This study explores the influence of social media marketing on brand loyalty, employing a qualitative research approach to gain in-depth insights into the key factors that drive consumer engagement and commitment. Through semi-structured interviews with 20 active social media users and a comprehensive analysis of social media content, the research identifies several critical elements affecting brand loyalty. Personalization emerged as a central theme, with tailored content, customized offers, and personalized recommendations significantly enhancing users' emotional connection with brands. High-quality content, characterized by engaging visuals and valuable information, was found to reinforce positive brand perceptions and sustain loyalty. Influencer marketing also plays a pivotal role, with authentic endorsements from relevant influencers boosting brand credibility and trust. Effective community management, involving active engagement, responsive feedback, and relationship-building, contributes to a positive brand experience and strengthens user loyalty. Targeted and relevant social media advertising supports brand loyalty, although excessive or irrelevant ads can lead to disengagement. The study also highlights the importance of balancing interaction frequency and content quality to maintain user interest without causing fatigue. Addressing social media fatigue by delivering relevant and valuable content is crucial for preventing user disengagement. Content that resonates with users' values and emotions further strengthens brand attachment. Consistency in brand voice, visual identity, and values ensures a coherent and positive brand experience. The findings emphasize the need for a strategic approach to social media marketing, integrating personalization, content quality, influencer partnerships, community management, advertising relevance, and consistency to build and sustain strong brand loyalty.

For most people, using social media to research products has become common. Despite previous research, there is a gap in understanding reviewers' product-related comments and how they lead to purchase intentions. In terms of contributions, this study analyses people's dependence on social media for product information in purchase intention while considering the moderating impact of risk and trust on the link between purchase intention and social media. The data were collected quantitatively using surveys. The sample consisted of 384 students. The study hypotheses were tested using the PROCESS macro after exploratory factor analysis and correlation analysis were conducted. Among those surveyed, it was confirmed that most people sought product-related comments on social media when seeking information about a product they might be interested in purchasing. It was also observed that the risk factor reduced the impact of other variables in the model presented in this study. In conclusion, this investigation is more reliable, and its outcomes benefit scholars, supervisors, merchants, and webmasters, for instance, in establishing a study for future research efforts and providing practical guidance that could boost promotional efforts and marketing activities, especially in this era of artificial intelligence.

Advertising is a very important tool in influencing the customer´s buying behaviour. However, customers tend to have various levels of understanding and decoding advertising messages. Even though children do not have purchasing power themselves, they still create a key customer segment that can influence the purchase decision of the whole family. The paper focuses on how media usage by children and their attitudes towards advertisements determines their buying behavior. We analyze the development of their advertising literacy and the most important predictors of this development. The empirical study was carried out by designing a questionnaire which was filled by Slovak children between the age of 11 and 15. We evaluated the impact of advertising and the degree of influence of the selected types of advertising media on children's consumer behavior. We also evaluated the degree of the disruptive effect of the selected types of advertising media on children and the perception of a selected medium within gender. We identified the most and the least influential type of media and we found out that there is no significant difference within gender in the case of advertising media perception by children. According to the results, we can state that children´s buying behaviour is mostly influenced by advertising on social media platforms. Therefore, the study recommends for marketers also take into account children as consumers when they employ an advertising strategy on social media.

This study examined the connection between teenage social skill development and social media use, with an emphasis on both male and female participants. Data were gathered from 101 teenagers using a snowball sampling technique in descriptive survey research. The purpose of the study was to investigate the relationship between social skill development and social media usage, as well as the frequency and intensity of social media use. The results showed that there was no statistically significant difference (ꭕ2 =1.983, p < .05, .01) in the amount of time male and female teenagers spent on social media. Furthermore, there were no statistically significant differences (t=1.29, p > α) in the impact of social media on the development of social skills between genders. Gender did not appear to be a significant impact (ꭕ2 =1.143, p > α) in the way social media affected the development of social skills, even though a higher number of females saw more significant advances in social skills, especially at higher levels of influence. The study also revealed a stronger correlation between increased social skill improvement and moderate social media use, especially in the "more than one hour" category. Excessive use, such as spending the entire day online, did not, however, considerably aid in the development of social skills. Overall, the results indicate that, when used moderately, social media can typically improve teenage social skills, with little variation in the effects observed between boys and females.

In the era of rapid digitalisation, the widespread integration of digital technology into various aspects of daily life has sparked significant interest in understanding its impact on cognitive mental processes. While the emerging data suggests that its influence may be positive or negative, the depth of evidence regarding neurobiological mechanisms remains limited. This review aims to synthesise previously published studies and explore the implications of digital technology components, specifically those resembling mobile technology, internet search engines, and conversational artificial intelligence models, on cognitive functions embedded in the brain’s ability to reorganise itself, known as neuroplasticity. Despite acknowledged limitations, through an exhaustive approach, this paper intends to offer a dynamic perspective on the effects of digital media on the human brain, before the onset of addiction.

This study investigates the influence of digital marketing on consumer purchasing decisions, focusing on how various strategies impact consumer behavior. By analyzing data collected from in-depth interviews and thematic analysis, the research highlights several key factors driving consumer engagement and purchases. Personalized content emerged as a significant factor, with tailored recommendations and customized email campaigns creating a sense of individual attention and enhancing consumer involvement. Social media platforms played a pivotal role, with advertisements, influencer endorsements, and user-generated content significantly affecting purchasing decisions. The impact of visual content, including high-quality images and videos, was also notable, as these elements helped consumers better understand products and increased their confidence in making purchases. Email marketing proved effective, particularly when offering exclusive discounts and creating a sense of urgency. Mobile marketing demonstrated its growing influence, with consumers valuing the convenience of mobile-friendly websites and app notifications. The integration of artificial intelligence further improved the shopping experience by providing instant assistance and personalized recommendations. Ethical considerations, such as data privacy and honest advertising, were essential for maintaining consumer trust and loyalty. User-generated content provided authentic insights that influenced purchasing decisions, while omnichannel strategies offered a seamless and flexible shopping experience. Gamification elements, including reward programs and interactive challenges, enhanced consumer engagement and motivation. The study concludes that a multifaceted approach to digital marketing, incorporating these strategies, is crucial for effectively engaging consumers and driving sales. The findings offer valuable insights for marketers aiming to optimize their digital marketing strategies in the evolving digital landscape.

Although economic uncertainty and social media use are recognized as having a significant impact on religiosity, their role in religiosity has yet to be extensively examined in developing countries. This study explored the effects of economic uncertainty and social media use on religiosity in the Chinese context. By analyzing the publicly available data from the Chinese General Social Survey and World Values Survey, the findings showed that economic uncertainty significantly increased people's religious beliefs, while social media use had no significant impact on religious beliefs. Furthermore, social media use did not significantly moderate the relationship between economic uncertainty and religious belief. In contrast, educational level positively moderated the relationship between economic uncertainty and religious belief. These findings differ in part from the results of previous studies, presenting new evidence for theoretical integration in the field and revealing potential group differences in the strength of the relationship between economic uncertainty and religious belief.

This study examined the effect of the media usage environment, particularly TV and SNS devices, on advertisement acceptance, lifestyle, and psychological satisfaction. Hypothesis pathways and comparative structural mediating effects were analyzed. Media and Consumer Research public data were used for empirical analysis. A total of 6,640 people who participated in sports activities were included in the study. The results demonstrated that TV and SNS device usage environments had similar effects on advertisement acceptance. While TV did not influence the pursuit of personal life, SNS device use environments affected the pursuit of personal life. SNS device use environments had a greater effect on individual psychological satisfaction than TV. Adoption had a mediating effect on the influence of media usage environments on the pursuit of personal life. The pursuit of a personal life had a significant mediating effect on the influence of media use environments on psychological stability. This study revealed no differences in the effects of new and traditional media on advertisement acceptance, while new media had a greater influence on lifestyle and psychological satisfaction.

When a suspension passes through a high-frequency standing sound wave, the particles it contains are manipulated by acoustic forces. In a one-dimensional sound field, these forces lead to a planar arrangement of the particles and the formation of agglomerates. It is known that the combination of these forces and depth filtration can be utilized to significantly increase the filter efficiency of coarse-pored media. So far, this concept has only been used in microfluidics. In this paper, we present the results of a scaled-up filtration channel to test the viability of the industrial application of acoustically assisted filtration systems for the removal of microparticles. The influences of acoustic power input, flow rate, and the porosity of the filter media are investigated. In addition to verifying the scalability, a significant decrease in the large particle fraction in the outflow of the channel was observed when a high-power sound field is applied. Furthermore, the formed agglomerates tend to rise to the fluid surface. The floating particles mostly consist of a large particle fraction.

Purpose: This study investigates the influence of human brands on the formation of Generation Z's digital identity. Given the increasing importance of the digital space in this generation's life, understanding how their identity is shaped by human brands in this environment is crucial. Method: Using a netnographic approach, qualitative data was collected and analyzed from 500 posts and interactions of Gen Z users on Instagram and TikTok platforms. Thematic content analysis was conducted using NVivo 12 software, with inter-coder reliability confirmed (κ = 0.85). Findings: Results indicate that human brands influence Gen Z's digital identity through three main mechanisms: 1) lifestyle emulation (β = 0.42, p < 0.001), 2) value alignment (β = 0.38, p < 0.001), and 3) self-presentation modeling (β = 0.35, p < 0.01). Multiple regression analysis showed these three factors explain 67\% of the variance in digital identity formation (R² = 0.67, F(3,496) = 335.42, p < 0.001). Conclusion: This study demonstrates that human brands play a significant role in shaping Generation Z's digital identity. Understanding this influence can help marketers and policymakers design more effective strategies for engaging with this generation.

In the second decade of the 21st century, social media changed the nature of communication and cooperation between participants of the culture services market. They became, among other things, an important marketing instrument in the area of contact with the customers of the cultural offer. However, despite their growing importance in various areas of activity of organisations in the cultural sector, the issue of building the cultural institution's brand equity by social media users is relatively seldom raised. Research on the impact of online consumer activity on brand equity is at an early stage of development. Therefore, this article is an attempt to fill the research gap in this area. The article presents the results of a survey conducted in 2018 on a group of 1021 consumers of cultural services, who at the same time regularly used social media. The statistical analysis carried out and the research results obtained prove that the 3C sustainable system developed by the authors, concerning the activity of consumers of cultural services in social media, stimulates the consumer-based brand equity (CBBE). Statistically significant relations have been observed in particular for CBBE components related to the awareness of a cultural institution's brand and for the relationship related to the perception of its quality. The study opens a review of literature on social media and consumer-based brand equity (CBBE). Next, based on the COBRA model (consumer's online brand-related activities), a proposal of the 3C sustainable system, concerning the activity of consumers of cultural services in social media, has been presented. The further part of the article presents research hypotheses, a conceptual model, research methodology as well as results and conclusions. The last part of the article discusses the results obtained and indicates the existing management implications.

Women's leadership continues to be a critical issue in today's society. Women face significant challenges in leadership, including limited representation in high-level positions and persistent gender-based discrimination. Many factors, including personal experiences, education, work experiences, and the influence of role models, influence women's leadership paths. This study explores how historical and contemporary role models help guide women's leadership choices. Specifically, we seek to understand the role of historical and contemporary role models in shaping women's perceptions of leadership and influencing their career aspirations.The study uses a qualitative research design to explore the experiences of women leaders in different industries. The participants were selected using purposive sampling, and data were collected through semi-structured interviews. Thematic analysis was used to identify patterns in the data, and the results were presented using descriptive statistics and qualitative data analysis.The study findings reveal that historical and contemporary role models significantly shape women's perceptions of leadership and influence their career aspirations. Women who have had access to role models in their personal lives or through media exposure are more confident in their ability to lead. They are more likely to pursue leadership positions. Historical role models provide women with tangible examples of what is possible regardingwomen's leadership. Studying role models from diverse backgrounds is essential in inspiring women from diverse backgrounds to pursue leadership roles.The study findings have significant implications for women's leadership development. They suggest efforts to increase the representation of women in leadership positions should focus on providing access to diverse role models. Additionally, the study highlights the importance of media representation of women leaders, as exposure to role models through media can help overcome barriers to access to role models in personal and professional networks.In conclusion, the study provides important insights into the influence of historical and contemporary role models on women's leadership paths. The study underscores the importance of role models in inspiring and guiding women's leadership journeys and the need for diverse and inclusive representation of women leaders in media and personal and professional networks. The findings provide practical recommendations for women's leadership development initiatives and future research.

