Wróblewski, Ł.; Dacko-Pikiewicz, Z. Sustainable Consumer Behaviour in the Market of Cultural Services in Central European Countries: The Example of Poland. Sustainability2018, 10, 3856.
Wróblewski, Ł.; Dacko-Pikiewicz, Z. Sustainable Consumer Behaviour in the Market of Cultural Services in Central European Countries: The Example of Poland. Sustainability 2018, 10, 3856.
Wróblewski, Ł.; Dacko-Pikiewicz, Z. Sustainable Consumer Behaviour in the Market of Cultural Services in Central European Countries: The Example of Poland. Sustainability2018, 10, 3856.
Wróblewski, Ł.; Dacko-Pikiewicz, Z. Sustainable Consumer Behaviour in the Market of Cultural Services in Central European Countries: The Example of Poland. Sustainability 2018, 10, 3856.
Abstract
This is a theoretical and empirical article. Basic issues related to consumer behaviour on the market of cultural services are presented in the first part of the article. The second part presents the brief characteristics of consumers of cultural services in Poland, as well as an analysis of their market behaviour. For this purpose, surveys were conducted on a group of 2599 consumers of the cultural offer. Research was conducted in Katowice - the largest city in the Silesia region in Poland. The article also highlights the main trends in consumer behaviour on the market of cultural services in Poland in particular: increasing mobility of the consumers of the cultural offer, growing diversity in the methods of acquiring information about cultural events and increase in the importance (purchasing power) of consumers in the retirement age in the market of cultural services. In the last part of article authors indicate on the resulting implications for sustainable cultural management in Poland - particularly marketing.
Keywords
cultural institutions; cultural services; consumer behaviour; research results
Subject
Business, Economics and Management, Marketing
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
