Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

On the Advantages and Disadvantages of Choice

Version 1 : Received: 11 July 2022 / Approved: 12 July 2022 / Online: 12 July 2022 (09:30:20 CEST)

How to cite: Scaffidi Abbate, C.; Miceli, S. On the Advantages and Disadvantages of Choice. Preprints 2022, 2022070185. https://doi.org/10.20944/preprints202207.0185.v1 Scaffidi Abbate, C.; Miceli, S. On the Advantages and Disadvantages of Choice. Preprints 2022, 2022070185. https://doi.org/10.20944/preprints202207.0185.v1

Abstract

Nowadays the freedom to make choices is considered of vital importance for decision-makers. Researchers investigating the psychological effects of choice provided empirical evidence about the many advantages of choice (i.e., increased intrinsic motivation, greater perception of self-determination, better performance, and greater life satisfaction). However, more recent studies demonstrated the downsides of choice. When the decision task difficulty exceeds the natural cognitive resources of human mind, the possibility to choose becomes more a source of unhappiness and dissatisfaction than an opportunity for a greater well-being. We here discuss in a detailed fashion the main findings of research in psychology and consumer behavior showing the bright sides and the downsides of choice.

Keywords

choice; decision making; consumer behavior

Subject

Business, Economics and Management, Marketing

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