Abstract: Social media has become a vital tool in ensuring productivity among Undergraduates, as studies have shown an increased number of users globally. This study assessed the impact of social media usage on undergraduates’ academic performance and working memory. Participants from three different universities such as the University of Georgia (UG), Eastern European University (EEU), and Batumi State University (BSU) completed this study using online google forms. UG and EEU are in the capital city, and BSU is in Batumi City. The study questionnaires were approved by the institutional review board before the data collection. Descriptive analyses were assessed for all study populations, characteristics, frequencies, percentages, means, and standard deviations using Statistical Package for Social Science (SPSS Inc., Chicago, IL, version 25.0 for Windows) software. 41.3% were male students, as most of the participants were foreign students living and studying in Georgia. Male students had the risk of ‘conflict’ with families and friends because of social media. Female students are at increased risk of using social media as an ‘escape’ from negative feelings. 89.7% of students that perform physical activities, considering their academic workload had the risk of preoccupation complaints. 87.9% felt dissatisfied regularly because they wanted to spend more time on social media. Utilization of social media differed based on the characteristics of the participants such as age, gender, and geography. We observed the increase in prevalence of social media addiction, its effect on academic performance and working memory among undergraduate students.

Mangrove plant seedling cultivation is crucial for the protection, management and restoration of mangrove ecosystem. In this study, we focused on Kandelia obovata, a typical mangrove, and evaluated nursery cultivation with different combinations of three salinity levels (S1: 0 ppt, S2: 10 ppt, and S3: 20 ppt), three genealogies (EZD, JX, and YZ), and five growth media (M1: 100% loess, M2: 100% sandy, M3: 50% loess + 50% sandy, M4: 40% loess + 40% sandy + 20% peat, and M5: 40% loess + 40% sandy + 20% coir), by measuring the growth parameters such as mortality rate, seedling height, diameter, and biomass partition. These growth indexes were significantly affected by salinity and medium, and genealogies also had significant effects on mortality rate and biomass accumulation. S2 or S3 both had lower mortality and higher growth indexes than S1. M1 was the medium that increased seedlings height, diameter and biomass the most and had the lowest death rate. EZD and JX were also higher levels than YZ in these indicators, but the difference between them was not obvious. S3, M1, and EZD consistently performed well in fuzzy evaluation and quality assessment. Furthermore, combinations involving these treatments also produced highly favorable results. These results furnish both a theoretical and practical foundation for advancing nursery cultivation techniques and germplasm breeding of K. obovata in mangroves.

The pandemic has accentuated the power that influencers have to influence their followers. Various scientific approaches highlight the lack of moral and ethical responsibility of these creators when disseminating content under highly sensitive tags such as health. This article presents a correlational statistical study of 443 Instagram accounts with more than one million followers belonging to health-related categories. This study aims to describe the content of these profiles and their authors and to determine whether they promote health as accounts that disseminate health-related content, identifying predictive factors of their content topics. In addition, it aims to portray their followers and establish correlations between the gender of the self-described health influencers, the characteristics of their audience and the messages that these prescribers share. Health promotion is not the predominant narrative among these influencers, who tend to promote beauty and normative bodies over health matters. A correlation is observed between posting health content, the gender of the influencers and the average age of their audiences. The study concludes with a discussion on the role of public media education and the improvement of ethical protocols on social networks to limit the impact of misleading and false content on sensitive topics, increasing the influence of real health prescribers.

Instagram is a popular social media platform among youth, with over a billion active users worldwide. The platform allows users to share photos, videos, and stories and connect with friends and followers. Instagram has become a significant part of youth culture, with many young people spending a considerable amount of time on the app. According to Enterprise (2012:02), Instagram is a community shared among one member with other members from all over the world. This study examines the impact of Instagram on the physical and mental well-being of Indian youth. With the rapid proliferation of social media platforms in India, Instagram has emerged as a prominent influence on the lives and perceptions of young individuals. Studies have shown that using Instagram among youth can have positive and negative effects. On the positive side, Instagram can be a way for young people to express themselves, connect with others, and discover new interests. However, excessive use of the platform can also lead to negative outcomes, such as social comparison, anxiety, and low self-esteem. Instagram addiction among youth is a growing concern. Some young people may feel compelled to check their accounts frequently and may experience negative emotions if they are unable to do so. In extreme cases, excessive use of the platform can interfere with daily activities and relationships, leading to a negative impact on mental health. Parents and educators can play a role in helping young people manage their Instagram use. This can include setting limits on screen time, encouraging healthy online habits, and promoting offline activities and social interaction. Additionally, mental health professionals can offer support to young people who are struggling with addiction or other negative effects of Instagram use. This study explores the prevalence of Instagram dependency among Indian youth.

This study investigated how fashion is expressed on social media platforms from a media ecology perspective of sustainable digital space-time, as society evolves into a digital ecosystem. Media ecology concerns how the media environment transforms human experience and impacts society and culture. A theoretical review of media ecology was conducted, and the Instagram account of global fashion influencer Susanna Lau (@susiebubble) was analyzed as a case study. In total, 300 fashion-related images were collected out of 5,817 uploaded to Lau’s Instagram between May 2012 and June 2019. These were analyzed—alongside their titles, content, hashtags, and commentaries—for visual phenomena conveying everyday divisions between spatiality and temporality, public and private, real and virtual, and geography and culture, which demonstrate ambiguous boundaries. The analysis revealed that the images reflect nuances of digital time and space as they emerge in social media, and represent a nonboundary of style across the binaries of work and leisure, public and private, real and virtual, and geography and culture—signifying a sustainable digital lifestyle. These findings illustrate how our changing daily lives are visualized through fashion on a sustainable digital platform, and suggest ongoing research into the practical impact of technological advances on fashion.

Milk consumption is crucial for a balanced diet, yet recent trends indicate a decline, especially in Italy. A significant factor in this decline is the altered perception of milk quality among consumers, creating a communication gap between them and other stakeholders. This study aimed to explore the discourse on social media and sentiment towards the concept of milk quality among consumers, farmers, and processors. The research adopted a Social Media Analysis to examine online community messages. A sample of 19,906 Italian comments and posts mentioning keywords Milk, Quality, Cow, and Vaccine was collected and categorized using term frequency analysis, correspondence analysis, and sentiment analysis. Results highlighted gaps in the perceptions of milk quality: farmers focused on economic issues, consumers on animal welfare and health, and processors on lactose content. For farmers, almost all comments were negative, while for processors, nearly all comments were positive. Consumers presented a more mixed picture. This work contributes to the literature by expanding research on milk quality using social media as a source of information. The findings suggest that enhancing communication and understanding among these groups could lead to more effective strategies for addressing consumer concerns, potentially reversing the declining of milk consumption.

This study examined the effect of the media usage environment, particularly TV and mobile devices, on advertisement acceptance, lifestyle, and psychological satisfaction. Hypothesis pathways and comparative structural mediating effects were analyzed. Media and Consumer Research public data were used for empirical analysis. A total of 6,640 people who participated in sports activities were included in the study. The results demonstrated that TV and mobile device usage environments had similar effects on advertisement acceptance. While TV did not influence the pursuit of personal life, mobile device use environments affected the pursuit of personal life. Mobile device use environments had a greater effect on individual psychological satisfaction than TV. Adoption had a mediating effect on the influence of media usage environments on the pursuit of personal life. The pursuit of a personal life had a significant mediating effect on the influence of media use environments on psychological stability. This study revealed no differences in the effects of new and traditional media on advertisement acceptance, while new media had a greater influence on lifestyle and psychological satisfaction.

In the last few decades, we have witnessed an unprecedented transformation in the way information is created, disseminated, and consumed. The advent of the digital age has revolutionized not only our access to information but also the very fabric of our social, political, and cultural lives. Digital media, a term encompassing everything from online news portals and social media platforms to streaming services and mobile applications, now forms an integral part of the daily lives of billions of individuals worldwide.

Corporate social responsibility (CSR) has become increasingly important for companies in recent years. On the one hand, regulatory frameworks require the disclosure of measures for sustainable management. On the other hand, for long-term corporate success, stakeholders must be strategically engaged in the dialog on sustainability aspects. Social media, and Twitter in particular, offer the potential to foster a meaningful stakeholder dialogue on CSR topics. Due to Elon Musk's acquisition in the fall of 2022, this strategic disruption provides an opportunity to systematically capture the platform's past activities and strategies to synthesize practical information that can guide Twitter usage decision making and be used for research to serve as the basis for future comparative longitudinal studies of changes in usage. We conducted a literature review including 42 papers to contribute to the body of evidence on CSR communication strategies on Twitter across industries and countries by deriving interdisciplinary suggestions for strategic CSR-related stakeholder management. Results cover relevant CSR topics, prioritized stakeholder groups for CSR communication on Twitter and successful communication strategies for companies to obtain beneficial results, such as generating social media capital. The results contribute to the strategic planning and implementation of CSR stakeholder management on Twitter and offer starting points for future studies on social media mining and CSR communication strategies.

This systematic literature review explores the impact of social media use (SMU) and practices (SMPs) on team feedback (TF) and performance (TP) in construction project management. The study delves into the intricate dynamics between SMU and SMPs and their influence on communication, collaboration, and stakeholder engagement within construction projects. It investigates how these digital practices reshape the traditional methods of team interaction, feedback mechanisms, and overall team performance in the complex and multifaceted environment of construction sites. The review aims to provide a comprehensive understanding of the role of social media in modern construction project management, highlighting its significance in enhancing team communication, coordination, and performance. This research is crucial for understanding the evolving landscape of construction management, where digital tools and platforms are increasingly integral to successful project outcomes. The findings are expected to offer valuable insights for professionals in the construction industry, helping them leverage social media effectively for improved project management and team collaboration.

As the global energy crisis continues, efficient hydrogen production is one of the hottest topics these days. In this sense, establishing catalytic trends for hydrogen production is essential for choosing proper H2 generation technology and catalytic material. Volcano plots for hydrogen evolution in acidic media are well-known, while volcano plot in alkaline media was constructed ten years ago using theoretically calculated hydrogen binding energies. Here we show for the first time that the volcano-type relationships are largely maintained in a wide range of pH values, from acidic to neutral and alkaline solutions, using theoretically calculated hydrogen binding energies on clean metallic surfaces and experimentally measured hydrogen evolution overpotentials. If metallic surfaces are exposed to high anodic potentials, hydrogen evolution can be boosted or significantly impeded, depending on the metal and the electrolyte in which the reaction occurs. Such effects are discussed here and can be used to properly tailor catalytic materials for hydrogen production via different water electrolysis technologies.

In today's digital landscape, the use of smartphones is almost inevitable, and so is the pervasive use of social media (SM), a constantly evolving system that has become an integral part of the daily lives of adolescents. Over the past seven years, the usage of social media platforms such as Instagram, Twitter, and TikTok has seen exponential growth among younger audiences. Excess SM use has raised concerns. This paper examines the possible negative consequences of the escalating trend in social media usage, and the implications of social media addiction (SMA), especially platforms featuring short-form video content, among teenagers. The paper also addresses the debate surrounding the validity of the term "addiction" concerning social media overuse and highlights the neurobiological processes associated with addiction, including the activation of dopamine-related brain structures. Furthermore, it discusses the researched structural and functional changes to the adolescent brain, including drawing parallels with substance addictions based on neuroimaging studies. Finally, this review advocates for exploring avenues of regulation to ensure a safer digital future, emphasizing the importance of policy to mitigate unforeseen long-term consequences of SMA and provides recommendations for reasonable and efficient future policy directions, guided by scientific and health concerns rather than political motives.

Recently, in a previous study, we have experimentally shown the existence of an optimal injected steam mass flow rate, per unit length, ϕopt, which produces the maximal recovery of con- densate in a preformed steam chamber with an elliptical cross section of horizontal semi-major axis. Mutatis mutandis, in this work we present experimental studies in preformed steam chambers, one elliptical and the other circular. In both cases, we also have found the existence of unique optimal values. These configurations try to recreate the steam condensation, at a given time lapse, as it would occur during the growth stage of the steam-assisted gravity drainage (SAGD) process, a method used in the recovery of heavy and extra-heavy oil from homogeneous reservoirs. Finding the optimal mass flow rates in actual recovery process could become useful in the design of optimized SAGD processes.

