Marketing
ARTICLE
|
doi:10.20944/preprints202409.2312.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Visual Interaction Analysis; Eye Tracking; Virtual Reality; Consumer Behavior; User Experience Design
Online: 29 September 2024 (11:07:33 CEST)
Thu, 12 September 2024
ARTICLE
|
doi:10.20944/preprints202409.0969.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
On-demand social media; Consumer adoption; Ephemeral content; Technology Acceptance
Online: 12 September 2024 (07:50:46 CEST)
Thu, 5 September 2024
ARTICLE
|
doi:10.20944/preprints202409.0420.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
film business; subscription video-on-demand; social exchange theory; advertising acceptance; loyalty commitment; digital piracy
Online: 5 September 2024 (07:21:25 CEST)
Mon, 2 September 2024
ARTICLE
|
doi:10.20944/preprints202408.0391.v2
Subject:
Business, Economics And Management,
Marketing
Keywords:
business management; business strategy; economic sectors model; marketing mix (7P); hierarchical analysis process model (AHP); target market
Online: 2 September 2024 (10:53:07 CEST)
Thu, 29 August 2024
ARTICLE
|
doi:10.20944/preprints202408.2072.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
donation-based crowd-funding platform; perceived usefulness; perceived ease of use; perceived credibility; self-efficacy
Online: 29 August 2024 (06:11:47 CEST)
Tue, 20 August 2024
ARTICLE
|
doi:10.20944/preprints202408.1422.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Live-streaming commerce; service quality; quality measurement; multidimensional and hierarchical model
Online: 20 August 2024 (16:32:59 CEST)
ARTICLE
|
doi:10.20944/preprints202408.1443.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
attention economics; influencer marketing; purchase intent; unsupervised learning; random forest; logistic regression
Online: 20 August 2024 (12:41:17 CEST)
Wed, 14 August 2024
ARTICLE
|
doi:10.20944/preprints202408.1056.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
digital transformation; customer communication and sales tools; small and medium-sized enterprise; economic results; quantitative methods
Online: 14 August 2024 (15:15:07 CEST)
Wed, 7 August 2024
ARTICLE
|
doi:10.20944/preprints202408.0391.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
marketing mix (7P); economic sectors model; Hierarchical Analysis Process Model (AHP); target market
Online: 7 August 2024 (12:55:30 CEST)
Fri, 2 August 2024
ARTICLE
|
doi:10.20944/preprints202408.0171.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Influencer Marketing ROI; Measurement Techniques; Optimization Strategies
Online: 2 August 2024 (11:33:36 CEST)
ARTICLE
|
doi:10.20944/preprints202408.0139.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Customer Experience; Customer Satisfaction; Subscription Video on Demand
Online: 2 August 2024 (06:04:43 CEST)
ARTICLE
|
doi:10.20944/preprints202408.0029.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
social media sentiment; data proactive; reputation management
Online: 2 August 2024 (05:14:46 CEST)
Thu, 1 August 2024
ARTICLE
|
doi:10.20944/preprints202408.0087.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Cross-Channel; Attribution Modeling; Age of Privacy Regulations
Online: 1 August 2024 (14:00:59 CEST)
ARTICLE
|
doi:10.20944/preprints202408.0023.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
AI-driven personalization; digital marketing; effectiveness and ethical considerations
Online: 1 August 2024 (13:18:40 CEST)
Mon, 22 July 2024
ARTICLE
|
doi:10.20944/preprints202407.1638.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
customer satisfaction; value relevance; marketing strategy; COVID-19
Online: 22 July 2024 (05:31:05 CEST)
Fri, 19 July 2024
ARTICLE
|
doi:10.20944/preprints202407.1591.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Time-Honored Enterprises; Marketing Exploration; Marketing Exploitation; Sustained Marketing; Corporate Performance
Online: 19 July 2024 (09:53:46 CEST)
Wed, 17 July 2024
ARTICLE
|
doi:10.20944/preprints202407.1263.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Customer Emotions; Premium Cosmetics; Qualitative Study; Emotional Triggers; Consumer Analysis
Online: 17 July 2024 (04:22:48 CEST)
Mon, 15 July 2024
ARTICLE
|
doi:10.20944/preprints202407.1000.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
prepared dishes; risk perception; distributed cognition theory; continuous purchasing intention; SEM
Online: 15 July 2024 (15:51:08 CEST)
Tue, 11 June 2024
ARTICLE
|
doi:10.20944/preprints202406.0623.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
price; product; place; promotion; people; process; physical evidence
Online: 11 June 2024 (08:44:30 CEST)
ARTICLE
|
doi:10.20944/preprints202406.0611.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
agricultural organic products; marketing mix; consumer behavior
Online: 11 June 2024 (08:15:42 CEST)
Thu, 6 June 2024
ARTICLE
|
doi:10.20944/preprints202406.0402.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand Visibility; Startup Enterprises; E-marketing Capabilities
Online: 6 June 2024 (12:34:49 CEST)
Wed, 5 June 2024
ARTICLE
|
doi:10.20944/preprints202406.0204.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Outcome-based education; Intended learning outcomes; Project-based learning; Assessment strategies; Graduate competence.
