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Adaption of the Meat Attachment Scale (MEAS) to Germany - Interplay with Food Neophobia, Preference for Organic Foods, Social Trust and Trust in Food Technology Innovations
Kühn, D.; Profeta, A.; Krikser, T.; Heinz, V. Adaption of the Meat Attachment Scale (MEAS) to Germany: Interplay with Food Neophobia, Preference for Organic Foods, Social Trust and Trust in Food Technology Innovations. Agricultural and Food Economics 2023, 11, doi:10.1186/s40100-023-00278-3.
Kühn, D.; Profeta, A.; Krikser, T.; Heinz, V. Adaption of the Meat Attachment Scale (MEAS) to Germany: Interplay with Food Neophobia, Preference for Organic Foods, Social Trust and Trust in Food Technology Innovations. Agricultural and Food Economics 2023, 11, doi:10.1186/s40100-023-00278-3.
Kühn, D.; Profeta, A.; Krikser, T.; Heinz, V. Adaption of the Meat Attachment Scale (MEAS) to Germany: Interplay with Food Neophobia, Preference for Organic Foods, Social Trust and Trust in Food Technology Innovations. Agricultural and Food Economics 2023, 11, doi:10.1186/s40100-023-00278-3.
Kühn, D.; Profeta, A.; Krikser, T.; Heinz, V. Adaption of the Meat Attachment Scale (MEAS) to Germany: Interplay with Food Neophobia, Preference for Organic Foods, Social Trust and Trust in Food Technology Innovations. Agricultural and Food Economics 2023, 11, doi:10.1186/s40100-023-00278-3.
Abstract
Meat-based diets are still the norm and vegans and vegetarians represent only a small minority of the population. A transition respectively behavioural change towards a diet with less meat can only occur with the adoption of a positive attitude towards dietary changes based on reasons and motivations. The main aim of this study is to validate the so-called meat attachment scale (MEAS) for Germany in order to analyse if this construct is a barrier towards a diet with less meat in this country. The findings show that the MEAS can be applied in Germany and a similar structure as reported for Spain and other countries could be found. Furthermore, a correlation analysis demonstrated that food neophobia and MEAS are not correlated with each other. That is, that meat attachment represents an independent and single predictor for trust in food (processing) technologies as e.g. plant-based proteins or cultured meat.
Keywords
meat attachment; food neophobia; consumer preference; preference for organic foods
Subject
Social Sciences, Psychology
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