The Nigerian media have traversed through all manners of leadership— military, democratic—finally settling into democratic governance. Experience from previous regimes exposed them to the vagaries of power and how to cope with them. The coming of the internet with its social media handles threw the journalists of these media into confusion as the citizens have taken the reigns of news/information peddling from under them, turning them into agents of confirmation and authenticity of information. The objective is to interrogate how online media/information/news streaming has taken the audience away from the traditional media by being on the ‘spot’ at all hours with their avalanche of “Breaking News.” Deploying survey method (opinion poll, OPL), and relying on purposive sampling technique, the authors purposively selected WhatsApp Group Platforms (WGP), as the most suitable of the new/social media with access to all manners of news sources. Findings reveal that audiences currently resort to the traditional media to confirm the authenticity of news and information carried online in a sort-of-when-in-doubt-watch-the television; listen to radio or read the newspaper/magazine. It concludes that online news streaming has become the coveted bride of present day information and news seekers albeit a most unreliable one at that.

Social Media use among teens specially YouTube, Instagram or Snapchat is on peak today, creators on these platforms are of diverse age groups but dominated by Teenagers and Young adults whom the audience of the same age find easy to relate with. This research seeks to figure out the viable fruits teenagers are able to consume from the help of Social Media and Influencers (SM&I) for the five aspects of their development i.e. 'holistic development”, while briefly touching the type and category of content. In this descriptive research we used a quantitative survey to analyze the perception of teens about influencers and their effects on their development. The research is solely focusing on holistic development with social media uses trends and prevalence. It does not dwell on quality quantity and negative sides of this phenomenon. This could be oveserved after this survey research that adolescents in rural settings too are heavily using social media, impact of social media on teens is huge teens are not only using social media for Identity formation but for formative development as well.

The rise in popularity of online social networks has led a large number of users to share a substantial amount of personal information on these platforms. This trend has caused privacy issues and security concerns among the users since the increased availability of personal data online increases the risk of unauthorized access, identity theft, and misuse of information. In response to these concerns, the ephemeral and anonymous online social networks have emerged in recent years. Platforms like Snapchat, Signal and WhatsApp have enabled a disappearing message setting allowing users to view and share content online for a limited period of time, before its self-destruction. The shift towards ephemeral social networks marks a new development in social media usage. Despite introducing this new dynamic to social media, various issues such as data breaches, cyber-bullying, and misinformation persist and continue to affect both conventional and upcoming social networks adversely. In an attempt to study online social networks from an ephemerality perspective, this study, spanning a period of ten years, employs a survey based approach to compare and analyze the usage patterns of users on conventional and ephemeral social networks over the period of ten years, and seeks to determine the factors affecting the usage and eventual likelihood of users migrating from conventional online social networks to ephemeral social networking platforms.

The widespread deployment of social media has helped researchers access an enormous amount of data in various domains, including the pandemic caused by the COVID-19 spread. This study presents a heuristic approach to classify Commercial Instagram Posts (CIPs) and explores how the businesses around the Holy Shrine – a sacred complex in Mashhad, Iran, surrounded by numerous shopping centers – were impacted by the pandemic. Two datasets of Instagram posts (one gathered data from March 14th to April 10th, 2020, when Holy Shrine and nearby shops were closed, and one extracted data from the same period in 2019), two word embedding models – aimed at vectorizing associated caption of each post, and two neural networks – multi-layer perceptron and convolutional neural network – were employed to classify CIPs in 2019. Among the scenarios defined for the 2019 CIPs classification, the results revealed that the combination of MLP and CBoW achieved the best performance, which was then used for the 2020 CIPs classification. It is found out that the fraction of CIPs to total Instagram posts has increased from 5.58% in 2019 to 8.08% in 2020, meaning that business owners were using Instagram to increase their sales and continue their commercial activities to compensate for the closure of their stores during the pandemic. Moreover, the portion of non-commercial Instagram posts (NCIPs) in total posts has decreased from 94.42% in 2019 to 91.92% in 2020, implying the fact that since the Holy Shrine was closed, Mashhad citizens and tourists could not visit it and take photos to post on their Instagram accounts.

With the proliferation and development of social media platforms, social media data has become an important source for acquiring spatio-temporal information on various urban events. Providing accurate spatio-temporal information for events contributes to enhancing the capabilities of urban management and emergency response. However, existing research on mining spatio-temporal information of events often focuses solely on textual content, neglecting data from other modalities such as images and videos. Therefore, this study proposes an innovative spatio-temporal information extraction method for multi-modal social media data (MIST-SMMD), which extracts the spatio-temporal information of events from multi-modal data on Weibo at coarse and fine-grained hierarchical levels, serving as a beneficial supplement to existing urban event monitoring methods. This paper takes the "July 20th Zhengzhou Heavy Rainfall" incident as an example, to evaluate and analyze the effectiveness of the proposed method. The results indicate that in the coarse-grained spatial information extraction using only textual data, our method achieves a Spatial Precision of 87.54% within a 60m range, and reaches 100% Spatial Precision for ranges beyond 200m. For fine-grained spatial information extraction, the introduction of other modal data such as images and videos results in a significant improvement in Spatial Error. These results demonstrate the ability of the MIST-SMMD method to extract spatio-temporal information from urban events at both coarse and fine levels, and confirms the significant advantages of multi-modal data in enhancing the precision of spatial information extraction.

The advent of the digital age has brought about significant transformations in the entertainment industry, challenging traditional paradigms and redefining the ways in which content is created, distributed, and consumed. This research paper critically reviews the paradigm shift occurring in the entertainment industry, focusing on the implications of digital technologies, the rise of online platforms, changing consumer behavior, and the impact on various stakeholders. By analyzing relevant literature, industry reports, and case studies, this paper aims to comprehensively understand the challenges and opportunities presented by the digital age and assess its impact on the entertainment industry.

The article is of a research nature. The aim of the article is to identify the role of social media in shaping personal brand. To this end, the first part discusses the concept of personal brand, components of brand capital in case of famous people, including consumer-based capital. Attention was also paid to the great importance of social media and the growing role of their users in the process of shaping personal brand. Based on the analysis of the source literature, a research gap was identified, related to the lack of empirical verification of the relationship between users’ online activity and the brand capital of famous people, also known as celebrities, associated with artistic and cultural activities. The article uses the results of direct research carried out in the years 2019-2020. The second (empirical) part of the article presents research hypotheses, methodology, as well as results and conclusions from the research. Based on 26 in-depth individual interviews that were conducted with people famous in Poland (mainly engaged in artistic and cultural activities) and surveys on a group of 324 social media users, it was shown, among others, that online activity of Internet users stimulates the brand capital of famous people. Statistically significant relationships were observed for such components of the personal brand as awareness / associations with the personal brand and for the relationship regarding the perception of the quality of activities carried out by a famous person.

We discuss a central concept of nanothermdynamics; the subdivision potential. We explain how it can be measured or calculated for some typical ensembles, as this has been disputed in the literature. We proceed to discuss its meaning for particular systems, and predict scaling laws for three ensembles. The laws depend on the small system geometry in a predictable way for an ideal gas model with surface adsorption. We provide new equations which relate the subdivision potential to experimental investigations, and give expressions for grand canonical ensembles of spheres, cylinders, slit pores and fluids confined in porous media. The subdivision potential is not compatible with the popular Hadwiger theorem in geometry, and can therefore not be described by a Minkowski set of variables. It is equivalent to Gibbs descriptions when shape- and size variables are defined.

Abandoned, lost, or otherwise discarded fishing gear (ALDFG) is a primary contributor to the entanglement of numerous marine species. Utilizing digital media platforms like Google, Facebook, and Instagram we conducted an assessment of the detrimental effects of ALDFG and plastic litter, on the biodiversity of Italy's marine ecosystem. Our investigation revealed that plastic litter has adverse consequences on various forms of marine life, including reptiles, mammals, birds, fish, crustaceans, and mollusks, along different Italian geographical sub-areas. Several records of interaction between plastic and endangered and vulnerable marine species have been described. Our reports even highlight the impact on marine turtles, mainly on Caretta caretta. This is the first report of entangled with fishing nets in Cetorhinus maximus, Oblada melanura, Serranus scriba, Homarus gammarus, Octopus vulgaris, and Phoenicopterus roseus. Furthermore, we identified that ghost nets have repercussions for endangered and vulnerable marine species. This update sheds light on the ongoing adverse effects of ghost nets on the Italian marine ecosystem, yet it is crucial to acknowledge that the true extent of the problem remains underestimated.

The role of Social Media Marketing (SMM) in marketing strategies is rapidly growing. Because the use of social media is growing, the industry of SMM will grow bigger in the coming years; the pace of this growth is faster than ever. To survive in the modern competitive world, effective use of SMM for a firm is a must; for that, every SMM channel needs to be used to its full potential. For a marketing campaign to be effective, there is a need for some metrics to measure the success of the SMM campaign. These metrics measure if the campaign is successfully implemented or not. This would help firms understand the market, gain a competitive advantage, and ultimately get a positive impact on the overall business. This study categorizes SMM strategy into 4 dimensions and associates 10 broad categories of SMM metrics to these dimensions. The proposed model of this study suggests the application of Social Media Analytics (SMA) ineffective use of metrics to measure SMM campaigns. There are so many SMA Tools available for free and time-efficient data analysis that can lead to faster and better results than manual analysis. Following this model, the importance of SMA tools in devising an effective SMM strategy is highlighted. The implication of this research is towards a better understanding of the application of SMA for any firm to have a solid SMM Strategy, especially small and medium-sized enterprises that have limited resources.

The development of mobile internet technology has enabled companies to use social media for E-commerce. Some companies use personified images and languages to communicate with consumers in this context. How does personified communication affect consumer behavior in social commerce? Are consumers willing to accept this new form of communication under social commerce? To answer these questions, this paper explores consumers' willingness to take per-sonified communication in the context of social commerce. It investigates the role of cognitive needs in regulating the internal mechanism and proposes some suggestions for enterprises to improve social media communication. Specifically, this paper presents an improved model based on the TAM model. In our model, perceived interaction is introduced as a new independent variable, and cognitive need is added as a regulatory variable, which is more suitable for social commerce. We conduct a questionnaire survey on the Internet and analyze data using AMOS and SPSS. The results show that perceived usefulness and perceived interaction positively im-pact attitude, which influences consumers' willingness to purchase. Furthermore, the cognitive need as the regulatory variable significantly affects the influencing path from perceived use-fulness to attitude and purchase intention.

Introduction: The application of the concept of self-regulation that has an impact on the psychological well-being of adolescent social media users as self-regulation in a core aspect of human functioning that helps facilitate the successful pursuit of personal goals and adaptability to changes in the environment. This literature aims to determine the study of the psychological well-being philosophy of adolescent social media users based on self-regulation.Methods: This literature study was conducted through a search for scientific publications ranging from 2018-2022. The databases used are PubMed, Science Direct, and ProQuest. The literature search was carried out according to topics with four groups of keywords based on Medical Subject Heading (MeSH) and combined with Boolean operators AND, OR and NOT, keywords Self-regulation AND mental wellbeing AND social media AND adolescence.Results: A study of the psychological well-being of adolescent social media users based on self-regulation based on ontology, epistemology, and axiology studies. Self-regulation is a philosophy that emphasizes the dynamic process that directs the behavior of a teenager towards the desired final state and adapts to changes that occur in the surrounding environment. The adaptation process is carried out as a form of self-regulation of the positive and negative impacts of using social media on adolescents with a motivational approach and avoidance system. The approach motivation system is carried out if it provides positive aspects in social media. While avoidance motivation is carried out if it has a negative impact in the form of low self-esteem, depression, and body image disturbances as a result of social comparisons made by teenagers when they see other people's posts.Conclusion: The concept of psychological well-being of adolescent social media users based on self-regulation is beneficial for parents to improve the parenting pattern of adolescent children. Good parenting is needed in understanding the positive and negative impacts of using social media and reducing externalization problems in adolescents.

We investigate the flow structure and dynamics of moderate-Rayleigh-number ($Ra$) thermal convection in a two-dimensional inclined porous layer. Direct numerical simulations (DNS) confirm the emergence of $\mathit{O}(1)$ aspect-ratio large-scale convective rolls, with one `natural' roll rotating in the counterclockwise direction and one `antinatural' roll rotating in the clockwise direction. As the inclination angle $\phi$ is increased, the background mean shear flow intensifies the natural-roll motion, while suppressing the antinatural-roll motion. Moreover, our DNS reveal---for the first time in single-species porous medium convection---the existence of \emph{spatially-localized} convective states at large $\phi$, which we suggest are enabled by subcritical instability of the base state at sufficiently large inclination angles. To better understand the physics of inclined porous medium convection at different $\phi$, we numerically compute steady convective solutions using Newton iteration and then perform secondary stability analysis of these nonlinear states using Floquet theory. Our analysis indicates that the inclination of the porous layer stabilizes the boundary layers of the natural roll, but intensifies the boundary-layer instability of the antinatural roll. These results facilitate physical understanding of the large-scale cellular flows observed in the DNS at different values of $\phi$.

