Version 1
: Received: 2 July 2023 / Approved: 3 July 2023 / Online: 4 July 2023 (03:08:39 CEST)
How to cite:
Borthakur, P. Evolution of Car Purchasing Behaviour and the Reasons Behind it among Indian Consumers: A Comprehensive Analysis from 2010 to Present. Preprints2023, 2023070069. https://doi.org/10.20944/preprints202307.0069.v1
Borthakur, P. Evolution of Car Purchasing Behaviour and the Reasons Behind it among Indian Consumers: A Comprehensive Analysis from 2010 to Present. Preprints 2023, 2023070069. https://doi.org/10.20944/preprints202307.0069.v1
Borthakur, P. Evolution of Car Purchasing Behaviour and the Reasons Behind it among Indian Consumers: A Comprehensive Analysis from 2010 to Present. Preprints2023, 2023070069. https://doi.org/10.20944/preprints202307.0069.v1
APA Style
Borthakur, P. (2023). Evolution of Car Purchasing Behaviour and the Reasons Behind it among Indian Consumers: A Comprehensive Analysis from 2010 to Present. Preprints. https://doi.org/10.20944/preprints202307.0069.v1
Chicago/Turabian Style
Borthakur, P. 2023 "Evolution of Car Purchasing Behaviour and the Reasons Behind it among Indian Consumers: A Comprehensive Analysis from 2010 to Present" Preprints. https://doi.org/10.20944/preprints202307.0069.v1
Abstract
This research paper examines the evolution of car purchasing behaviour among consumers in India from 2010 to the present. Through extensive literature review and questionnaire survey, it explores the reasons behind the changing preferences and decision-making processes of consumers in the Indian automobile market. The study draws upon various sources, including market research reports, industry publications, academic studies, and consumer surveys, to provide a comprehensive analysis of the factors influencing car purchasing behaviour in India over the last decade. The findings of this research paper can help automakers and marketers better understand consumer preferences and develop effective strategies to cater to the evolving needs of the Indian car market.
Keywords
Consumer behaviour; Customer Perception; questionnaire survey; Car segment; Automotive Industry
Subject
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
