Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

Consumer Perceptions of the Canadian Salmon Sector and Their Influence on Behaviors

Sylvain Charlebois
ORCID logo ,
Ning Sun
* ORCID logo ,
Ken Paul
,
Isaiah Robinson
,
Stefanie Colombo
,
Janet Music
,
Swati Saxena
,
Keshava Pallavi Gone
ORCID logo ,
Janele Vezeau
ORCID logo
Version 1 : Received: 20 March 2024 / Approved: 20 March 2024 / Online: 20 March 2024 (17:20:31 CET)

A peer-reviewed article of this Preprint also exists.

Charlebois, S.; Sun, N.; Paul, K.; Robinson, I.; Colombo, S.M.; Music, J.; Saxena, S.; Gone, K.P.; Vezeau, J. Consumer Perceptions of the Canadian Salmon Sector and Their Associations with Behaviors: A Perspective from Indigenous Rights. Foods 2024, 13, 1309. Charlebois, S.; Sun, N.; Paul, K.; Robinson, I.; Colombo, S.M.; Music, J.; Saxena, S.; Gone, K.P.; Vezeau, J. Consumer Perceptions of the Canadian Salmon Sector and Their Associations with Behaviors: A Perspective from Indigenous Rights. Foods 2024, 13, 1309.

Abstract

Previous research on consumer perceptions of salmon has often neglected Indigenous rights within the Canadian salmon industry. This study acknowledges the decline in salmon farm licenses in British Columbia and aims to achieve three main objectives: (1) gain a comprehensive understanding of four consumer perceptions—environmental sustainability, economic considerations, Indigenous rights, and price increase—across diverse consumer profiles through a cross-national online survey; (2) identify factors influencing these four consumer perceptions; and (3) assess the impact of these perceptions, along with socio-demographic variables and consumer motivations, on seven purchasing behaviors related to Canadian salmon products. Data analysis employs the graded response model and cumulative link models. The results illustrate how consumer profiles influence the four perceptions and their key determinants. Additionally, the study quantifies the impact of environmental sustainability, economic considerations, Indigenous rights, and a price increase on consumer purchasing behaviors.

Keywords

farmed salmon; consumer behavior; environmental sustainability; economic considerations; indigenous rights

Subject

Business, Economics and Management, Economics

Copyright: This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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