ARTICLE
|
doi:10.20944/preprints202305.0399.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Online Cause-related Advertising; Consumer-Brand Relationship; Brand Attachment; Brand Affinity; Ethical Consumption Propensity
Online: 6 May 2023 (09:00:55 CEST)
REVIEW
|
doi:10.20944/preprints202405.1109.v1
Subject:
Arts And Humanities,
Art
Keywords:
Brand visual identity; visual identity elements; consumer perception; consumer attitude
Online: 16 May 2024 (13:00:07 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1124.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supply chain transparency; brand image; consumer trust; marketing; sustainability; communication strategies; consumer behavior
Online: 17 June 2024 (08:06:02 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1502.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Ethical supply chain practices; Brand equity; Consumer perceptions; Transparency, Authenticity
Online: 24 June 2024 (05:17:34 CEST)
ARTICLE
|
doi:10.20944/preprints202408.0364.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Virtual Reality; Marketing; Consumer Perceptions; Immersive Technology; Engagement; Personalization; Brand Perception
Online: 6 August 2024 (11:47:39 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1738.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supply chain transparency; consumer perceptions; brand trust; purchase decisions; corporate responsibility
Online: 25 June 2024 (09:30:02 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1515.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supply chain disruptions; brand loyalty; consumer behavior; trust; reputation; crisis management
Online: 21 June 2024 (11:24:17 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1074.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Ethical supply chains; brand loyalty; consumer perceptions; sustainability; transparency; social responsibility
Online: 17 June 2024 (08:02:35 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1519.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supply chain responsiveness; brand loyalty; consumer perceptions; apparel industry; sustainability; technology; supply chain disruptions
Online: 21 June 2024 (11:30:55 CEST)
ARTICLE
|
doi:10.20944/preprints201809.0320.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
consumer-based brand equity, social media, cultural institutions, factor analysis, CBBE, 3C Sustainable System
Online: 17 September 2018 (15:07:33 CEST)
ARTICLE
|
doi:10.20944/preprints202401.1650.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
brand awareness; word of mouth; social networks; e-commerce; fast food
Online: 23 January 2024 (07:48:25 CET)
ARTICLE
|
doi:10.20944/preprints202307.0125.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Corporate Social Responsibility; Brand Credibility; Brand Equity; Brand Image; Banks
Online: 4 July 2023 (03:41:01 CEST)
ARTICLE
|
doi:10.20944/preprints202001.0384.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Mixed reality; Interactivity; Vividness; Brand loyalty; Brand awareness; Brand association
Online: 31 January 2020 (11:35:28 CET)
ARTICLE
|
doi:10.20944/preprints202406.1546.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supply chain disruption management; brand resilience; consumer perception; risk assessment; contingency planning; transparency; collaboration; stakeholder confidence
Online: 22 June 2024 (09:08:09 CEST)
ARTICLE
|
doi:10.20944/preprints202407.1044.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supplier relationship management; sustainability; e-commerce; supply chain; technology; consumer preferences; regulatory frameworks
Online: 12 July 2024 (11:09:26 CEST)
ARTICLE
|