The present high-tech landscape has allowed institutes to undergo digital transformation in addition to the storing of exceptional bulks of information from several resources, such as mobile phones, debit cards, GPS, transactions, online logs, and e-records. With the growth of technology, big data has grown to be a huge resource for several corporations that helped in encouraging enhanced strategies and innovative enterprise prospects. This advancement has also offered the expansion of linkable data resources. One of the famous data sources is social media platforms. Ideas and different types of content are being posted by thousands of people via social networking sites. These sites have provided a modern method for operating companies efficiently. However, some studies showed that social media platforms can be a source for misinformation at which some users tend to misuse social media data. In this work, the ethical concerns and conduct in online communities has been reviewed in order to see how social media data from different platforms has been misused, and to highlight some of the ways to avoid the misuse of social media data.

Social media, traditionally reserved for social exchanges on the net, has been increasingly used by researchers to gain insight into different facets of human life. Unemployment is an area that has gained attention by researchers in various fields. Medical practitioners especially in the area of mental health have traditionally monitored the effects of involuntary unemployment with great interest. In this work, we compare the feedback gathered from social media using crowdsourcing techniques to results obtained prior to the advent of Big Data. We find that the results are consistent in terms of 1) financial strain is the biggest stressor and concern, 2) onslaught of depression is typical and 3) possible interventions including reemployment and support from friends and family is crucial in minimizing the effects of involuntary unemployment. Lastly, we could not find enough evidence to study effects on physical health and somatization in this work.

During the COVID-19 pandemic, online media were the most widely used source of scientific information. Often, they are also the only ones on science-related topics. Research has shown that much of the information available on the Internet about the health crisis lacked scientific rigor and that misinformation about health issues can pose a threat to public health. In turn, millions of Catholics were found to be demonstrating against vaccination against COVID-19 based on "false" and misleading religious arguments. This research analyses publications about the vaccine in Catholic online media with the aim of understanding the presence of information (and misinformation) in this community. An algorithm designed for each media outlet collected COVID-19 vaccine-related publications from 109 Catholic media outlets in five languages. In total, 970 publications were analysed for journalistic genres, types of headlines and sources of information. The results show that most publications are informative and most of their headlines are neutral. However, opinion articles have mostly negative headlines. Also, a higher percentage of the opinion authors come from the religious sphere and most of the sources cited are religious. Finally, 35% of the publications relate the vaccine to the framing issue of abortion.

Background:Patients with chronic kidney disease (CKD), especially those undergoing dialysis, encounter complex nutritional challenges. Key dietary factors such as protein and fluid intake, potassium and sodium levels, and co-morbidities significantly influence dietary planning for CKD patients. A standardized approach to dietary recommendations for CKD patients is ineffective due to the diverse needs of individual patients. Social media platforms have become a popular source of dietary information, often advocating low-carb, high-protein diets, and other combinations purported to be universally beneficial. However, these generalized online dietary recommendations lack the individualized approach necessary for CKD patients. Unlike these social media-driven suggestions, established medical guidelines offer a more nuanced view of CKD dietary needs. This study investigates the discrepancies between these sources and their potential impact on patient health. Objective:The primary goal of this study is to identify and analyze the flaws in the dietary recommendation system for CKD patients that might adversely affect their health. By critically evaluating the content of YouTube videos, we aim to compare the dietary advice provided by social media influencers and content creators with established medical guidelines. Our approach combines qualitative and quantitative methods to thoroughly assess the accuracy and reliability of online dietary advice available to CKD patients. Method:We conducted four YouTube searches using keywords related to "diet plan" and "chronic kidney disease (CKD)." From each search, the first 30 videos were selected based on relevance, resulting in an initial pool of 120 videos. A stepwise screening process was used to filter out the most relevant and accessible content, ultimately narrowing the sample to 30 videos for in-depth analysis. The videos were evaluated using two scoring systems: the Journal of the American Medical Association (JAMA) score and the Global Quality Scale (GQS) score, which assess video quality. To ensure impartiality, three independent scorers conducted the evaluations. Additionally, two six-point scorecards were used to evaluate the inclusion and accuracy of information on various foods and eating behaviors affecting CKD risk, with higher scores indicating more comprehensive coverage. Data on video characteristics, such as view count, number of likes, and video age, were also collected to provide context and further insight into their reach and influence. Results:The study included 30 videos, with 60% (18 out of 30) posted by or featuring nephrology health professionals. Scorer 1 reported a mean JAMA score of 2.3 (SD 0.61) out of 4 points and a mean GQS score of 2.5 (SD 0.64) out of 5 points. Scorer 2 found a mean JAMA score of 2.5 (SD 0.62) and a mean GQS score of 2.8 (SD 0.73). Scorer 3 reported a mean JAMA score of 2.6 (SD 0.55) and a mean GQS score of 2.8 (SD 0.69). The dietary six-point scorecards revealed a mean score of 3.6 (SD 0.85) for the presence of information and 2.8 (SD 0.88) for the accuracy of the information. Conclusion:The videos analyzed in this study related to diet plans for CKD patients demonstrated generally low scores, indicating a lack of comprehensive and accurate information. Many videos provided incomplete or partial information, which could mislead viewers and potentially cause harm due to incomplete knowledge. This study highlights the need for careful scrutiny of online content, particularly on platforms like YouTube, due to the potential for contradictory information and its harmful consequences. The findings emphasize the necessity for greater accuracy and vigilance in disseminating health-related information to ensure the safety and well-being of CKD patients.

Over the past decade, China has witnessed fast-paced technological advancements in the media industry, as well as major shifts in the health agenda portrayed in the media. Therefore, a key starting point when discussing health communication lies in whether media attention and public attention towards health issues are structurally aligned, and to what extent the news media guide public attention. Based on data mined from 73,060 sets of the Baidu Search Index and Media Index on 20 terms covering different types of cancer from 2011 to 2020, the Granger test demonstrates that, in the last decade, public attention and media attention towards cancer in China has gone through two distinct phases. During the first phase, 2011-2015, Chinese news media still held the key in transferring the salience of issues on most cancer types to the public. In the second phase, from 2016-2020, public attention towards cancer has gradually diverged from media coverage, mirroring the imbalance and mismatch between the demand of active public and the supply of cancer information from news media. This study provides an overview of the dynamic transition on cancer issues in China over a ten-year span, along with descriptive results on public and media attention towards specific cancer types.

Global biodiversity loss and climate change highlight the importance of environmental knowledge and behavior in the population at large. Americans gain environmental knowledge almost exclusively from sources outside of formal schooling, and increasingly, the internet and social networking sites (SNS) are the preferred sources of that specific, just-in-time learning. The North Carolina Native Plant Forum is a regionally specific Facebook group focused on environmental education with over 80,000 members. This case study used 14 forum member interviews and analysis of the Facebook site itself to explore the Native Plant Forum and its users through the lens of the Technologies for Pro-Environmental Actions Model (TPAM). These data revealed a process of information seeking, sharing experiences, obsession, and pro-environmental intentions leading to the planting of native plant species that host and support pollinators and wildlife. Users of the forum expressed how much they learned from the Facebook group and particularly valued the photographs shared daily by other forum members of their native planting projects. The ability of social networking sites to support and incentivize pro-environmental knowledge and behaviors is a critical area of research for adapting environmental education to a new information age and for combating multiple overlapping environmental crises.

The occurrence of the COVID-19 pandemic has affected all aspects of our routine life. Here, we briefly reveal the less paid attention aspect, vocabulary. We extracted words from online news outlets during the first three months of the pandemic. The extracted words included many aspects, which we categorised into eight classes according to their functions and implications. We found out the top three dominant classes of vocabularies with the highest frequency compared to others, namely medical, economic and governance. The temporality in the pandemic timeline was vital in making sense of the predominant vocabulary. This paper is a rare preliminary report which provides a valuable insight into future articles with much more comprehensive data and analysis.

Early detection that results in early warning of forest fires occurrences in Indonesia, which are strongly related to land management practices (including peatlands), is necessary to mitigate land and forest fires in Indonesia. Riau has been chosen in this study because of its vulnerability to forest fires. The remoteness of this region is one reason for developing alternative warning tools using meteorological and social media information. This study identified tweets related to fires using carefully selected keywords, geoparsed to select messages relevant to fire occurrences, and binned within several Indonesian sub-regions in Riau Province. Content analysis was performed for 31 related online local newspapers. Assessment to study the correlation between meteorological and Twitter information with the forest fires was conducted. Existing approaches that the BMKG and other Indonesian agencies use to detect fire activities are reviewed, and a novel approach based on crowdsourcing of tweets is proposed. The results show a correlation between meteorological information and Twitter activity with satellites derived hotspot information. The policy implications of these results suggest that information should be included in the fire management system in Indonesia to support fire early detection as part of fire disaster mitigation efforts.

In general sound waves propagate radially outwards from a point source. These waves will continue in the same direction, decreasing in intensity, unless a boundary condition is met. To arrive at a universal understanding of the relation between frequency and wave propagation within spatial boundaries, an analysis and comparison is made between the results of Chladni plate experiments and Chladni plate simulations. We consider a finite range of frequencies and plate geometries and present a model that has been shown to successfully recreate the nodal line patterns to a first approximation. We discuss the benefits of such a model and the future work necessary to develop the model to its full predictive capacity.

This study examines the factors influencing consumer adoption of on-demand social media platforms characterized by ephemeral content. As these platforms rapidly gain popularity, understanding adoption drivers is crucial for researchers and practitioners. The study develops and tests a comprehensive model integrating traditional technology acceptance factors with platform-specific constructs. Using partial least squares structural equation modelling on data from 180 social media users in Kerala, India, the research reveals that convenience is the strongest predictor of adoption intention, followed by perceived usefulness, interpersonal influence, and enjoyment. Surprisingly, factors like perceived ease of use, social influence, and platform-specific features such as ephemerality and visual focus did not significantly impact adoption directly. Age showed a marginal negative effect, while gender had no significant impact. The findings challenge some prevailing assumptions about on-demand social media adoption and highlight the need for refined models specific to this context. The study contributes to technology adoption literature by demonstrating the primacy of convenience in driving the adoption of these platforms. It also offers practical insights for developers and marketers, suggesting that prioritizing convenience and perceived usefulness in design and marketing may be more effective than emphasizing specific features. Future research directions are proposed to address limitations and further explore this evolving digital landscape.

In the ever-evolving landscape of information and communication technology, the advent of new media platforms has sparked a profound technological shift, reshaping the dynamics of privacy protection and data governance. This article delves into the intricacies of safeguarding privacy and data on these platforms, shedding light on their transformative impact. Specifically, it explores the pervasive issue of fake news dissemination in digital spaces and examines the regulatory frameworks within India, elucidating their role in fostering a secure online environment. Drawing upon Indian laws and governmental mechanisms, the author underscores the imperative of effective internet regulation to safeguard citizen privacy and mitigate the risks associated with unchecked information flow. By analyzing the regulatory landscape, this article elucidates the pivotal role of legislative measures in addressing contemporary challenges and fortifying data protection in the 21st century. Through a comprehensive examination of pertinent legal frameworks and regulatory strategies, this article provides valuable insights into the multifaceted dimensions of privacy protection and data governance in the digital era. It underscores the importance of a proactive approach to internet regulation, emphasizing the critical need for robust mechanisms to uphold individual privacy rights while fostering responsible information dissemination.

The oviparous blow fly Calliphora vicina has shown potential as a managed pollination species to support honeybee (Apis mellifera) usage in Australian horticulture. This blow fly species lays eggs onto carrion soon after death and the resultant larvae that hatch are necrophagous and feed on the decomposing tissues of the dead animal. Newly hatched larvae of this fly were provided with plant-based meals (soya bean and canola) and compared with animal-derived meatmeal to determine if plant-based meal could be used to mass rear this blow fly species. Both soyabean and canola meal media did not support the survival of any larvae through to adult eclosion. The addition of only 10% whole egg powder to the plant-based meals enabled survival to eclosion of 39% and 13% on soyabean and canola based medias respectively compared with 76% on animal-based meatmeal with 10% whole egg powder. Larvae fed livestock meatmeal with 10% whole dried egg powder had the fastest development to the pupal stage, the highest pupation rate, the heaviest pupae and the highest subsequent adult eclosion. This study concluded that the use of plant-based meals in the mass rearing of the blow fly C. vicina was neither viable, nor economically viable.