Online: 5 June 2024 (07:31:04 CEST)
Tue, 4 June 2024
ARTICLE
|
doi:10.20944/preprints202406.0174.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand Equity; Brand Strength; brand stature; fashion design; social media; digital marketing
Online: 4 June 2024 (12:55:14 CEST)
Wed, 22 May 2024
ARTICLE
|
doi:10.20944/preprints202405.1438.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Multisensory; eating; experiences; arctic; Sá mi; Northern Norway
Online: 22 May 2024 (10:27:50 CEST)
Mon, 20 May 2024
ARTICLE
|
doi:10.20944/preprints202405.1272.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
SMEs; Social Media Marketing; Sustainability; E-business technology
Online: 20 May 2024 (12:27:16 CEST)
Fri, 17 May 2024
ARTICLE
|
doi:10.20944/preprints202405.1131.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
social media marketing; influencer marketing; customer satisfaction; behaviour intention; purchase intention, structural equation modelling; PLS-SEM; Machine Learning; MCDM
Online: 17 May 2024 (15:51:14 CEST)
Mon, 29 April 2024
REVIEW
|
doi:10.20944/preprints202312.0510.v3
Subject:
Business, Economics And Management,
Marketing
Keywords:
consumer behavior; retail; VOSviewer; bibliometrics; research community
Online: 29 April 2024 (10:04:08 CEST)
Thu, 11 April 2024
ARTICLE
|
doi:10.20944/preprints202404.0766.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Value co-creation; Social Media; Generation Z; Motivational analysis; Social Engagement; Utilitarian and Hedonic Motives
Online: 11 April 2024 (11:12:23 CEST)
CASE REPORT
|
doi:10.20944/preprints202404.0786.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Artificial Intelligence (AI); AI Ethics; Marketing; Privacy; Data Security; Bias; Transparency; Accountability; Trust; Regulatory Frameworks for AI
Online: 11 April 2024 (09:35:17 CEST)
Tue, 9 April 2024
ARTICLE
|
doi:10.20944/preprints202404.0615.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
pro-environmental behavior; recycling; sustainability; self-efficacy; social pressure; feelings of pride
Online: 9 April 2024 (08:44:43 CEST)
Thu, 28 March 2024
ARTICLE
|
doi:10.20944/preprints202403.1743.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Tourism Nostalgia; Pro-environmental behavior; Awe
Online: 28 March 2024 (10:18:23 CET)
Tue, 19 March 2024
ARTICLE
|
doi:10.20944/preprints202403.1138.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Social media marketing activities; green values; environmental concerns; brand image; brand involvement; repurchase intention
Online: 19 March 2024 (14:32:31 CET)
Tue, 27 February 2024
ARTICLE
|
doi:10.20944/preprints202402.1543.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
archaeological park, tourism, museum tourism, land use, urban analysis
Online: 27 February 2024 (11:49:21 CET)
Wed, 21 February 2024
ARTICLE
|
doi:10.20944/preprints202402.1188.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Consumer decision making; paradigm shift; purchasing behavior; independent variable; digital age; diversity; social factors; psychological factors; contextual factors
Online: 21 February 2024 (11:38:02 CET)
Mon, 12 February 2024
ARTICLE
|
doi:10.20944/preprints202401.0740.v2
Subject:
Business, Economics And Management,
Marketing
Keywords:
brand love; emotions; perceived service quality; automobiles
Online: 12 February 2024 (11:33:35 CET)
Fri, 9 February 2024
ARTICLE
|
doi:10.20944/preprints202402.0572.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Consumption Values; Environmental Attitudes; Purchase Intention; Organic Products; Millennials.
