Version 1
: Received: 24 November 2023 / Approved: 24 November 2023 / Online: 24 November 2023 (13:58:05 CET)
How to cite:
Yu, J.; Kim, S. Verification of the Influence of Media and SNS Use on Behavioral Intention and Psychological Satisfaction: A Korean Public Dataset Analysis. Preprints2023, 2023111608. https://doi.org/10.20944/preprints202311.1608.v1
Yu, J.; Kim, S. Verification of the Influence of Media and SNS Use on Behavioral Intention and Psychological Satisfaction: A Korean Public Dataset Analysis. Preprints 2023, 2023111608. https://doi.org/10.20944/preprints202311.1608.v1
Yu, J.; Kim, S. Verification of the Influence of Media and SNS Use on Behavioral Intention and Psychological Satisfaction: A Korean Public Dataset Analysis. Preprints2023, 2023111608. https://doi.org/10.20944/preprints202311.1608.v1
APA Style
Yu, J., & Kim, S. (2023). Verification of the Influence of Media and SNS Use on Behavioral Intention and Psychological Satisfaction: A Korean Public Dataset Analysis. Preprints. https://doi.org/10.20944/preprints202311.1608.v1
Chicago/Turabian Style
Yu, J. and Sukkyu Kim. 2023 "Verification of the Influence of Media and SNS Use on Behavioral Intention and Psychological Satisfaction: A Korean Public Dataset Analysis" Preprints. https://doi.org/10.20944/preprints202311.1608.v1
Abstract
This study examined the effect of the media usage environment, particularly TV and SNS devices, on advertisement acceptance, lifestyle, and psychological satisfaction. Hypothesis pathways and comparative structural mediating effects were analyzed. Media and Consumer Research public data were used for empirical analysis. A total of 6,640 people who participated in sports activities were included in the study. The results demonstrated that TV and SNS device usage environments had similar effects on advertisement acceptance. While TV did not influence the pursuit of personal life, SNS device use environments affected the pursuit of personal life. SNS device use environments had a greater effect on individual psychological satisfaction than TV. Adoption had a mediating effect on the influence of media usage environments on the pursuit of personal life. The pursuit of a personal life had a significant mediating effect on the influence of media use environments on psychological stability. This study revealed no differences in the effects of new and traditional media on advertisement acceptance, while new media had a greater influence on lifestyle and psychological satisfaction.
Keywords
social network; media usage; behavioral intention; advertisement acceptance; life value; psychological satisfaction; public data policy; media psychology
Subject
Social Sciences, Media studies
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