Background: The diagnosis of phenylketonuria (PKU) in an infant is a devastating and overwhelming event for their parents. Providing appropriate information and support is paramount, especially at the beginning of a child’s life. Investigating if parents are receiving the right support is important for their continued care. Methodology: An online survey was distributed to explore parents’ perceptions of current support and information provided by their healthcare provider and to rate sources of other support (n=169 participants). Results: Dietitians received the highest (85%) rate of “very helpful” support. Overall, parents found Facebook to be helpful for support, but had mixed reactions when asked if healthcare professionals (HCPs) should provide advice as part of the groups. When rating the most effective learning methods, the top three were: 1:1 sessions (n=109, 70%), picture books (n=73, 50%) and written handouts (n=70, 46%). Conclusion: Most parents were happy with the support and information they received from their dietitian, but required more support from other HCPs. Facebook groups provide parents with the social support that HCPs and their family may be unable to offer, suggesting a place for social media in future PKU care.

Staphylococcus aureus bacteria are one of the leading microorganisms responsible for nosocomial infections as well as being the primary causative pathogen of skin and wound infections. Currently, the therapy of staphylococcal diseases faces many difficulties, due to a variety of mechanisms of resistance and virulence factors. Moreover, a number of infections caused by S. aureus is connected with biofilm formation that impairs effectiveness of the therapy. Short cationic lipopeptides that are designed on the basis of the structure of antimicrobial peptides structure are likely to provide a promising alternative to conventional antibiotics. Despite the fact that many research groups have proved a high antistaphylococcal potential of lipopeptides, the lack of unified protocols in determination of antimicrobial activity may be the reason of inconsistency of the results. The aim of this study was to learn how the use of various bacteriological media as well as solvents may affect activity of lipopeptides and their cyclic analogs.

This study examines the relationship of fear of missing out (FOMO) with heavy social networking among Turkish university students (aged 17 - 55). The perception of the possible role of parental supervision on online activities is also investigated. Factor analysis of FOMO scale led us to evaluate the construct under two dimensions as (1) fear of missing experience and (2) fear of missing activity. The results revealed that fear of missing activity increases social media intrusion while fear of missing experience is found to have no significant effect. The reverse relationship is also valid: an urge to use social media predicts fear of missing out (activity and experience). Fear of missing experience is associated with problematic social media use (PSMU) and a high desire to use social media. The results additionally demonstrate that students aged 30 and older believe more in the requirement of parental control than those aged 17-22.

Social networking applications such as Twitter have increasingly gained significance in terms of socio-economic, political, and religious as well as entertainment sectors. This in turn, has witnessed a wide gamut of information explosion in the social networking realm that can tend to be both useful as well as misleading at the same point of time. Spam detection is one such solution that caters to this problem through identification of irrelevant users and their data. However, existing research has so far laid primary focus on user profile information through activity detection and relevant techniques that may underperform when these profiles exhibit characteristics of temporal dependency, poor reflection of generated content from the user profile, etc. This is the primary motivation for this paper that addresses the aforementioned problem of user profiles by focusing on both profile information and content-based spam detection. To this end, this work delivers three significant contributions. Firstly, exhaustive use of Natural language processing (NLP) techniques has been rendered towards creation of a new comprehensive dataset with a wide range of content-based features. Secondly, this dataset has been fed into a customized state-of-art hybrid machine learning model that has been exclusively built using a combination of both machine learning and deep learning techniques. Extensive simulation based analysis not only records over 98% accuracy but also establishes the practical applicability of this proposal by proving that modeling based on the mixed profile and content-generated data is more capable of spam detection in contrast to each of these standalone approaches. Finally, a novel methodology based on logistic regression is proposed and supported by analytical formulations. This paves the way for the custom-built dataset to be analyzed and corresponding probabilities to be obtained that differentiate legitimate users from spammers. The obtained mathematical outcome can henceforth be used for future prediction of user categories through appropriate parameter tuning for any given dataset. This makes our method a truly generic one capable of identifying and classifying different user categories.

Despite the expectation that social media use in the public sector contributes to enhancing government's transparency, few studies have been investigated whether social media use actually leads to more disclosure during environmental incidents in practice and how social media influence local governments and their officials' information disclosure. In this article, we model information disclosure during environmental incidents as an evolutionary game process between the central government and local government in social media context, and examine the internal mechanism that how social media influence the progress of information disclosure during environmental incidents. The findings indicate that social media plays an active constructive role in central-local government game relations. Specific- ally, social media can provides an efficient information channels for the central government supervise regional officials in environmental incidents, and thus improves its supervision efficiency, and it also provides an important means for internet mobilization and online-offline interaction by encouraging the public exchange information and express their views, and in turn forces local governments and their officials tend to disclosure ahead.

This paper examines the interplay between media and the “social side of soils” whereby climate change action implicates individual and collective capacity to adapt, participate in groups or organizations, networks, and respond to challenges and opportunities across a system. The context examined here is Canadian agriculture, and soil health initiatives in the province of Ontario. Our review of relevant literature points to a knowledge gap on the role of the media in enabling climate action in the Canadian agricultural sector with a focus on soil management practices. This study conducted a media content analysis of 100 English-language news articles published between 2022 and 2024 and conducted 31 surveys with media professionals. Approximately one-quarter of the screened news articles contained any relevant coverage of soil health-related climate change mitigation issues. Journalist surveys identified the resource constraints on soil health media coverage with a wide range of traditional and Internet-based journalism on climate change issues, motivated particularly by crisis communication and one-off “parachute reporting”. Going forward, the engagement of key stakeholders of soil health in Canada such as farmers for media and communication about climate change mitigation needs attention. Key policy structures at the federal and provincial levels can help to make this happen.

We suggest that despite McLuhan’s claim not to have a theory of communication that in fact the body of his work does indeed constitute a theory of media and their effects which I have called his General Theory of Media (GToM) that also includes his Laws of Media (LoM). Both McLuhan’s GToM and his LoM are described. A comparison is made of three notions of law: i. McLuhan’s notion of law as used in his Laws of Media; ii. the notions of the Law in the legal sense and iii. the notion of law as formulated in scientific laws. McLuhan’s understanding of media is used to analyze some of the negative effects of social media suggesting that laws need to be formulated to prevent the misuse of social media that are antithetical to democracy and the invasion of the privacy of the individual users of these apps. McLuhan’s Laws of Media are then used to provide insights into the nature of scientific laws, the Law in the legal sense and his own Laws of Media.

The novel coronavirus disease (COVID-19) pandemic is provoking a prevalent consequence on mental health because of less interaction among people, economic collapse, negativity, fear of losing jobs, and death of the near and dear ones. To express their mental state, people often are using social media as one of the preferred means. Due to reduced outdoor activities, people are spending more time on social media than usual and expressing their emotion of anxiety, fear, and depression. On a daily basis, about 2.5 quintillion bytes of data are generated on social media, analyzing this big data can become an excellent means to evaluate the effect of COVID-19 on mental health. In this work, we have analyzed data from Twitter microblog (tweets) to find out the effect of COVID-19 on peoples mental health with a special focus on depression. We propose a novel pipeline, based on recurrent neural network (in the form of long-short term memory or LSTM) and convolutional neural network, capable of identifying depressive tweets with an accuracy of 99.42%. Preprocessed using various natural language processing techniques, the aim was to find out depressive emotion from these tweets. Analyzing over 571 thousand tweets posted between October 2019 and May 2020 by 482 users, a significant rise in depressing tweets was observed between February and May of 2020, which indicates as an impact of the long ongoing COVID-19 pandemic situation.

The removal of metal ions by biosorption on inexpensive materials is still a challenge for environmental engineering research. In this study, marine green algae biomass (Ulva lactuca sp.) and the biochars obtained from this biomass, at 320 C (BC-320) and 550 C (BC-550), were used as biosorbents for the removal of Cu(II) ions from aqueous solution. In addition to comparing the biosorption capacities, the determination of the thermodynamic parameters allows the choice of the most suitable material for the biosorption processes. The experimental results, obtained for Cu(II) ions biosorption on each biosorbent (algae biomass (AB), BC-320 and BC-550), at three different temperatures (10, 30 and 50 C) were analyzed using Langmuir and Freundlich isotherm models, while pseudo-first order, pseudo-second order and intra-particle diffusions models were used to model the kinetic data. The biosorption of Cu(II) ions is best described by the Langmuir model and the pseudo-second kinetic model, regardless of the type of biosorbent. The maximum biosorption capacity (qmax, mg/g) depends on the temperature, but also on the type of biosorbent, and follow the order: BC-320 &lt; AB &lt; BC-550. Using the experimental isotherms, the thermodynamic parameters (G0, H0 and S0) for the biosorption of Cu(II) ions on each biosorbent were calculated. The analysis of the obtained values constitutes the main arguments in choosing BC-550 as the most effective biosorbent for the removal of Cu(II) ions from aqueous media.

This article reports on the development of a big data processing platform that uses hot words（politics, economy, military, culture and society） reflecting the national image as the search object and the key time points as the time domain of data resources. The platform crawls (in real time), continuously expands and dynamically monitors a corpus of mainstream media covering China in developed countries (including the United States, Britain, Germany, France and Japan) and in developing countries (such as Brazil, India and South Africa). In this study, the principles of platform development and operation and the software and hardware operating environment were determined.

One of the most important problems, which public health is called to face, is obesity. The World Health Organization (WHO) underlines that worldwide more than 380 million of overweight or obese children and adolescents exist. Although obesity is a multifactorial disease, excessive use of the screen seems to act in a way that affects obesity. The purpose of this systematic literature review is to study of the major problem, obesity in teenagers and its association with the hours of entertainment(referring to excessive hours of television use and viewing, video games and social media).In the present systematic literature review was carried out search for sources, through the scientific databases PubMed, ScienceDirect, and Scopus for the period from 2010 to 2022.This systematic review provides public health evidence regarding the positive association of excessive screen time and of obesity and overweight in adolescents.

In the review, based on the analysis of the results published in the works of domestic and foreign researchers, a variant of an unconventional interpretation of the photoluminescence of dispersive media in the energy range of 0.5 - 3 eV is proposed. The interpretation meets the requirements of the energy conservation law for photons and axions participating in the photoluminescence process. The participation of axions in the process is consistent with Primakov's hypothesis. The role of nonradiative relaxation at the stage of axion decay is noted. The axion lifetimes are estimated for a number of dispersive media.

The current study explores the impact of celebrity endorsements and social media platforms on promoting sustainable consumer behavior in Nigerian tourism industry. The study employs Mentionlytics software to analyze online documents and examine how political celebrities and social media platforms (Twitter and Facebook) influence consumer behavior and decision-making processes within the tourism industry. The findings in phase 1 suggest that celebrity endorsements and social media platforms have a positive impact on sustainable consumer behavior. The results in phase 2 suggest that political celebrities engage followers on Facebook based on the 70% share. However, no engagement was found on Twitter based on the zero percent (0%) share, suggesting that Facebook enables political celebrities to promote sustainable tourism. The study contributes to the literature on sustainability and celebrity endorsements, offering insights for destination marketers and policymakers in the Nigerian tourism industry.

Background: The aim of this study was to analyze the relationship between breastfeeding duration and adenoid size, snoring and acute otitis media (AOM). Methods: We analyzed the medical history, reported symptoms, ear, nose and throat (ENT) examination, and flexible nasopharyngoscopy examination of 145 children aged 3-5 years. Results: Breastfeeding duration of 3 and 6 months or more had a significant effect on the reduction of snoring (p = 0.021; p = 0.039). However, it had no effect on the adenoid size, mucus coverage and sleeping with an open mouth. Snoring was correlated with open mouth sleeping (p &lt; 0.001), adenoid size with a 75% A/C ratio or more (p &lt; 0.001), and adenoid mucus coverage in the Mucus of Adenoid Scale by Nasopharyngoscopy Assessment - MASNA scale (p = 0.009). Children who were breastfed for less than 3 months had more than a 4-fold greater risk of snoring. There was a statistically significant correlation between AOM and gender (p = 0.033), breastfeeding duration in groups fed 1, 3 or 6 months or more (p = 0.018; p = 0.004; p = 0.004) and those fed with mother’s breast milk 3 or 6 months or more (p = 0.009; p = 0.010). Moreover, a correlation was found between adenoid size and mucus coverage, tympanogram, and open-mouth sleeping (p &lt; 0.001). Independent factors of snoring in 3- to 5-year-old children were breastfeeding duration of less than 3 months (p = 0.032), adenoid size with an A/C ratio of 75% or more (p = 0.023) and open mouth sleeping (p = 0.001). Conclusion: Children breastfed for 3 and 6 months or more exhibited reduced rates of snoring. There was no effect of breastfeeding duration on adenoid size in children aged 3 to 5 years, suggesting that the link between breastfeeding duration and snoring is primarily associated with craniofacial development and muscle tone stimulation. A breastfeeding duration of 1 month or more plays a key role in reducing the rate of AOM. The mother’s milk plays a protective role against AOM. The presence of mucus might be responsible for snoring in preschool children. A medical history of breastfeeding should be taken into consideration when snoring children are suspected of adenoid hypertrophy.