doi:10.20944/preprints202406.0174.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand Equity; Brand Strength; brand stature; fashion design; social media; digital marketing
Online: 4 June 2024 (12:55:14 CEST)
ARTICLE
|
doi:10.20944/preprints202307.0179.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Green brand; green innovation; green brand innovativeness; green perceived value; green brand loyalty; green knowledge
Online: 4 July 2023 (09:54:55 CEST)
ARTICLE
|
doi:10.20944/preprints202205.0067.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Wavelets; Multi scale; Mathematical models; Brand sales.; Brand prices
Online: 6 May 2022 (09:11:54 CEST)
ARTICLE
|
doi:10.20944/preprints202401.0479.v1
Subject:
Social Sciences,
Tourism, Leisure, Sport And Hospitality
Keywords:
Brand lovemark; CSR practices; Green brand loyalty; Willingness to pay; Coffeeshop; Gender differences
Online: 5 January 2024 (12:15:51 CET)
ARTICLE
|
doi:10.20944/preprints202307.1345.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
quality of experience; brand trust; brand attachment; user retention intention; case study; fsQCA
Online: 20 July 2023 (02:36:47 CEST)
ARTICLE
|
doi:10.20944/preprints202403.1138.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Social media marketing activities; green values; environmental concerns; brand image; brand involvement; repurchase intention
Online: 19 March 2024 (14:32:31 CET)
ARTICLE
|
doi:10.20944/preprints202308.1290.v1
Subject:
Biology And Life Sciences,
Food Science And Technology
Keywords:
expiration date; best before; consumer understanding; consumer behavior; consumer perception of health risk; expired food
Online: 18 August 2023 (09:55:02 CEST)
ARTICLE
|
doi:10.20944/preprints202407.1080.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supplier Relationship Management; e-commerce; brand reputation; trust; digital technologies; emotional intelligence; operational challenges
Online: 15 July 2024 (19:43:22 CEST)
ARTICLE
|
doi:10.20944/preprints202305.0572.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Exhibitions; Brand Value; Evaluation; AHP Model
Online: 9 May 2023 (05:13:13 CEST)
ARTICLE
|
doi:10.20944/preprints202406.0402.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand Visibility; Startup Enterprises; E-marketing Capabilities
Online: 6 June 2024 (12:34:49 CEST)
ARTICLE
|
doi:10.20944/preprints202401.0740.v2
Subject:
Business, Economics And Management,
Marketing
Keywords:
brand love; emotions; perceived service quality; automobiles
Online: 12 February 2024 (11:33:35 CET)
REVIEW
|
doi:10.20944/preprints202212.0501.v1
Online: 27 December 2022 (01:56:44 CET)
ARTICLE
|
doi:10.20944/preprints202107.0241.v1
Subject:
Business, Economics And Management,
Accounting And Taxation
Keywords:
circular economy; environment; consumer
Online: 12 July 2021 (11:14:35 CEST)
ARTICLE
|
doi:10.20944/preprints202307.0661.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Corporate Governance; Brand Equity; Profitability; Listed Tourism Companies
Online: 11 July 2023 (07:52:46 CEST)
ARTICLE
|
doi:10.20944/preprints202007.0542.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
famous people; personal brand; Internet users; social media
Online: 23 July 2020 (08:29:28 CEST)
ARTICLE
|
doi:10.20944/preprints201607.0016.v1
Subject:
Business, Economics And Management,
Finance
Keywords:
initial public offering; underpricing; private equity; brand value
Online: 9 July 2016 (11:02:46 CEST)
ARTICLE
|
doi:10.20944/preprints202306.0378.v1
Subject:
Biology And Life Sciences,
Neuroscience And Neurology
Keywords:
Electrodermal activity; Photoplethysmography; Consumer wearables
Online: 6 June 2023 (04:27:30 CEST)
ARTICLE
|
doi:10.20944/preprints202207.0185.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
choice; decision making; consumer behavior
Online: 12 July 2022 (09:30:20 CEST)
REVIEW
|