Online: 9 February 2024 (11:18:07 CET)
Wed, 7 February 2024
ARTICLE
|
doi:10.20944/preprints202402.0400.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
AI agents; AI gender; Trust; Grounding; Virtual brad spaces
Online: 7 February 2024 (07:57:57 CET)
Thu, 25 January 2024
ARTICLE
|
doi:10.20944/preprints202401.1833.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
AIDA model; emotional engagement; environmental awareness; performing arts; sustainable behavior; traditional dance
Online: 25 January 2024 (14:13:35 CET)
ARTICLE
|
doi:10.20944/preprints202401.1798.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Business; Management; Electric Vehicles (EVs); Strategy
Online: 25 January 2024 (04:19:27 CET)
Tue, 23 January 2024
ARTICLE
|
doi:10.20944/preprints202401.1570.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
recommendation system; user shopping goal; feeling right; psychological reactance; moderated mediation
Online: 23 January 2024 (03:47:05 CET)
Mon, 15 January 2024
ARTICLE
|
doi:10.20944/preprints202401.0461.v4
Subject:
Business, Economics And Management,
Marketing
Keywords:
online reputation management; technology adoption; life assurance; social media
Online: 15 January 2024 (10:37:06 CET)
Fri, 12 January 2024
ARTICLE
|
doi:10.20944/preprints202401.0461.v3
Subject:
Business, Economics And Management,
Marketing
Keywords:
online reputation management; technology adoption; life assurance; social media
Online: 12 January 2024 (11:38:07 CET)
Wed, 10 January 2024
ARTICLE
|
doi:10.20944/preprints202401.0740.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
brand love; emotions; perceived service quality; automobiles
Online: 10 January 2024 (08:54:07 CET)
Mon, 8 January 2024
ARTICLE
|
doi:10.20944/preprints202401.0461.v2
Subject:
Business, Economics And Management,
Marketing
Keywords:
online reputation management; technology adoption; life assurance; social media
Online: 8 January 2024 (17:02:36 CET)
Fri, 5 January 2024
ARTICLE
|
doi:10.20944/preprints202401.0461.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
online reputation management; technology adoption; life assurance; social media
Online: 5 January 2024 (10:45:16 CET)
Thu, 4 January 2024
REVIEW
|
doi:10.20944/preprints202401.0373.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
generative AI advertising; artificial intelligence advertising; machine learning advertising; bibliometrics; full counting; co-occurrence network analysis; co-author network analysis
Online: 4 January 2024 (08:59:13 CET)
Wed, 27 December 2023
ARTICLE
|
doi:10.20944/preprints202312.2106.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
film business; subscription video-on-demand; account sharing; digital piracy; psychological reactance; fairness theory
Online: 27 December 2023 (11:39:41 CET)
Tue, 26 December 2023
ARTICLE
|
doi:10.20944/preprints202312.1838.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
corporate sustainability; covid-19; customer satisfaction; consumer behavior; delighting customers; sustainable growth
Online: 26 December 2023 (02:31:28 CET)
Wed, 20 December 2023
ARTICLE
|
doi:10.20944/preprints202312.1458.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
online communities; food; netnography
Online: 20 December 2023 (09:33:38 CET)
Tue, 19 December 2023
ARTICLE
|
doi:10.20944/preprints202312.1384.v2
Subject:
Business, Economics And Management,
Marketing
Keywords:
ELM; Consumer behavior; digital marketing; digital consumption
Online: 19 December 2023 (08:34:20 CET)
ARTICLE
|
doi:10.20944/preprints202312.1384.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
ELM; Consumer behavior; digital marketing; digital consumption
Online: 19 December 2023 (04:57:11 CET)
Mon, 18 December 2023
ARTICLE
|
doi:10.20944/preprints202312.0510.v2
Subject:
Business, Economics And Management,
Marketing
Keywords:
retail; consumer behavior; bibliometrics; marketing trends; research community
