Version 1
: Received: 18 December 2023 / Approved: 19 December 2023 / Online: 19 December 2023 (04:57:11 CET)
Version 2
: Received: 19 December 2023 / Approved: 19 December 2023 / Online: 19 December 2023 (08:34:20 CET)
How to cite:
Roy, G.; Chakraborty, A. Understanding the Cricket Bat Buying Behaviour: Exploring Elaboration Likelihood Model and Digital Engagement. Preprints2023, 2023121384. https://doi.org/10.20944/preprints202312.1384.v2
Roy, G.; Chakraborty, A. Understanding the Cricket Bat Buying Behaviour: Exploring Elaboration Likelihood Model and Digital Engagement. Preprints 2023, 2023121384. https://doi.org/10.20944/preprints202312.1384.v2
Roy, G.; Chakraborty, A. Understanding the Cricket Bat Buying Behaviour: Exploring Elaboration Likelihood Model and Digital Engagement. Preprints2023, 2023121384. https://doi.org/10.20944/preprints202312.1384.v2
APA Style
Roy, G., & Chakraborty, A. (2023). Understanding the Cricket Bat Buying Behaviour: Exploring Elaboration Likelihood Model and Digital Engagement. Preprints. https://doi.org/10.20944/preprints202312.1384.v2
Chicago/Turabian Style
Roy, G. and Amrita Chakraborty. 2023 "Understanding the Cricket Bat Buying Behaviour: Exploring Elaboration Likelihood Model and Digital Engagement" Preprints. https://doi.org/10.20944/preprints202312.1384.v2
Abstract
Extending from the current Elaboration likelihood model scholarship, this article proposes a framework for applying ELM to cricket bat purchase. Professional cricketers or fans require comprehensive and adequate pieces of information about cricket bat through the Internet. Buyers simultaneously encourage internet reviews for product impressions, and they experience meaningful associations. ELM and the Internet exemplify the cricket bat buying process by engaging buyers with product specification and create a meaningful relationship between buyers and sellers. At the same time, buyers feel empowered to choose a product of their choice. Describing the Elaboration likelihood model, we have facilitated an approach for cricket bats buying. This article has explored how ELM through the Internet can encourage buyers to be informative about cricket bats while silencing retailers' voices and visions into a unique buyer-seller relationship.
Keywords
ELM; Consumer behavior; digital marketing; digital consumption
Subject
Business, Economics and Management, Marketing
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Commenter: Gourav Roy
Commenter's Conflict of Interests: Author