doi:10.20944/preprints202203.0326.v1
Subject:
Social Sciences,
Cognitive Science
Keywords:
consumer acceptance; functional foods; knowledge
Online: 24 March 2022 (07:55:47 CET)
ARTICLE
|
doi:10.20944/preprints202101.0153.v2
Online: 13 January 2021 (11:06:00 CET)
ARTICLE
|
doi:10.20944/preprints202407.0617.v1
Subject:
Social Sciences,
Psychology
Keywords:
social media; milk quality; farmer; consumer; processors; sentiment analysis; content analysis; consumer psychology
Online: 9 July 2024 (03:47:04 CEST)
ARTICLE
|
doi:10.20944/preprints202308.2074.v1
Subject:
Engineering,
Automotive Engineering
Keywords:
hybrid - electric vehicle; emerging technology; sustainable mobility and transportation; consumer perception; consumer purchase intention
Online: 30 August 2023 (10:30:01 CEST)
ARTICLE
|
doi:10.20944/preprints202409.1074.v1
Subject:
Arts And Humanities,
Humanities
Keywords:
human brand; digital identity; Generation Z; netnography; social media
Online: 13 September 2024 (10:37:31 CEST)
ARTICLE
|
doi:10.20944/preprints202408.1791.v1
Subject:
Arts And Humanities,
Humanities
Keywords:
Organizational Citizenship Behavior; Employees’ Behavior; Employees Brand Knowledge; Hotels
Online: 26 August 2024 (06:54:32 CEST)
ARTICLE
|
doi:10.20944/preprints202104.0127.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand Personality; Corporate Social Responsibility; CSR Management; Branding; Sustainability
Online: 5 April 2021 (12:33:00 CEST)
ARTICLE
|
doi:10.20944/preprints202008.0255.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
customers' brand loyalty; bank; loyalty status; determinants of loyalty
Online: 11 August 2020 (07:46:56 CEST)
ARTICLE
|
doi:10.20944/preprints202310.0011.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Text mining; Cultured meat; Artificial meat; media framing; attitude; social acceptability; Consumer acceptance; consumer behavior
Online: 1 October 2023 (09:45:46 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1418.v1
Subject:
Biology And Life Sciences,
Other
Keywords:
parasites; anisakiasis; fish consumption; consumer knowledge
Online: 20 June 2024 (14:40:50 CEST)
ARTICLE
|
doi:10.20944/preprints202312.0481.v1
Subject:
Biology And Life Sciences,
Food Science And Technology
Keywords:
consumer acceptance; margarine; texture; projective map
Online: 7 December 2023 (08:25:27 CET)
ARTICLE
|
doi:10.20944/preprints202305.2221.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
consumer behavior; influential factors; buying habits
Online: 31 May 2023 (10:27:49 CEST)
REVIEW
|
doi:10.20944/preprints202112.0517.v1
Subject:
Social Sciences,
Behavior Sciences
Keywords:
functional foods; consumer acceptance; scoping review
Online: 31 December 2021 (11:59:35 CET)
ARTICLE
|
doi:10.20944/preprints202104.0355.v1
Subject:
Business, Economics And Management,
Accounting And Taxation
Keywords:
consumer behavior,; celebrity endorsement, Romanian market
Online: 13 April 2021 (13:09:22 CEST)
ARTICLE
|
doi:10.20944/preprints202107.0157.v1
Subject:
Business, Economics And Management,
Accounting And Taxation
Keywords:
Financial Literacy; Financial Behaviour; Consumer Behavior; Sustainable Consumer Behavior; Social Media; Natural Language Processing; Social Network
Online: 6 July 2021 (13:42:31 CEST)
ARTICLE
|
doi:10.20944/preprints201807.0305.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
sustainable happiness; ideal self; ideal social self; brand identification; positive
Online: 17 July 2018 (10:39:58 CEST)
ARTICLE
|
doi:10.20944/preprints202409.1251.v1
Subject:
Public Health And Healthcare,
Public Health And Health Services
Keywords:
Cheese fatty acids, polyphenols, sustainability, consumer health
Online: 16 September 2024 (15:30:37 CEST)
ARTICLE
|
doi:10.20944/preprints202406.0611.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
