Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

Discrete-Choice-Analysis of Consumer Preferences for Meathybrids - Findings From Germany and Belgium

Version 1 : Received: 9 December 2020 / Approved: 10 December 2020 / Online: 10 December 2020 (09:22:00 CET)

A peer-reviewed article of this Preprint also exists.

Profeta, A.; Baune, M.-C.; Smetana, S.; Broucke, K.; Royen, G.V.; Weiss, J.; Heinz, V.; Terjung, N. Discrete Choice Analysis of Consumer Preferences for Meathybrids—Findings from Germany and Belgium. Foods 2021, 10, 71. Profeta, A.; Baune, M.-C.; Smetana, S.; Broucke, K.; Royen, G.V.; Weiss, J.; Heinz, V.; Terjung, N. Discrete Choice Analysis of Consumer Preferences for Meathybrids—Findings from Germany and Belgium. Foods 2021, 10, 71.

Abstract

High levels of meat consumption are increasingly being criticised for ethical, environmental, and social reasons. Plant-based meat substitutes have been identified as healthy sources of protein that, in comparison to meat, offer a number of social, environmental and health benefits and may play a role in reducing meat consumption. However, there has been a lack of research on the role they can play in the policy agenda and how specific meat substitute attributes can influence consumers to replace partially replace meat in their diets.

Keywords

meat substitute; meathybrid; consumer preference, plant-based proteins

Subject

Social Sciences, Psychology

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