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Digital Consumer Profile: A Segmentation Approach for Opticians
Cristina Castro
,José German Linares
The research focused on Sustainable Development Goal 8, which promotes decent work and economic growth, by studying theories related to determining the profile of online shoppers. The overall objective was to determine the characteristics of the digital consumer profile and the segments to which digital customers of optical stores in Chimbote belong in 2025. The research was applied, with a quantitative approach, a non-experimental design, and a descriptive-correlational level. The population consisted of 1,800 customers from 2024, with a sample of 317 customers. Simple random sampling was used to obtain data through a survey. The results showed the existence of five segments based on the profiles found: exclusive aesthetics, natural aesthetics, whimsical aesthetics, practical naturals, and traditional naturals. This was corroborated by the hypothesis test, where the resulting p-value of 0.018 was less than 0.05, confirming the existence of digital consumer profile characteristics according to the segments to which the digital customer belongs. In conclusion, the data obtained made it possible to determine the main characteristics that define the profiles of digital consumers in the optical sector of Chimbote.
The research focused on Sustainable Development Goal 8, which promotes decent work and economic growth, by studying theories related to determining the profile of online shoppers. The overall objective was to determine the characteristics of the digital consumer profile and the segments to which digital customers of optical stores in Chimbote belong in 2025. The research was applied, with a quantitative approach, a non-experimental design, and a descriptive-correlational level. The population consisted of 1,800 customers from 2024, with a sample of 317 customers. Simple random sampling was used to obtain data through a survey. The results showed the existence of five segments based on the profiles found: exclusive aesthetics, natural aesthetics, whimsical aesthetics, practical naturals, and traditional naturals. This was corroborated by the hypothesis test, where the resulting p-value of 0.018 was less than 0.05, confirming the existence of digital consumer profile characteristics according to the segments to which the digital customer belongs. In conclusion, the data obtained made it possible to determine the main characteristics that define the profiles of digital consumers in the optical sector of Chimbote.
Posted: 04 December 2025
An Extensive Review of Organizational AI Adoption Challenges and Consequent Integrated AI Appliance Proposal for Adoption Facilitation and Impact Studies
Pius Onobhayedo
,Peter Cardon
,Paul Osemudiame Oamen
Posted: 04 December 2025
Working Capital Management Efficiency in the Forestry and Logging Sector in Türkiye
Ufuk Demirci
Posted: 04 December 2025
SME Digitalization and Marine Ecotourism as Levers for Coastal Community Welfare: The Role of Local Economic Empowerment in North Minahasa Regency, Indonesia
Een Novritha Walewangko
,Agnes Lutherani Ch. P. Lapian
,Yunita Mandagie
,Daniel S. I. Sondakh
Posted: 02 December 2025
Sustainable Development and Economic Diversification in Algeria: A Bibliometric Analysis (2010–2025)
Tahar Braknia
This study utilized Scopus to examine patterns in scientific publications, co-authorship, institutional contributions, and shifts in the discipline's primary themes. Analytical techniques such as VOSviewer and Bibliometric have been employed to identify indicators of success and examine the structure of collaborative networks and word matching. They demonstrate that scientific research continues to improve. Contemporary research topics focus on utilizing renewable energy and ensuring environmental protection. Significant efforts are directed towards environmental policies, hybrid designs incorporating green energy, solar energy systems, and eco-friendly business practices. The collaboration network of co-authors highlights the partnership between leading Algerian institutions and experts. Additionally, international researchers are being brought together to collaborate in innovative ways. Although there has been considerable progress, much of the research in this area remains technology-centric. Taxation policies, green finance, closed-loop economies, and governmental procedures have yet to be fully integrated. The study tells us more about what scientists in Algeria know about sustainability and diversity. It also finds areas where scientists from different fields can work together better and suggests future research and policy initiatives that will help the country move towards a more sustainable and diverse economy.
This study utilized Scopus to examine patterns in scientific publications, co-authorship, institutional contributions, and shifts in the discipline's primary themes. Analytical techniques such as VOSviewer and Bibliometric have been employed to identify indicators of success and examine the structure of collaborative networks and word matching. They demonstrate that scientific research continues to improve. Contemporary research topics focus on utilizing renewable energy and ensuring environmental protection. Significant efforts are directed towards environmental policies, hybrid designs incorporating green energy, solar energy systems, and eco-friendly business practices. The collaboration network of co-authors highlights the partnership between leading Algerian institutions and experts. Additionally, international researchers are being brought together to collaborate in innovative ways. Although there has been considerable progress, much of the research in this area remains technology-centric. Taxation policies, green finance, closed-loop economies, and governmental procedures have yet to be fully integrated. The study tells us more about what scientists in Algeria know about sustainability and diversity. It also finds areas where scientists from different fields can work together better and suggests future research and policy initiatives that will help the country move towards a more sustainable and diverse economy.