agricultural organic products; marketing mix; consumer behavior
Online: 11 June 2024 (08:15:42 CEST)
ARTICLE
|
doi:10.20944/preprints202312.1384.v2
Subject:
Business, Economics And Management,
Marketing
Keywords:
ELM; Consumer behavior; digital marketing; digital consumption
Online: 19 December 2023 (08:34:20 CET)
ARTICLE
|
doi:10.20944/preprints202306.0373.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
agricultural products; bundle pricing; consumer organic preference
Online: 6 June 2023 (03:58:56 CEST)
ARTICLE
|
doi:10.20944/preprints202202.0217.v1
Subject:
Business, Economics And Management,
Economics
Keywords:
Cirrcular economy; freeshops; sharing economy; consumer behaviour
Online: 17 February 2022 (15:08:21 CET)
ARTICLE
|
doi:10.20944/preprints201901.0254.v2
Subject:
Social Sciences,
Behavior Sciences
Keywords:
consumer confidence report; communication; water quality report
Online: 17 April 2019 (10:53:57 CEST)
ARTICLE
|
doi:10.20944/preprints201809.0111.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
consumer preferences; coffee market; coffee; research results
Online: 6 September 2018 (05:59:23 CEST)
ARTICLE
|
doi:10.20944/preprints201801.0043.v1
Subject:
Social Sciences,
Cognitive Science
Keywords:
traditional; local; consumer behavior; principal component analysis
Online: 8 January 2018 (04:17:29 CET)
ARTICLE
|
doi:10.20944/preprints202406.1459.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Brand communication; Supply chain management; Value co-creation; B2B markets; Sustainability
Online: 20 June 2024 (15:39:23 CEST)
ARTICLE
|
doi:10.20944/preprints202405.0772.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Customer Brand Trust; Product Quality; Customer Service; Quantative Method; Qualitative Method
Online: 13 May 2024 (12:30:09 CEST)
ARTICLE
|
doi:10.20944/preprints202209.0470.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand rank; content marketing; predictive model; open data policy; e-commerce
Online: 30 September 2022 (02:02:05 CEST)
ARTICLE
|
doi:10.20944/preprints202310.0851.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Covert Marketing, Overt Marketing, Guerrilla Marketing, Brand Evangelism, Ecological Consciousness, Food Industry.
Online: 13 October 2023 (07:55:20 CEST)
ARTICLE
|
doi:10.20944/preprints202211.0208.v1
Subject:
Computer Science And Mathematics,
Analysis
Keywords:
social media; marketing; user engagement; brand analysis; long-running live event; fashion
Online: 11 November 2022 (02:08:43 CET)
ARTICLE
|
doi:10.20944/preprints202405.1811.v1
Subject:
Social Sciences,
Decision Sciences
Keywords:
dual channel; capital constraint; risk aversion; consumer preference
Online: 28 May 2024 (07:22:14 CEST)
ARTICLE
|
doi:10.20944/preprints202405.0636.v1
Subject:
Environmental And Earth Sciences,
Waste Management And Disposal
Keywords:
textiles, recycling, LCA, consumer participation, participatory product development
Online: 10 May 2024 (10:40:51 CEST)
REVIEW
|
doi:10.20944/preprints202312.0510.v3
Subject:
Business, Economics And Management,
Marketing
Keywords:
consumer behavior; retail; VOSviewer; bibliometrics; research community
Online: 29 April 2024 (10:04:08 CEST)
ARTICLE
|
doi:10.20944/preprints202209.0085.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Consumer Behavior; Online Food Ordering Systems; Behavior Intention
Online: 6 September 2022 (10:03:48 CEST)
REVIEW
|
doi:10.20944/preprints202206.0378.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
fuzzy; marketing; fuzzy marketing; marketing strategy; consumer behaviour
Online: 28 June 2022 (05:37:33 CEST)
ARTICLE
|
doi:10.20944/preprints202103.0567.v1
Subject:
Biology And Life Sciences,
Anatomy And Physiology
Keywords:
cassava; pasting properties; acceptability; consumer preference; selection metrics.
