Anyanwu, C.; Imiti, A.L.; Anyanwu, C.J. Traditional News Media as Agents of Authenticity: Nigerian Audiences Weathering the Onslaught of New Media Streaming. Journal. Media2024, 5, 456-466.
Anyanwu, C.; Imiti, A.L.; Anyanwu, C.J. Traditional News Media as Agents of Authenticity: Nigerian Audiences Weathering the Onslaught of New Media Streaming. Journal. Media 2024, 5, 456-466.
Anyanwu, C.; Imiti, A.L.; Anyanwu, C.J. Traditional News Media as Agents of Authenticity: Nigerian Audiences Weathering the Onslaught of New Media Streaming. Journal. Media2024, 5, 456-466.
Anyanwu, C.; Imiti, A.L.; Anyanwu, C.J. Traditional News Media as Agents of Authenticity: Nigerian Audiences Weathering the Onslaught of New Media Streaming. Journal. Media 2024, 5, 456-466.
Abstract
The Nigerian media have traversed through all manners of leadership— military, democratic—finally settling into democratic governance. Experience from previous regimes exposed them to the vagaries of power and how to cope with them. The coming of the internet with its social media handles threw the journalists of these media into confusion as the citizens have taken the reigns of news/information peddling from under them, turning them into agents of confirmation and authenticity of information. The objective is to interrogate how online media/information/news streaming has taken the audience away from the traditional media by being on the ‘spot’ at all hours with their avalanche of “Breaking News.” Deploying survey method (opinion poll, OPL), and relying on purposive sampling technique, the authors purposively selected WhatsApp Group Platforms (WGP), as the most suitable of the new/social media with access to all manners of news sources. Findings reveal that audiences currently resort to the traditional media to confirm the authenticity of news and information carried online in a sort-of-when-in-doubt-watch-the television; listen to radio or read the newspaper/magazine. It concludes that online news streaming has become the coveted bride of present day information and news seekers albeit a most unreliable one at that.
Keywords
Traditional news media; Online Media/News streaming; Nigeria; Internet; Social media, Journalism
Subject
Arts and Humanities, Film, Radio and Television
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
