Article
Version 1
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On the Advantages and Disadvantages of Choice
Version 1
: Received: 11 July 2022 / Approved: 12 July 2022 / Online: 12 July 2022 (09:30:20 CEST)
How to cite: Scaffidi Abbate, C.; Miceli, S. On the Advantages and Disadvantages of Choice. Preprints 2022, 2022070185. https://doi.org/10.20944/preprints202207.0185.v1 Scaffidi Abbate, C.; Miceli, S. On the Advantages and Disadvantages of Choice. Preprints 2022, 2022070185. https://doi.org/10.20944/preprints202207.0185.v1
Abstract
Nowadays the freedom to make choices is considered of vital importance for decision-makers. Researchers investigating the psychological effects of choice provided empirical evidence about the many advantages of choice (i.e., increased intrinsic motivation, greater perception of self-determination, better performance, and greater life satisfaction). However, more recent studies demonstrated the downsides of choice. When the decision task difficulty exceeds the natural cognitive resources of human mind, the possibility to choose becomes more a source of unhappiness and dissatisfaction than an opportunity for a greater well-being. We here discuss in a detailed fashion the main findings of research in psychology and consumer behavior showing the bright sides and the downsides of choice.
Keywords
choice; decision making; consumer behavior
Subject
Business, Economics and Management, Marketing
Copyright: This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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