Online: 18 December 2023 (10:18:56 CET)
Thu, 7 December 2023
ARTICLE
|
doi:10.20944/preprints202312.0510.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
retail; consumer behavior; bibliometrics; marketing trends; research community
Online: 7 December 2023 (11:16:13 CET)
Thu, 23 November 2023
ARTICLE
|
doi:10.20944/preprints202311.1506.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
digital advertising; ad platform; ad spillover; advertising effect
Online: 23 November 2023 (10:00:58 CET)
Thu, 16 November 2023
ARTICLE
|
doi:10.20944/preprints202204.0238.v4
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand Identity; Corporate Identity Management; Food SMEs; Halal; Machine Learning; Structural Equation Modeling; Structural Topic Modelin
Online: 16 November 2023 (14:36:09 CET)
Fri, 10 November 2023
ARTICLE
|
doi:10.20944/preprints202311.0703.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
influencing factors on purchase; purchase of dairy products; exploratory factors; mixed research; structural validity
Online: 10 November 2023 (12:06:13 CET)
Fri, 3 November 2023
ARTICLE
|
doi:10.20944/preprints202311.0255.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
COVID-19; Entrepreneurship; SMEs; Opportunity-necessity nexus; Value co-craetion; Now-normal; Sustainability; Turbulence; Innovation
Online: 3 November 2023 (14:34:23 CET)
Fri, 13 October 2023
ARTICLE
|
doi:10.20944/preprints202310.0851.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Covert Marketing, Overt Marketing, Guerrilla Marketing, Brand Evangelism, Ecological Consciousness, Food Industry.
Online: 13 October 2023 (07:55:20 CEST)
Sun, 1 October 2023
ARTICLE
|
doi:10.20944/preprints202310.0011.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Text mining; Cultured meat; Artificial meat; media framing; attitude; social acceptability; Consumer acceptance; consumer behavior
Online: 1 October 2023 (09:45:46 CEST)
Mon, 25 September 2023
ARTICLE
|
doi:10.20944/preprints202309.1662.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Online to Offline (O2O) transition strategy; transaction security; sales volume; O2O networks
Online: 25 September 2023 (11:13:48 CEST)
Tue, 19 September 2023
ARTICLE
|
doi:10.20944/preprints202309.1109.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
aesthetics; symbolism; affective museum image; perceived value; behavioral intention
Online: 19 September 2023 (03:53:27 CEST)
Sun, 3 September 2023
ARTICLE
|
doi:10.20944/preprints202309.0121.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Electric Vehicles; Green Transport, Carbon Footprint, Kuwaiti National Customer Preference
Online: 3 September 2023 (13:53:04 CEST)
Wed, 30 August 2023
ARTICLE
|
doi:10.20944/preprints202308.2085.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
organic food knowledge; attitude toward organic food purchase; subjective norm; organic food purchase intention; organic food purchase self-efficacy; gender; education
Online: 30 August 2023 (12:05:24 CEST)
Thu, 3 August 2023
ARTICLE
|
doi:10.20944/preprints202308.0261.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Conusmer behavior; COVID-19 pandemic; consumer habits; Analytic Hierarchy Process
Online: 3 August 2023 (10:30:17 CEST)
Thu, 20 July 2023
ARTICLE
|
doi:10.20944/preprints202307.1345.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
quality of experience; brand trust; brand attachment; user retention intention; case study; fsQCA
Online: 20 July 2023 (02:36:47 CEST)
Thu, 6 July 2023
REVIEW
|
doi:10.20944/preprints202307.0330.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
digital marketing; sustainable development
Online: 6 July 2023 (10:38:41 CEST)
Tue, 4 July 2023
ARTICLE
|
doi:10.20944/preprints202307.0125.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Corporate Social Responsibility; Brand Credibility; Brand Equity; Brand Image; Banks
Online: 4 July 2023 (03:41:01 CEST)