Online: 23 March 2021 (12:43:19 CET)
ARTICLE
|
doi:10.20944/preprints202012.0325.v1
Subject:
Business, Economics And Management,
Accounting And Taxation
Keywords:
meat substitute; meathybrid; consumer preference, plant-based proteins
Online: 14 December 2020 (11:44:14 CET)
ARTICLE
|
doi:10.20944/preprints202012.0241.v1
Subject:
Social Sciences,
Psychology
Keywords:
meat substitute; meathybrid; consumer preference, plant-based proteins
Online: 10 December 2020 (09:22:00 CET)
ARTICLE
|
doi:10.20944/preprints202011.0677.v1
Subject:
Biology And Life Sciences,
Food Science And Technology
Keywords:
meat substitute; meathybrid; consumer preference; plant-based proteins
Online: 26 November 2020 (23:08:59 CET)
REVIEW
|
doi:10.20944/preprints202007.0313.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
eWOM; Online Reviews; Online consumer behavior; Management; Tourism
Online: 14 July 2020 (13:45:38 CEST)
ARTICLE
|
doi:10.20944/preprints202007.0098.v1
Subject:
Engineering,
Energy And Fuel Technology
Keywords:
heat sector; bioenergy; optimization; consumer choice; investment behavior
Online: 6 July 2020 (09:01:38 CEST)
ARTICLE
|
doi:10.20944/preprints201809.0107.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
cultural institutions; cultural services; consumer behaviour; research results
Online: 6 September 2018 (03:38:43 CEST)
ARTICLE
|
doi:10.20944/preprints201806.0399.v1
Subject:
Business, Economics And Management,
Economics
Keywords:
consumer perception; environment; health; income level; organic farming
Online: 25 June 2018 (16:40:48 CEST)
ARTICLE
|
doi:10.20944/preprints202408.2066.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
sustainable consumption behavior; an extended theory of planned behavior; consumer’ s sustainable purchasing intention; environmentally sustainable apparel products; Ethiopian consumer
Online: 28 August 2024 (12:55:05 CEST)
ARTICLE
|
doi:10.20944/preprints202409.0036.v1
Subject:
Computer Science And Mathematics,
Computer Science
Keywords:
Mobile phone sales forecasting; Brand exposure; Long short-term memory networks; Attention mechanism
Online: 2 September 2024 (08:44:02 CEST)
ARTICLE
|
doi:10.20944/preprints202407.0550.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Digital Marketing; Brand Awareness; FMCG Sector; Marketing Effectiveness; Social Media; Content Marketing; SEO
Online: 9 July 2024 (08:19:26 CEST)
ARTICLE
|
doi:10.20944/preprints202409.0262.v1
Subject:
Biology And Life Sciences,
Food Science And Technology
Keywords:
emotion lexicon; self-report questionnaires; food; consumer studies; measurement
Online: 5 September 2024 (06:15:13 CEST)
ARTICLE
|
doi:10.20944/preprints202404.0712.v1
Subject:
Social Sciences,
Behavior Sciences
Keywords:
consumer behaviour; environment; ethical-animal-welfare; Health and vegetarianism
Online: 10 April 2024 (11:00:35 CEST)
ARTICLE
|
doi:10.20944/preprints202402.0966.v1
Subject:
Biology And Life Sciences,
Agricultural Science And Agronomy
Keywords:
Consumer-preferred traits; cowpea, genetic variability; interrelationships; quality traits
Online: 19 February 2024 (03:32:06 CET)
ARTICLE
|
doi:10.20944/preprints202303.0233.v1
Subject:
Computer Science And Mathematics,
Information Systems
Keywords:
NFC; non-cash; mobile payment; mobile marketing; mobile consumer
Online: 13 March 2023 (13:57:01 CET)
ARTICLE
|
doi:10.20944/preprints202208.0286.v1
Subject:
Social Sciences,
Other
Keywords:
Assistive Technology; Accessible Technology; Consumer Technologies; Provision, Policy; Funding
Online: 16 August 2022 (09:57:38 CEST)
ARTICLE
|
doi:10.20944/preprints202207.0076.v1
Subject:
Environmental And Earth Sciences,
Water Science And Technology
Keywords:
water consumption; drinking water; consumer preference; water usage purposes
Online: 5 July 2022 (13:45:20 CEST)
ARTICLE
|
doi:10.20944/preprints202105.0266.v1
Subject:
Social Sciences,
Anthropology
Keywords:
design thinking; innovation; creativity; experience; empathy; thinking; consumer; health
Online: 12 May 2021 (11:14:19 CEST)
REVIEW
|
doi:10.20944/preprints202311.0541.v1
Subject:
Chemistry And Materials Science,
Food Chemistry
Keywords:
Brand; Coconut cream; Coconut sap; Coconut yoghurt; Coconut water; Durability; Packaging; Sustainability; Value addition.
