Preprint Article Version 1 This version is not peer-reviewed

Consumer Preferences on the Coffee Market in Developing Central European Countries: On the Example of Poland

Version 1 : Received: 6 September 2018 / Approved: 6 September 2018 / Online: 6 September 2018 (05:59:23 CEST)

How to cite: Wróblewski, Ł.; Maciejewski, G.; Mokrysz, S. Consumer Preferences on the Coffee Market in Developing Central European Countries: On the Example of Poland. Preprints 2018, 2018090111 (doi: 10.20944/preprints201809.0111.v1). Wróblewski, Ł.; Maciejewski, G.; Mokrysz, S. Consumer Preferences on the Coffee Market in Developing Central European Countries: On the Example of Poland. Preprints 2018, 2018090111 (doi: 10.20944/preprints201809.0111.v1).

Abstract

The article addresses the issue of consumer preferences for types of coffee in Poland (ground coffee, instant coffee, coffee beans, instant coffee mixes and instant cappuccino). The main source of the study is the results of primary research conducted using a structured interview (CAPI—Computer Assisted Personal Interview) on a nationwide sample of 800 coffee consumers. The research was conducted by Grupa IQS Sp. z o.o. from Warsaw in January 2016 for the MOKATE Group based on the assumptions and guidelines developed by the authors of the article. The main purpose of the article is to present the identified coffee consumer preferences in Poland with regard to various kinds of coffee. The results of the research which have been included in the article indicate, among others, ongoing changes in the preferences of Polish consumers regarding their coffee choices. They prove that Polish consumers are drinking ground coffee more and more often. The consumption of instant coffee is decreasing.

Subject Areas

consumer preferences; coffee market; coffee; research results

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