Fri, 16 June 2023
ARTICLE
|
doi:10.20944/preprints202306.1216.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Multi-level labels; Eco-labels; Sustainability; Willingness to pay; Choice Experiment; Meat attachment; Hierarchical Bayes
Online: 16 June 2023 (10:25:29 CEST)
Thu, 15 June 2023
ARTICLE
|
doi:10.20944/preprints202306.1129.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Marketing Decisions; Decision-Making Model; Marketing Engineering; Optimization; Predictive Analytics; Customer Segmentation
Online: 15 June 2023 (11:19:03 CEST)
Fri, 9 June 2023
ARTICLE
|
doi:10.20944/preprints202306.0697.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Marketing Strategies; Adoption; diffusion; organizational resilience; social platforms; products; services
Online: 9 June 2023 (09:41:42 CEST)
Wed, 31 May 2023
ARTICLE
|
doi:10.20944/preprints202305.2221.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
consumer behavior; influential factors; buying habits
Online: 31 May 2023 (10:27:49 CEST)
Tue, 30 May 2023
ARTICLE
|
doi:10.20944/preprints202305.2054.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Food Choice Motives (FCM); food insecurity (FI); food security (FS); college students
Online: 30 May 2023 (05:28:15 CEST)
Fri, 26 May 2023
ARTICLE
|
doi:10.20944/preprints202305.1566.v2
Subject:
Business, Economics And Management,
Marketing
Keywords:
Determinants; Heckman; Milk; Value; Value chain
Online: 26 May 2023 (02:26:00 CEST)
Thu, 25 May 2023
ARTICLE
|
doi:10.20944/preprints202305.1733.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
PIWI; innovation; organic; sustainability; qualitative.
Online: 25 May 2023 (04:08:58 CEST)
Tue, 23 May 2023
ARTICLE
|
doi:10.20944/preprints202305.1566.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Determinants; Heckman; Milk; Value; Value chain
Online: 23 May 2023 (04:37:10 CEST)
Fri, 5 May 2023
ARTICLE
|
doi:10.20944/preprints202305.0359.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Visual Signal; Auditory Signal; Interaction Effect; Purchase Behavior; AISAS Model
Online: 5 May 2023 (10:59:16 CEST)
ARTICLE
|
doi:10.20944/preprints202305.0274.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Marketing Communication; Islamic Financial Literacy; Islamic Financial Inclusion; MSMEs Performance
Online: 5 May 2023 (02:33:13 CEST)
Tue, 25 April 2023
ARTICLE
|
doi:10.20944/preprints202304.0889.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Corporate Social Responsibility; Social Responsibility; Economic Responsibility; Environmental Responsibility; Ethical Responsibility; Brand Image; Consciousness; Apparel Industry; Jordan
Online: 25 April 2023 (05:30:58 CEST)
Tue, 14 March 2023
ARTICLE
|
doi:10.20944/preprints202303.0245.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Personalized Marketing; Loyalty; MSMEs
Online: 14 March 2023 (04:15:55 CET)
Thu, 9 March 2023
REVIEW
|
doi:10.20944/preprints202303.0169.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Guerrilla marketing; Viral marketing; Ambient marketing; Stealth marketing; Street marketing; Bibliometric analysis
Online: 9 March 2023 (08:57:12 CET)
Thu, 23 February 2023
ARTICLE
|
doi:10.20944/preprints202302.0232.v2
Subject:
Business, Economics And Management,
Marketing
Keywords:
customer emotions; cosmetic products; luxury products; online shopping
Online: 23 February 2023 (02:30:36 CET)
Tue, 14 February 2023
ARTICLE
|
doi:10.20944/preprints202302.0232.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
customer emotions; cosmetic products; luxury products; online shopping
Online: 14 February 2023 (04:04:43 CET)
Fri, 3 February 2023
ARTICLE
|
doi:10.20944/preprints202302.0048.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
industry 4.0; sensors; digital transformation; systematic literature review; bibliometric analysis; VOSviewer
Online: 3 February 2023 (01:14:07 CET)
Tue, 11 October 2022
ARTICLE
|