In the present paper, we propose a wavelet method to study the impact of electronic media on economic situations. We precisely apply wavelet techniques versus classical methods to analyze economic indices in the market. The technique consists firstly in filtering the data from unprecise circumstances (noise) to construct next a wavelet denoised contingency table. Next, a thresholding procedure is applied to such a table to extract the essential information porters. The resulting tables subject finally to correspondence analysis before and after thresholding. As a case of study, we are empirically concerned with the 2030 KSA vision in electronic and social media. Effects of the electronic media texts about the trading 2030 Vision on the Saudi and global economy have been studied. Recall that the Saudi market is the most important representative market in the GCC continent. It has both regional and worldwide influence on economies and besides, it is characterized by many political, economic, and financial movements such as the worldwide economic NEOM project. The findings provided in the present paper may be applied to predict future GCC markets situation and thus may be a basis for investors’ decisions in such markets.

With online wildlife trade increasing and viral videos increasing demand, the trade in primates on TikTok is becoming more prevalent. Despite wildlife trade being banned on most social media platforms, the trade in primates persists. TikTok’s policies ban the sale of live animals, and specific terms related to wildlife trade are banned; however, these search term bans are easy to get around, and sellers are still prolific on the site. This study documented primates for sale on TikTok using the search term “for sale monkey” over a four-month period (from mid-July to mid-November 2023) with the aim of determining how widespread primate trade is on TikTok, the legality of advertisements, and which countries advertise the most primates for sale. 42 individual advertisements were identified, spanning 6 different genera of primates and 5 different countries. Spider monkeys, rhesus macaques, and common marmosets were found to be the most commonly advertised species on TikTok. All spider monkeys were advertised from the USA, while the majority of the marmosets were advertised from the UK, and all of the rhesus macaques were advertised from Pakistan. The USA was the only country identified in this study that advertised a range of species, and the only species found in this study that was not advertised in the USA was the mona monkey. 44% of all species recorded were classified as either Endangered or Critically Endangered, and it was found that endangered species were more frequently sold illegally than non-endangered species. The findings of this study underline a need for stricter primate legislation and wildlife law enforcement, especially if the UN’s sustainable development goals are to be achieved by 2030. They also show a need for TikTok to broaden their restrictions on wildlife trade on their app.

Introduction: Otitis media with effusion (OME) is common in pediatric primary care consultations. Its etiology is multifactorial, although it has been proven that inflammation factors mediate and that immunity is in a phase of relative immaturity. The objective of this study was to assess the effects of the Traditional Mediterranean Diet (TMD) modulating inflammation and immunity in patients diagnosed with OME.

:Peat substrate is made from peat from drained peatlands, which is a limited resource. A realistic estimate is that 50% of the world’s wetlands have been lost. Peat is used in horticulture, especially for the cultivation of vegetables in greenhouses. The consequences of peatland exploitation are an in-crease in the greenhouse effect and a decrease in carbon stocks. Wood fiber can be used as an al-ternative to peat. The chemical properties of the growing media interact and change continuously due to the small volume of the growing media, which is limited by the growing container. This study aims to gain new knowledge on the impact of nutrient changes in the microbial degradation of carbon compounds in wood fiber and mixtures with peat substrate on the content and uptake of nutrients required by plants. Cucumbers (Cucumis sativus L.) variety “Dirigent H” developed in the Netherlands, were cultivated in growing media of peat substrate and wood fiber: (1) peat substrate (PS); (2) wood fiber (WF); (3) wood fiber and peat substrate 50/50 v/v (WF/PS 50/50); (4) wood fiber and peat substrate 25/75 v/v (WF/PS 25/75). The rates of fertilization were the following: (1) con-ventional fertilization (CF); (2) N13; (3) N23; (4) N30. The experiment was carried out in three repli-cations. As the amount of wood fiber increased, the humidity and pH of the growing medium in-creased. Fertilization of cucumbers with different rates of nitrogen influenced the nutrient uptake. Plants grown in 50/50 and 25/75 growing media had the best Cu uptake when fertilized with N23. When the plants grown in the wood fiber media and the 50/50 media were fertilized with N13, N23, and N30, the Mn content in the growing media at the end of the growing season was significantly lower than the Mn content in the media with conventional fertilization. Thus, nitrogen improved the uptake of Mn by plants grown not only in the wood fiber but also in combinations with peat sub-strate. Growing plants in wood fiber and fertilizing them with N13 can result in optimum uptake of micronutrients. The number and mass of cucumber fruits per plant were influenced by the amount of wood fiber in the growing media and the application of nitrogen fertilizer. The highest number of fruits and mass of fruits per plant was obtained significantly higher when cucumbers were grown on WF/PS 50/50 growing media with additional N13 fertilization.

An investigation of compressible flow over two-dimensional obstacles is presented in this paper. When shock waves are formed on surfaces due to compressibility and these shocks interfere with the boundary layer, undesirable effects such as friction, separation, and flow instability occur. To weaken the shock and reduce its effects, various methods have been employed in the past, including surface suction, surface blowing, and vortex generators. Using numerical solutions, the present work attempts to reduce the negative effects of the shock generated by the obstacle by creating porosity on its surface. Numerical methods such as the finite volume method and the Navier-Stokes equations as well as the Spalart-Allmaras model are used. By creating suction and blowing and increasing the cross-sectional area of the flow, porous surfaces reduce the effects of shock. Achieving around 50% porosity on the obstacle weakened the shock and reduced the Mach number after it, according to this paper's results. Also, the area under the skin friction diagram has decreased by about 38% as a result of less interference between the shock and the boundary layer and blowing caused by the porous surface.

This study explores the impact of mobile technologies on consumer behavior in retail marketing, examining how advancements in mobile platforms have transformed shopping habits and interactions with brands. Mobile technologies have revolutionized the retail experience by providing unprecedented convenience, allowing consumers to shop at any time and from any location. This shift has led to a marked preference for mobile shopping over traditional methods, fundamentally altering consumer behavior. Key findings reveal that personalization plays a crucial role in enhancing consumer engagement and satisfaction, with mobile technologies enabling tailored recommendations and offers based on individual preferences. Access to real-time information, such as product details and price comparisons, empowers consumers to make more informed purchasing decisions, reflecting a shift towards deliberate and confident buying choices. Social media and social commerce have also become significant factors, with consumers discovering new products and brands through these platforms and benefiting from integrated shopping features. Impulse buying behavior has increased due to the convenience of mobile shopping, with promotional alerts and simplified payment processes contributing to spontaneous purchases. The integration of mobile technologies with physical store experiences has created a more seamless shopping journey, bridging the gap between online and offline interactions. However, challenges such as privacy concerns, data security, and information overload remain significant. Consumers are increasingly aware of data collection risks and may experience fatigue from excessive marketing messages. To navigate this evolving landscape, retailers must balance the advantages of mobile technologies with addressing these challenges to effectively meet consumer needs and expectations.

Abstract: Understanding social media networks and group interactions are crucial to the ad-vancement of linguistic and cultural behaviour. This includes the manner in which people ac-cessed advice on health, especially during the global lockdown periods. Some people turned to social media to access information on health where most activities were curtailed with isolation rules, especially for older generations. Facebook public pages, groups and verified profiles, using "senior citizen health", "older generations", and "healthy living" keywords were analysed over a 12-month period to analyse the engagement promoting good mental health. CrowdTangle was used to source English language status updates, photo and video sharing information which resulted in an initial 116,321 posts and 6,462,065 interactions Data analysis and visualisation were used to explore large datasets, including natural language processing for “Message” content discovery, word frequency and correlational analysis and co-word clustering. Preliminary results indicate strong links to healthy aging information shared on social media which showed correla-tions to global daily confirmed case and daily death totals. The results can be used to identify public concerns early on and address mental health issues in the senior generation on Facebook.

In today's intricate media landscape, the resilience and relevance of public service media (PSM) depend on their capacity to align with the diverse and evolving expectations of the public. However, the audience perspective is often overlooked, resulting in a limited understanding of public expectations. This study employs a bottom-up approach that allows for a re-evaluation of the expectations from the audience's viewpoint. It investigates the public's expectations for PSM, drawing on data from 10 focus group discussions (with 60 participants) conducted in the Czech Republic. The findings indicate that expectations can be categorized into four primary dimensions: (1) the expected roles and functions of PSM; (2) the general characteristics of the PSM content (defining the desired nature of PSM content); (3) the principles governing the functioning of PSM (outlining how PSM should operate); and (4) specific requirements concerning PSM news and non-news content. In the latter dimension, objectivity emerged as one of the most critical expectations and a major source of dissatisfaction. While participants collectively value objectivity, they disagree on its definition. A deeper examination revealed that certain public expectations may be unattainable due to the simplistic view of objectivity held by some.

In the age of social media your personal branding is critical to find a job. Information is highly available and handy for everyone looking for a job as well as for people trying to recruit employees at all levels. Currently, there is a first e-impression that encompasses employee education, qualifications, and relationships. This e-impression is given by your social media, specifically those websites that were built to facilitate interactions between employee and employer during the job-hunting process. There are different websites that enable you to establish a social network. For example, meet, Xing, Bark, Opportunity, Lunchmeet, and LinkedIn among others. This article is written by a group of young undergraduate and graduate researchers, who have noticed the importance of social networks to apply for graduate school and industry jobs. This manuscript offers ten simple rules that include resources to facilitate the journey on LinkedIn-like social networks, hoping that you have a successful career description in the most popular professional social networking site.

Instagram has grown in popularity among youth and is currently the second-favorite social network in the world. One of the social media that is widely used nowadays is Instagram. According to Enterprise (2012:02), Instagram is a community shared among one member with other members from all over the world. This study examines the impact of Instagram on the physical and mental well-being of Indian youth. With the rapid proliferation of social media platforms in India, Instagram has emerged as a prominent influence on the lives and perceptions of young individuals.Through a systematic synthesis of existing literature, this review paper critically evaluates the effects of Instagram use on various dimensions of youth well-being, considering both the opportunities and challenges posed by this popular social media platform. The review explores the nuanced relationship between Instagram and youth health outcomes. Specifically, it examines the influence of Instagram on body image perceptions, self-esteem, social comparison, and mental health. The review considers the cultural context and nuances that shape the impact of Instagram within the Indian socio-cultural landscape.

The rapid penetration of social media has been redefining every facet of the old marketing and customer engagement tactics, not only for the low-end and mass products but also for luxury brands. In this context, brands are dealing with the challenge of keeping the balance between using mass marketing strategies concurrent with accentuating the exclusivity of their offerings. Social media can be considered a boon if brands employ them to reach the right audience and use the right platform by incorporating the right content. In this work, we propose a sector-specific, integrated, and holistic investigation of the social media strategies of luxury brands, together with the impact they generate in terms of the engagement level of the users as an indicator of their success. We provide empirical validation of the method in the sector of luxury fashion brands in the Italian market, providing qualitative and quantitative analysis of the content shared on social media, considering the type, timing, and modality of the sharing. We evaluate consumer-brand engagement in different contexts, including important live events in the field.

The growth of social media has changed the face of many aspects of marketing such as online, digital, etc. It also has changed the way modern human communicates and connects with others. Moreover, the behavior on this platform could not and should not be justified with strategies of other marketing channels and media. Due to the nature of social media, they are rich in precise and lean data, but processing these data and extracting knowledge and insights from them are problematic. Evaluating the effectiveness of a marketing endeavor is also a task related to these data. The current research attempts to assess the effectiveness of an advertising campaign on Instagram via advertising cost and sentiment classification of audience opinion regarding the campaign. The methodology used in this research is the standard process of data mining, i.e., CRISP-DM. Furthermore, multiple machine learning models and approaches were studied to train a prediction model based on data. In order to find the most accurate algorithm, grid search was used among the trained models and different algorithms with different combinations of hyper-parameters. The obtained results revealed that although the number of not profitable advertising media was higher than the profitable media, the overall status of the campaign was profitable, both in the cost-effectiveness approach and sentiment analysis approach. The other valued outcome of this research was important general and specific insights which can be used to shape a better-performing and effective advertising campaign on Instagram.