Online: 8 November 2023 (10:18:46 CET)
ARTICLE
|
doi:10.20944/preprints202409.0969.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
On-demand social media; Consumer adoption; Ephemeral content; Technology Acceptance
Online: 12 September 2024 (07:50:46 CEST)
ARTICLE
|
doi:10.20944/preprints202407.1854.v1
Subject:
Biology And Life Sciences,
Food Science And Technology
Keywords:
cluster analysis; consumer preference; craft beer; neolocalism; specialty beer; sustainability
Online: 24 July 2024 (16:16:55 CEST)
ARTICLE
|
doi:10.20944/preprints202407.1263.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Customer Emotions; Premium Cosmetics; Qualitative Study; Emotional Triggers; Consumer Analysis
Online: 17 July 2024 (04:22:48 CEST)
ARTICLE
|
doi:10.20944/preprints202407.0010.v1
Subject:
Social Sciences,
Tourism, Leisure, Sport And Hospitality
Keywords:
Celebrity endorsement; social media platforms; sustainable consumer behavior; Nigerian tourism
Online: 1 July 2024 (08:11:38 CEST)
ARTICLE
|
doi:10.20944/preprints202403.1243.v1
Subject:
Business, Economics And Management,
Economics
Keywords:
farmed salmon; consumer behavior; environmental sustainability; economic considerations; indigenous rights
Online: 20 March 2024 (17:20:31 CET)
ARTICLE
|
doi:10.20944/preprints202311.0912.v1
Subject:
Business, Economics And Management,
Econometrics And Statistics
Keywords:
conjoint analysis; inner territories; willingness to pay; consumer behaviour; Sardinia
Online: 14 November 2023 (11:40:43 CET)
ARTICLE
|
doi:10.20944/preprints202308.0261.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Conusmer behavior; COVID-19 pandemic; consumer habits; Analytic Hierarchy Process
Online: 3 August 2023 (10:30:17 CEST)
ARTICLE
|
doi:10.20944/preprints202307.0069.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Consumer behaviour; Customer Perception; questionnaire survey; Car segment; Automotive Industry
Online: 4 July 2023 (03:08:39 CEST)
ARTICLE
|
doi:10.20944/preprints202208.0148.v1
Subject:
Social Sciences,
Behavior Sciences
Keywords:
Chinese smartphone brands; Decision trees; e-stores subscribers; consumer learning
Online: 8 August 2022 (10:24:54 CEST)
ARTICLE
|
doi:10.20944/preprints202204.0246.v1
Subject:
Social Sciences,
Psychology
Keywords:
meat attachment; food neophobia; consumer preference; preference for organic foods
Online: 27 April 2022 (03:45:28 CEST)
ARTICLE
|
doi:10.20944/preprints202202.0023.v1
Subject:
Business, Economics And Management,
Economics
Keywords:
consumer behavior; Google Trends; wind energy; public interest; environmental marketing.
Online: 1 February 2022 (21:39:15 CET)
ARTICLE
|
doi:10.20944/preprints202105.0718.v1
Subject:
Business, Economics And Management,
Accounting And Taxation
Keywords:
marketplace platform; consumer interest; ease of use; security; online shopping
Online: 31 May 2021 (09:09:38 CEST)
ARTICLE
|
doi:10.20944/preprints202408.0332.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
social media marketing; brand loyalty; personalization; content quality; influencer marketing; community management; social media advertising
Online: 7 August 2024 (12:54:17 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1761.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Supply chain partnerships; brand value; collaborative marketing; strategic alliances; co-marketing; joint ventures; supplier integration
Online: 25 June 2024 (23:59:02 CEST)