doi:10.20944/preprints202210.0144.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
virtual reality; destination experiences; wisesa sustainable community tourism; content quality; portability; intention to revisit
Online: 11 October 2022 (07:05:39 CEST)
Fri, 7 October 2022
ARTICLE
|
doi:10.20944/preprints202210.0072.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Sustainable consumption; consumer behaviour; fast fashion; millennial; theory of reasoned actions
Online: 7 October 2022 (07:33:51 CEST)
Fri, 30 September 2022
ARTICLE
|
doi:10.20944/preprints202209.0470.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand rank; content marketing; predictive model; open data policy; e-commerce
Online: 30 September 2022 (02:02:05 CEST)
Tue, 6 September 2022
ARTICLE
|
doi:10.20944/preprints202209.0085.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Consumer Behavior; Online Food Ordering Systems; Behavior Intention
Online: 6 September 2022 (10:03:48 CEST)
Fri, 19 August 2022
ARTICLE
|
doi:10.20944/preprints202208.0357.v1
Online: 19 August 2022 (05:44:02 CEST)
Tue, 2 August 2022
ARTICLE
|
doi:10.20944/preprints202204.0238.v3
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand Identity; Corporate Identity Management; Food SMEs; Halal; Machine Learning; Structural Equation Modeling; Structural Topic Modelin
Online: 2 August 2022 (03:27:20 CEST)
Mon, 1 August 2022
ARTICLE
|
doi:10.20944/preprints202208.0017.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Interest in modem personal taste; utilitarianism; new fashion products; self-confidence; fashion buying behaviour
Online: 1 August 2022 (09:40:17 CEST)
Mon, 25 July 2022
ARTICLE
|
doi:10.20944/preprints202207.0363.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
social media; social media metrics; digital marketing; social media marketing strategy; customer sentiment; customer engagement
Online: 25 July 2022 (08:38:24 CEST)
Tue, 12 July 2022
ARTICLE
|
doi:10.20944/preprints202207.0185.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
choice; decision making; consumer behavior
Online: 12 July 2022 (09:30:20 CEST)
Tue, 28 June 2022
REVIEW
|
doi:10.20944/preprints202206.0378.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
fuzzy; marketing; fuzzy marketing; marketing strategy; consumer behaviour
Online: 28 June 2022 (05:37:33 CEST)
Thu, 2 June 2022
ARTICLE
|
doi:10.20944/preprints202206.0027.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
omnichannel CRM; social CRM; social media marketing; retail
Online: 2 June 2022 (05:09:15 CEST)
Fri, 6 May 2022
ARTICLE
|
doi:10.20944/preprints202205.0067.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Wavelets; Multi scale; Mathematical models; Brand sales.; Brand prices
Online: 6 May 2022 (09:11:54 CEST)
Wed, 27 April 2022
ARTICLE
|
doi:10.20944/preprints202204.0238.v2
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand Identity; Corporate Identity Management; Food SMEs; Halal; Machine Learning; Structural Equation Modeling; Structural Topic Modelin
Online: 27 April 2022 (08:13:31 CEST)
Tue, 26 April 2022
ARTICLE
|
doi:10.20944/preprints202204.0238.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand Identity; Corporate Identity Management; Food SMEs; Halal; Machine Learning; Structural Equation Modeling; Structural Topic Modelin
Online: 26 April 2022 (10:51:14 CEST)
Wed, 19 January 2022
REVIEW
|
doi:10.20944/preprints202201.0283.v1
Online: 19 January 2022 (16:10:02 CET)
Wed, 5 January 2022
ARTICLE
|
doi:10.20944/preprints202201.0033.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Niche Theory; Sustainable MICE destination; Coexistence; Coopetition; Competitiveness
Online: 5 January 2022 (10:51:34 CET)
Tue, 14 December 2021
ARTICLE
|
doi:10.20944/preprints202112.0230.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
e-commerce; m-commerce; innovation; business management; COVID-19; Czech Republic; Facebook
Online: 14 December 2021 (11:51:29 CET)