Version 1
: Received: 9 January 2024 / Approved: 9 January 2024 / Online: 10 January 2024 (08:54:07 CET)
Version 2
: Received: 18 January 2024 / Approved: 10 February 2024 / Online: 12 February 2024 (11:33:35 CET)
How to cite:
Hashem, M.; Ruiz Mafé, C.; Currás Pérez, R. Can Social Media-Driven Trust and Customer positive Emotions with a Car Dealership Increase Brand Love?. Preprints2024, 2024010740. https://doi.org/10.20944/preprints202401.0740.v2
Hashem, M.; Ruiz Mafé, C.; Currás Pérez, R. Can Social Media-Driven Trust and Customer positive Emotions with a Car Dealership Increase Brand Love?. Preprints 2024, 2024010740. https://doi.org/10.20944/preprints202401.0740.v2
Hashem, M.; Ruiz Mafé, C.; Currás Pérez, R. Can Social Media-Driven Trust and Customer positive Emotions with a Car Dealership Increase Brand Love?. Preprints2024, 2024010740. https://doi.org/10.20944/preprints202401.0740.v2
APA Style
Hashem, M., Ruiz Mafé, C., & Currás Pérez, R. (2024). Can Social Media-Driven Trust and Customer positive Emotions with a Car Dealership Increase Brand Love?. Preprints. https://doi.org/10.20944/preprints202401.0740.v2
Chicago/Turabian Style
Hashem, M., Carla Ruiz Mafé and Rafael Currás Pérez. 2024 "Can Social Media-Driven Trust and Customer positive Emotions with a Car Dealership Increase Brand Love?" Preprints. https://doi.org/10.20944/preprints202401.0740.v2
Abstract
The purpose of this study is to analyse the drivers and outcomes of the brand love derived from consumption experiences in the automobile retail sector. We examine the effects of consumers’ perceptions of perceived service quality and the trust they feel towards a car dealership (cognition) on emotions and brand love (affection), and the effects of brand love on consumers´ behavioural intentions (conation). This research provides insights into customer brand love in the automobile industry.
Keywords
brand love; emotions; perceived service quality; automobiles
Subject
Business, Economics and Management, Marketing
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