This study examines the influence of digital marketing on brand awareness within the multinational Fast-Moving Consumer Goods (FMCG) sector, focusing on how various digital strategies contribute to overall marketing effectiveness. Utilizing a sample of 277 respondents, the research employs descriptive statistics, correlation, and regression analyses to explore the relationships between digital marketing strategies, brand awareness outcomes, and perceived digital marketing effectiveness. The findings reveal that digital marketing strategies significantly enhance brand awareness and overall marketing effectiveness, underscoring the pivotal role of activities such as social media engagement, content marketing, and search engine optimization. Specifically, the regression analysis shows that digital marketing strategies have a positive and statistically significant impact on overall effectiveness, indicating that companies investing in these areas are better positioned to achieve higher levels of brand recognition and marketing success. However, the study also uncovers a complex relationship between brand awareness outcomes and overall effectiveness, where increased brand awareness does not directly correlate with enhanced digital marketing effectiveness. This suggests that while brand awareness is critical, its influence on marketing success is nuanced and may involve diminishing returns or additional mediating factors. The regression model explains a modest portion of the variance in marketing effectiveness, highlighting the need for a holistic evaluation approach that incorporates a broader set of performance metrics and contextual factors. The high reliability of the measures used affirms the robustness of the findings, which emphasize the importance of a strategic and integrated approach to digital marketing in the FMCG sector. Companies must continuously adapt and optimize their digital marketing strategies to align with dynamic market conditions and achieve sustainable success.

In recent years, groups of cyber criminals/hackers have carried out cyber-attacks using various tactics with the goal of destabilizing web services in a specific context for which they are motivated. Predicting these attacks is a critical task that assists in determining what actions should be taken to mitigate the effects of such attacks and to prevent them in the future. Although there are programs to detect security concerns on the internet, there is currently no system that can anticipate or foretell whether the attacks will be successful. This research aims to develop sustain-able strategies to reduce threats, vulnerability, and data manipulation of chatbots, consequently improving cyber security. To achieve this goal, we develop a conversational chatbot, an application that uses artificial intelligence (AI) to communicate, and deploy it on social media sites (e.g., Twitter) for cyber security purposes. Chatbots have the capacity to consume large amounts of information and give an appropriate response in an efficient and timely manner, thus rendering them useful in predicting threats emanating from social media. The research utilizes sentiment analysis strategy by employing chatbots on Twitter (and analyzing Twitter data) for predicting future threats and cyber-attacks. The strategy is based on a daily collection of tweets from two types of users: those who use the platform to voice their opinions on important and relevant subjects, and those who use it to share information on cyber security attacks. The research pro-vides tools and strategies for developing chatbots that can be used for assessing cyber threats on social media through sentiment analysis leading to a global sustainable development of businesses. Future research may utilize and improvise on the tools and strategies suggested in our research to strengthen the knowledge domain of chatbots, cyber security, and social media.

The world is currently facing an outbreak of the monkeypox virus and confirmed cases have been reported from 74 countries. Following a recent “emergency meeting”, the World Health Organization just declared monkeypox a global health emergency. As a result, people from all over the world are using social media platforms, such as Twitter, for information seeking and sharing related to the outbreak, as well as for familiarizing themselves with the guidelines and protocols that are being recommended by various policy-making bodies to reduce the spread of the virus. This is resulting in the generation of tremendous amounts of Big Data related to such paradigms of social media behavior. Mining this Big Data and compiling it in the form of a dataset can serve a wide range of use-cases and applications such as analysis of public opinions, interests, views, perspectives, attitudes, and sentiment towards this outbreak. Therefore, this work presents MonkeyPox2022Tweets, an open-access dataset of more than 255,000 Tweets related to the 2022 monkeypox outbreak that were posted on Twitter since the first detected case of this outbreak on May 7, 2022. The dataset is compliant with the privacy policy, developer agreement, and guidelines for content redistribution of Twitter, as well as with the FAIR principles (Findability, Accessibility, Interoperability, and Reusability) principles for scientific data management.

Urban vitality is an important reflection of a city's development potential and urban quality. This study uses exploratory spatio-temporal big data such as social media check-ins to portray the spatio-temporal evolution of urban vitality at the subdistrict scale in Changsha, a city in central China, from 2013-2021, and finds that urban vitality in Changsha exhibits central agglomeration and outward circling expansion over time; and then use Geodetector and spatial regression analyses are used to explain the interactive effects and spatio-temporal heterogeneity of the spa-tial elements of subdistrict form, subdistrict function and subdistrict economy on urban vi-tality. The results show the following: (1) The subdistrict form and subdistrict function dimen-sions have a significant effect on urban vitality, and the effect of the economic dimension of the subdistrict is not significant. (2) The interaction effect of the density of entertainment and leisure facilities and the density of business office facilities in subdistrict function is the dominant factor in the change of urban vitality. (3) Under the spatio-temporal effect, land use diversity and park facility density have the strongest positive effect on urban vitality; road density and shopping facility density have the weakest effect. The study aims to provide a reference for the optimization and allocation of spatial elements of subdistricts in sustainable urban development and urban renewal, to achieve the purpose of urban vitality creation and enhancement.

Aim: To analyse recommended interventions for the safe and responsible dissemination of suicidal behaviour in the media. An umbrella review was conducted. Background: Suicide is a serious public health problem that leads to more than 700,000 deaths per year, which translates into one death every forty seconds. The media are channels of information that reflect the real world. Because of its active role in the construction of reality, the way in which the media report and expose suicidal behaviour has the capacity to influence the population in either a preventive or harmful way. Design: An umbrella review was carried out and the report was written according to the Preferred Reporting Items for Overviews of Reviews.

The origin of a product, consumer familiarity, and purchasing identity are factors that affect perception of cheese consumption. The present study aims at identifying consumers’ conceptualizations and attitudes towards local Greek cheeses of the North-Aegean Sea islands, such as Ladotyri, Graviera, Kasseri, Kaskavali, Melichloro, and Kalathaki, some of which have a Protected Designation of Origin (PDO) status, as opposed to cheeses of non-Greek origin, such as Cheddar, Regatto, and Gouda. Sensory and emotional attributes of local, local PDO, and imported cheeses, and drivers associated with consumers’ choice and acceptance above and beyond their sensory attributes were studied, using three methods: a) Flash Profile to gain insight into the sensory positioning of products and description of samples, b) qualitative analysis of focus groups to pinpoint consumer knowledge, preference, and consumption criteria, and c) a new methodology for natural language processing and sentiment analysis of social media posts to determine consumer conceptualizations. Social media posts have proven to be a valuable source of linguistic and cultural data for cheeses. Local cheeses, including PDO products, were found to be linked to village life and family gatherings, home, tradition, and childhood memories, with saltiness and hardness being their main sensory attributes. Imported cheeses were linked to fast food, pizza, and snacking, with elasticity and gumminess as prominent sensory qualities. The main criterion of purchase was intended usage and versatility, taste and texture, price, and familiarity. The findings provide key sensory attributes, information about consumer purchasing criteria, and relevant vocabulary for the promotion of cheeses as agri-food and gastronomic identity key products.

The social confinement resulting from the COVID-19 crisis temporarily reduced greenhouse gas emissions. Although experts consider that the decrease in pollution rates was not drastic, some surveys detect a growth in social concern about the climate. In this environment, institutions, city councils and companies have promoted sustainable tourism as a necessary option, even before world society regains freedom of movement. This work analyzes and geolocates the sustainable tourism and ecotourism proposals on Twitter, quantitatively and qualitatively, using the Twitonomy Premium tool, with data extracted at the end of December 2020. The results show an arduous activity in Ireland, Kenya, Sri Lanka, India, Croatia, Spain, Finland, France, Mexico and Pakistan, among others. The accounts that achieve the most impact and engagement are both from public institutions and influencers specialized in travel, writers and chefs, who act as eco-influencers. Ecotourism is promoted as the necessary option for the conservation of cities and landscapes, which will be visited by tourists supposedly more aware after the virus.

In this work we present a formalism based on scalar Green’s functions to deal with electromagnetic scattering problems. Although the formulations of the Mie theory and Born approximations in terms of electromagnetic scattering are well known and relevant, they have certain disadvantages; complexity, computational time, few symmetries, etc. Therefore, the study with scalar Green’s functions allows dealing with these problems with greater simplicity and efficiency. However, the information provided by the vector formulation is sacrificed. Nevertheless, different cases of electromagnetic scattering of dielectric media with different dimensions, geometries and refractive indices will be presented. Thus, we will be able to verify the capacity of this scalar method in predicting light scattering problems.

The Chikungunya virus (CHIKV) presents global health challenges, with Brazil witnessing out-breaks since its introduction in 2014. In 2023, Minas Gerais (MG) experienced a CHIKV outbreak, prompting entomological investigations to identify vectors, viral lineages, and assess insecticide resistance. This study utilized social media platforms and citizen science concept to conduct a comprehensive entomological survey. Following Instagram posts, residents with CHIKV sus-pected cases were able to schedule mosquito aspirations. During the aspirations, 421 mosquitoes (165 Aedes aegypti and 256 Culex quinquefasciatus) were captured from 40 households in Salinas city (MG) and tested for Dengue, Zika and Chikungunya viruses through RT-qPCR. Twelve out 57 pools (10 of Ae. aegypti and 2 of Cx. quinquefasciatus) tested positive for CHIKV RNA. Viral RNA was also detected in the heads of 9 Ae. aegypti individuals (but not in Cx. quinquefasciatus). Genome sequencing revealed that CHIKV belonged to the East-Central-South-Africa (ECSA) genotype. Additionally, genetic analyses revealed high frequencies of kdr alleles, suggesting resistant to pyrethroids insecticides in this Ae. aegypti population. These findings emphasize the urgent need for innovative vector study and control strategies to combat arbovirus transmission, and inter-disciplinary approaches in public health interventions.

Hexabromocyclododecane (HBCD) was most important flame retardant in Expanded Polystyrene foam and Extruded Polystyrene foam in the past forty years in the world. China was the major producer and user of HBCD, and the total HBCD production was about 0.3 million tons. Although HBCD has been completely banned in China in 2021 because of its long-range transport, bioaccumulation and toxicity, there's still a lot of residues in environment. Therefore, we reviewed multiple studies concerning the distribution of HBCD in diverse environmental matrices, such as air, dust, soil, water, sediment and biota. Results revealed that HBCD levels in different environments in China present a geographical variation and were at high level compared with other countries. In all environmental media, relatively high HBCD concentrations have been found in industrial and urban areas. Industrialization and urbanization are two important factors that influence the concentration and distribution of HBCD in the environment. In terms of isomer, γ-HBCD was the dominant isomer in soil, water, and sediment, while in the biota, α-HBCD was the predominant isomer.

This article explores the significant parallels between big tobacco companies and major social networking sites regarding their influence on public health and society. While acknowledging the fundamental differences in their products and services, the paper scrutinises both industries through five primary lenses: addiction, misinformation, lack of regulation, harm to public health, and youth targeting. Both industries exhibit addictive characteristics, have faced criticism for the spread of misinformation, operate with limited regulation and transparency, and have raised concerns about targeting young demographics. Moreover, the potential harm to public health is a significant concern, with tobacco leading to well-established physical health issues. At the same time, excessive social media use has been linked to psychological harm, particularly among young users. The comparison underscores the necessity for greater regulation and oversight of social media companies, highlighting the urgent need for more comprehensive policies to mitigate potential harm and safeguard public health in the digital age.

In the Post-Colonial period, the influence of media complexity in the transition to civilian rule and in shaping and consolidating democracy is self-evident in one hand and the post-colonial period the media have continued to watch and shout at misrule and governance in Nigeria. This paper examined how the Nigerian mass media mirrored the Nigerian political landscape using their major functions such as surveillance, correlation, cultural transmission, status conferral, enforcement of cultural norms and values, education, information and narcotizing dysfunctional role. This study was conducted as a longitudinal non-empirical study that relied on secondary data to examine how the mass media showcase political activities in Nigeria from the pre-colonial era through the independent era till date (2023). In this historical account, the researchers examined all media forms which include print, broadcast and new/social media such as Facebook, Whatsapp, Twitter, Telegram, and Instagram. The study showed that the mass media have played a critical role in shaping the political system in Nigeria. The findings which stemmed mainly from secondary data also showed that the Nigerian mass media have shown great interest in the Nigerian political system and as well exposed some unethical dealings in the political structure, raised consciousness, empowered the vulnerable, and acted as the mouthpiece of the oppressed on the one hand and on the other hand have played to the gallery. The researchers conclude that Nigerian mass media have effectively mirrored the Nigerian political system, particularly in the age of social media.

