Preprint
Article

Consumer Behaviour in Search of a Circular Economy

This version is not peer-reviewed.

Submitted:

08 July 2021

Posted:

12 July 2021

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Abstract
The circular economy is an alternative paradigm whose purpose is the protection of the environment, the prevention of pollution and the growth of economic prosperity. This paper covers research which is qualitative in nature but has an exploratory scope through a documentary review, and includes proposals to promote sustainability. A more responsible consumption or use can be achieved by educating the user or consumer to return the product to production or repair through a collection service by way of reverse logistics (recovery of materials), followed by recycling or reuse of the product or its components to then offer these as recovered or recycled products on the market.
Keywords: 
circular economy; environment; consumer
Subject: 
Business, Economics and Management  -   Accounting and Taxation
Copyright: This open access article is published under a Creative Commons CC BY 4.0 license, which permit the free download, distribution, and reuse, provided that the author and preprint are cited in any reuse.

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