Posted: 02 December 2025
Smart Farming and the SDGs: Emerging Research Patterns and Sustainability Implications
Carlos Barroso-Barroso
,Alejandro Vega-Muñoz
,Juan Maradiaga-López
,Guido Salazar-Sepúlveda
,Remik Carabantes-Silva
Posted: 28 November 2025
Feature Engineering and Predictive Modeling for Housing Prices: A Case Study Using the Ames, Iowa Dataset
Yue Wang
Posted: 24 November 2025
A Machine Learning Framework for Customer Segmentation in the Korean Credit Card Industry
Geun-Cheol Lee
Posted: 10 November 2025
Empowering Women's Entrepreneurial Potential: Evidence from Sustainability-Focused Entrepreneurship Education
Panagiotis A. Tsaknis
,Alexandros G. Sahinidis
,Androniki Kavoura
Women's entrepreneurship drives inclusive economic development and creates positive ripple effects throughout society. This study investigates the effects of entrepreneurship education in sustainability on female students, with particular emphasis on determining whether changes in entrepreneurial intentions were driven by the changes of the factors of the Theory of Planned Behavior. We employ a comparative framework with male students to contextualize our findings. The survey employed a pre-test/post-test group design (before and after the entrepreneurship course). The sample consisted of 271 business students from a Greek university (157 female students, 114 male students). After the course, women indicated positive changes in attitude, perceived behavioral control and entrepreneurial intention. MEMORE macro revealed that both the positive changes in attitude and perceived behavioral control affected the positive change in entrepreneurial intention. Conversely, men indicated only positive effect in perceived behavioral control. Notably, the levels of the attitude, perceived behavioral control and entrepreneurial intention in women before the course were much lower than men. These findings underscore the importance of entrepreneurship education in sustainability, as a tool with a transformative force in the positive impacts in women's entrepreneurship and gender equity that leads to sustainable growth.
Women's entrepreneurship drives inclusive economic development and creates positive ripple effects throughout society. This study investigates the effects of entrepreneurship education in sustainability on female students, with particular emphasis on determining whether changes in entrepreneurial intentions were driven by the changes of the factors of the Theory of Planned Behavior. We employ a comparative framework with male students to contextualize our findings. The survey employed a pre-test/post-test group design (before and after the entrepreneurship course). The sample consisted of 271 business students from a Greek university (157 female students, 114 male students). After the course, women indicated positive changes in attitude, perceived behavioral control and entrepreneurial intention. MEMORE macro revealed that both the positive changes in attitude and perceived behavioral control affected the positive change in entrepreneurial intention. Conversely, men indicated only positive effect in perceived behavioral control. Notably, the levels of the attitude, perceived behavioral control and entrepreneurial intention in women before the course were much lower than men. These findings underscore the importance of entrepreneurship education in sustainability, as a tool with a transformative force in the positive impacts in women's entrepreneurship and gender equity that leads to sustainable growth.
Posted: 06 November 2025
How Does Digital Economy Drive High-Quality Agricultural Development? — Based on a Dynamic QCA and NCA Combined Approach
Zihang Liu
,Bingjun Li
Posted: 03 November 2025
Institutions Complement Diffusion but Reconfigure Enablers on the Road to Triple Transition: Evidence from Creative Europe Projects
Aliya Turegeldinova
,Bakytzhan Amralinova
,Máté Miklós Fodor
,Akerkin Eraliyeva
,Chen Dayou
,Aidos Joldassov
Posted: 28 October 2025
Analysis of the Predictors of Demand for Foreign Air Passengers to Mongolia and Tourism: Using an Augmented Gravity Model
Sodnomdavaa Tegshjargal
,Gurbazar Battuvshin
,Sodnomdavaa Tsolmon
,Byambasuren Ariumaa
Posted: 23 October 2025
Rooted in Purpose: Community Attachment and Lifestyle Entrepreneurship in Low-Density Territories
Ana Martins
,Mafalda Patuleia
,Álvaro Dias
Posted: 21 October 2025
Pharmaceutical Demand Forecasting via GCN-LSTM: A Knowledge Graph-Based Approach
Xiaofang Chen
,Gang Lu
,Hao Zhang
,Junmin Wan
Posted: 21 October 2025
Validation of the Management Model for International Cooperation in Renewable Energy Sources: Reliability Analysis with Cronbachʹs Alpha
Mirel Alvarez Espinosa
,Miriam Lourdes Filgueiras
,Anaely Saunders
,Jesús Suárez
Posted: 15 October 2025
Research on New Energy Vehicle Sales Model Based on Attention-Seq2Seq Architecture
Yanji Piao
,Jiawen Wu
Posted: 08 October 2025
Classifying National Pathways of Sustainable Development through Bayesian Probabilistic Modelling
Oksana Liashenko
,Kostiantyn Pavlov
,Olena Pavlova
,Robert Chmura
,Aneta Czechowska-Kosacka
,Tetiana Vlasenko
,Anna Sabat
Posted: 29 September 2025
African Startup Accelerators: How University Partnerships Signal Venture Quality and Drive Funding Growth amid Capital Scarcity
Stanley Mukasa
,Sixbert Sangwa
Posted: 28 September 2025
Sustainable Entrepreneurship in the Western Balkan Countries: Key Constraints
Aleksandra Andjelković
,Vesna Janković Milić
,Marija Radosavljević
,Saša Petković
,Ditjona Kule
,Stojan Debarliev
Posted: 17 September 2025
Turnaround Time, Culture Positivity, and Antibiotic Resistance in Neonates with Suspected Sepsis in a Ghanaian Tertiary Care Hospital During 2022–2024, Following Operational Research in 2021
Bismark Dabuo
,Francis Kwame Morgan Tetteh
,Palanivel Chinnakali
,Issaka Abubakari
,Rhodalin Naa Yemoteley Odoi
,Emmanuel Abbeyquaye Parbie
Posted: 11 September 2025
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