Background: Dental avulsion is the most serious dentoalveolar traumas because its management requires immediate reimplantation to maintain the periodontal ligament. The success of the treatment depends largely on the appropriate storage medium that ensures the viability of the periodontal cells. The purpose of this review was to identify the most efficient media to store and transport avulsed permanent teeth, according to the viability of the periodontal ligament cells. Methods: The Scopus, Web of Science and PubMed electronically searched using the keywords “Storage media”; “Avulsed teeth”; and “Periodontal ligament”. The inclusion criteria were in vitro studies and articles published in English. The exclusion criteria were literature reviews, studies in primary teeth, studies in animals, and cell culture studies. Results: Hank’s saline solution and honey were equally effective, maintaining a cell viability rate of 98.89% and 96.43%, respectively, over a period of 3 hours. Ringer’s lactate solution maintained the viability of 906.40 viable cells/mm3 at 1 hour. Propolis maintained the viability of 285,000 cells/mm3 at 45 minutes, and the Neem extract maintained a cell viability rate of 88% at 30 minutes. Conclusions: Hank’s saline solution is the most effective storage medium for maintaining the viability of periodontal cells in avulsed teeth.

Social media data is widely used to gain insights about social incidents, whether on a local or global scale. Within the process of analyzing and evaluating the data, it is common practice to download and store it locally. Considerations about privacy protection of social media users are often neglected thereby. However, protecting privacy when dealing with personal data is demanded by laws and ethics. In this paper we introduce a method to store social media data using the cardinality estimator HyperLogLog. Based on an exemplary disaster management scenario, we show that social media data can be analyzed by counting occurrences of posts, without becoming in possession of the actual raw data. For social media data analyses like these, that are based on counting occurrences, cardinality estimation suffices the task. Thus, the risk of abuse, loss or public exposure of the data can be mitigated and privacy of social media users can be preserved. The ability to do unions and intersections on multiple data sets further encourages the use of this technology. We provide a proof-of-concept implementation for our introduced method, using data provided by the Twitter API.

Using digital media has become the most popular leisure activity for children and adolescents. The effects of digital media use on the developing brain and cognitive processes of children are subject to debate. Here, we examine the effect of digital media use on attention subdomains in children aged 6 to 10 years. In total, 77 children participated in the study. Selective and divided attention as well as switching between attentional demands were quantified by the SwAD task. Parents were asked to assess the screen time of their children (TV, smartphone, laptop/PC, game console, tablet). Results show no main or interaction effects of screen time on any of the attention conditions investigated. Based on the present findings, as well as previous studies, we suggest a possible non-linear relationship between the amount of screen time and attention function. Furthermore, we emphasize the relevance of considering the socio-economic background of children and a need for longitudinal studies.

Indonesia is an archipelago with diverse ethnicities, races, languages, cultures, beliefs, and customs. As Indonesians, with these differences, they should respect each other, or what is commonly known as tolerance. However, in the 21st century, tolerance between people in Indonesia is starting to fade. This is due to the development of the times accompanied by technology development, which causes globalization to enter quickly. The culture of tolerance typical of Indonesian society is starting to fade due to the influence of globalization. Based on these problems, this study aims to determine what causes the decline intolerance of Indonesian society in the 21st century and answer what solutions can be given to prevent the decline intolerance of Indonesian society in the 21st century. The research method used is descriptive-qualitative through literature review by analyzing data following the topic to be discussed. The data used are from 20 journal articles with a span of 2019-2021. The results of this study are in the form of a decline in intolerance that the Indonesian people own due to technological advances in the form of adverse use of social media. However, with the existence of moral education and the role of teachers and the government to overcome the decline intolerance, it is hoped that the Indonesian people will understand the meaning and importance of tolerance. This study also has limitations, namely only on the causes of the fading of tolerance in Indonesian society.

The exponential increase in the use of the Internet and social media over the last two decades has changed human interaction. This has led to many positive outcomes, but at the same time it has brought risks and harms. While the volume of harmful content online, such as hate speech, is not manageable by humans, interest in the academic community to investigate automated means for hate speech detection has increased. In this study, we analyse six publicly available datasets by combining them into a single homogeneous dataset and classify them into three classes, abusive, hateful or neither. We create a baseline model and we improve model performance scores using various optimisation techniques. After attaining a competitive performance score, we create a tool which identifies and scores a page with effective metric in near-real time and uses the same as feedback to re-train our model. We prove the competitive performance of our multilingual model on two langauges, English and Hindi, leading to comparable or superior performance to most monolingual models.

Malassezia is lipid-dependent commensal yeast of the human skin. The different culture media and skin sampling methods used to grow these fastidious yeasts are a source of heterogeneity in culture-based epidemiological study results. This study aimed to compare the performances of three methods of skin sampling, and two culture media for the detection of Malassezia yeasts by culture from the human skin. Three skin sampling methods, namely sterile gauze, dry swab and TranswabTM with transport medium, were applied on 10 healthy volunteers. Each sample was further inoculated onto either the novel FastFung medium or the reference Dixon agar for the detection of Malassezia spp. by culture. At least one colony of Malassezia spp. grew on 93/300 (31%) of the cultures, corresponding to 150 samplings. The positive culture rate was 67%, 18%, and 15% (P &lt; 10-3), for samples collected with sterile gauze, TranswabTM, and dry swab, respectively. The positive culture rate was 62% and 38% (P &lt; 0.003) by using the FastFung and the Dixon media, respectively. Our results showed that sterile gauze rubbing skin sampling followed by inoculation on FastFung medium should be implemented in the routine clinical laboratory procedure for Malassezia spp. cultivation.

State-of-the-art dielectrophoretic (DEP) separation techniques provide unique properties to separate particles from a liquid or particles with different properties such as material, morphology or size from each other. However, such separators do not operate at throughput that is sufficient for a vast fraction of separation tasks. The reason for this limitation is that, in order to move particles by dielectrophoresis, high electric field gradients to drive the separation are required. Conventionally, those gradients are generated by electrode microstructures that limit the maximum channel size. Here, we investigate DEP filtration, a technique that uses open porous microstructures instead of microfluidic devices to easily increase the filter cross section and therefore also the processable throughput by several orders of magnitude. Previously, we already separated baker’s yeast by DEP filtration in open porous ceramic structures. Now, we give a more elaborate experimental study about DEP filtration in these open porous structures and separate model particles, that are an order of magnitude smaller (500 nm, polystyrene), from aqueous suspensions. Almost 100% separation at flow rates of up to 9 mL min^-1 was achieved while the majority of the trapped particles could be recovered. We show how particle separation depends on key parameters (voltage, throughput, filter structure size). Further, we work towards selective particle separation and show that particle separation is very dependent on the particle polarizability: This creates the possibility to adjust selectivity by changing the electrical conductivity of the suspension around that of the particle. This study highlights the unique qualities of dielectrophoretic filtration enabling switchable, selective, and scalable particle separation to solve existing problems such as cell separation or precious metal recovery.

Background and objectives: The fact that the results of troponin and Nt-proBNP interfere from biotin caused some commercial firms to update their measurement methods. In particular, the clinical incompatibility of cardiac test results may affect the risk of morbidity and mortality. The aim of this study is to investigate the interference effects of 7 different contrast agents on cardiac markers (Troponin-I, Nt-proBNP, Mass CK-MB, CK, AST, LDH) and coagulation tests (PT, APTT). Materials and Methods: Seven different contrast medias were added into control materials by using interference protocol. Concentration of PT, APTT, CK, AST, LDH, Mass CK-MB, Troponin-I, Nt-proBNP were measured by Sysmex CS-2100, Abbott c16000, Siemens Centaur XP and AFİAS-6 analyzer. The amount of deviations from target values were calculated. Results: 7 different contrast medias caused negative interference in troponin levels between 57.43% and 62.87%. It was found that different contrast medias produced false negativity in the Nt-proBNP test ranging from 6.11% to 96.01%. Enzymes and coagulation tests have been less affected. Conclusions: Different contrast medias may cause false negative cTnI and Nt-proBNP. Therefore, the contrast medias which causes the least interference should be preferred. The results of samples taken in the first hour of contrast imaging should be interpreted with care.

In order to clarify some more concepts, we start by classifying some forms of populism and visualize them as precursors of totalitarianism. It goes without saying that media control or at least media domination (especially in this recent age of digitalization) becomes important within this context, because the Turing galaxy follows essentially the development of the Gutenberg galaxy, but at the same time, quite different from the latter, it multiplies, enhances, and accelerates anonymous data pressure that alters the quality of the ongoing discourse. This is what we would like to discuss here in more detail by also asking for a possibly anthropological principle that underlies these developments.

During summer 2016 in the District of Palermo, Italy, the rapid succession of four cases of invasive meningococcal disease among young adults, with one death, have had an extraordinary emphasis by Local and National mass media. The resultant “epidemic of panic” among general population overloaded vaccination Units of the Palermo District during following months. Strategies implemented by Sicilian and Local Public Health Authorities to counteract “meningitis fear” were: a) extension of active and free of charge anti-meningococcal tetravalent vaccination from age class 12–18 to 12–30 years old; b) implementation of vaccination units usual opening hours and rooms tailored for vaccine administration; c) development of informative institutional tools and timely communications throughout local mass media to reassure general population. In 2016, was observed an increase of anti-meningococcal coverage in Palermo District (+18% for 16th y.o. and + 14% for 18th y.o. cohorts) and at Regional Level (+11.2% and +13.5% respectively). Concurrent catch-up of other recommended vaccination for age (diphtheria-tetanus-pertussis-poliomyelitis and papillomavirus), resulted in further increase of doses administered. The fear for meningitis, managed by Sicilian Public Health Authorities, had positive reverberations in terms of prevention. In particular, informative strategies adopted sensibly contributed to get Sicilian young adults closer to vaccination issues.

We analyze the thermal convection thresholds and linear characteristics of the primary and secondary instabilities for viscoelastic fluids saturating a porous horizontal layer heated from below by a constant flux. Galerkin method is used to solve the eigenvalue problem by taking into account the elasticity of the fluid, the ratio between the viscosity of the solvent and the total viscosity of the fluid and the lateral confinement of the medium. For the primary instability, we found out that depending on the rheological parameters, two types of convective structures may appear when the basic conductive solution loses its stability: stationary long wavelength instability as for Newtonian fluids and oscillatory convection. The effect of the lateral confinement of the porous medium by adiabatic walls is to stabilize the oblique and longitudinal rolls and therefore selects transverse rolls at the onset of convection. In the range of the rheological parameters where stationary long wave instability develops first, we use a parallel flow approximation to determine analytically the velocity and temperature fields associated to the monocellular convective flow. The linear stability analysis of the monocellular flow is performed, and the critical conditions above which the flow becomes unstable are determined. The combined influence of the viscoelastic parameters and the lateral confinement on the characteristics of the secondary instability is quantified. The major new findings concerning the secondary instabilities may be summarized as follows: (i) For concentrated viscoelastic fluids, computations showed that the most amplified mode of convection corresponds to oscillatory transverse rolls which appears via a Hopf bifurcation. This pattern selection is independent of both the fluid elasticity and the lateral confinement of the porous medium; (ii) For diluted viscoelastic fluids, the preferred mode of convection is found to be oscillatory transverse rolls for a very laterally confined medium. Otherwise stationary or oscillatory longitudinal rolls may develop depending on the fluid elasticity. Results also showed the destabilizing effect of the relaxation fluid elasticity and the stabilizing effect of the viscosity ratio for the onset of both primary and secondary instabilities.

This study investigates the factors influencing consumers' intentions to purchase overseas travel packages via social media in Thailand, with a focus on consumer trust and perceived risks. A mixed-methods approach was employed, combining qualitative and quantitative research techniques. In the qualitative phase, the Fuzzy Set Delphi Method was applied to gather expert consensus from 19 participants. For the quantitative phase, a survey was conducted among 600 individuals who had experience purchasing overseas travel packages on social media in Thailand. First-order and second-order confirmatory factor analyses were used to examine the relationships between eight identified factors: social media influencer, e-WOM, trust, perceived risk, brand image, rating review, personal attitude, and destination image. The results indicate that trust and perceived risk are the most significant factors affecting purchase intention. Trust plays a crucial role in customers' decision-making processes, while perceived risk influences their tendency to avoid purchasing packages if the risk is perceived as high. The insights gained from this study contribute to the understanding of factors influencing purchase intentions for overseas travel packages through social media in Thailand, providing valuable information for travel agencies to develop effective marketing strategies.