Tue, 5 March 2019
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Preprint ARTICLE Download: 19| View: 92| Comments: 0 | doi:10.20944/preprints201903.0054.v1
Subject: Social Sciences, Marketing; Pricing, Dynamic Pricing, Price Fairness Perception, Brand Switching Intention, Repurchase Intention, Airlines Sector
Online: 5 March 2019 (11:20:45 CET)
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Tue, 29 January 2019
Preprint REVIEW Download: 34| View: 311| Comments: 0 | doi:10.20944/preprints201901.0011.v2
Subject: Social Sciences, Marketing; alternative food networks; systematic literature review; sustainability
Online: 29 January 2019 (10:34:36 CET)
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Sat, 29 December 2018
Preprint ARTICLE Download: 44| View: 196| Comments: 0 | doi:10.20944/preprints201812.0340.v2
Subject: Social Sciences, Marketing; big data; sales prediction; online word-of-mouth; dynamic topic model; dimension heat; dimension sentiment
Online: 29 December 2018 (05:28:21 CET)
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Tue, 23 October 2018
Preprint ARTICLE Download: 36| View: 115| Comments: 0 | doi:10.20944/preprints201810.0537.v1
Subject: Social Sciences, Marketing; emotion; commitment; brand loyalty; willingness to pay more; coffee quality; service quality; physical environment quality; price fairness
Online: 23 October 2018 (11:58:03 CEST)
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Mon, 15 October 2018
Preprint ARTICLE Download: 75| View: 65| Comments: 0 | doi:10.20944/preprints201810.0305.v1
Subject: Social Sciences, Marketing; sustainable banking; corporate image; bank loyalty
Online: 15 October 2018 (11:49:29 CEST)
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Sun, 30 September 2018
Preprint ARTICLE Download: 85| View: 149| Comments: 0 | doi:10.20944/preprints201809.0610.v1
Subject: Social Sciences, Marketing; self-consciousness; online shopping behavior; technology acceptance model (TAM)
Online: 30 September 2018 (11:31:50 CEST)
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Mon, 17 September 2018
Preprint ARTICLE Download: 81| View: 82| Comments: 0 | doi:10.20944/preprints201809.0320.v1
Subject: Social Sciences, Marketing; consumer-based brand equity, social media, cultural institutions, factor analysis, CBBE, 3C Sustainable System
Online: 17 September 2018 (15:07:33 CEST)
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Thu, 6 September 2018
Preprint ARTICLE Download: 439| View: 149| Comments: 0 | doi:10.20944/preprints201809.0111.v1
Subject: Social Sciences, Marketing; consumer preferences; coffee market; coffee; research results
Online: 6 September 2018 (05:59:23 CEST)
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Preprint ARTICLE Download: 109| View: 144| Comments: 0 | doi:10.20944/preprints201809.0107.v1
Subject: Social Sciences, Marketing; cultural institutions; cultural services; consumer behaviour; research results
Online: 6 September 2018 (03:38:43 CEST)
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Tue, 21 August 2018
Preprint ARTICLE Download: 150| View: 143| Comments: 0 | doi:10.20944/preprints201808.0383.v1
Subject: Social Sciences, Marketing; tourism demand, climate change, climate volatility, GARCH model
Online: 21 August 2018 (15:48:14 CEST)
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Sun, 19 August 2018
Preprint ARTICLE Download: 88| View: 136| Comments: 0 | doi:10.20944/preprints201808.0339.v1
Subject: Social Sciences, Marketing; sustainable management of culture; town divided by a border; cross-border market for cultural services; cultural offer; Cieszyn-Český Těšín
Online: 19 August 2018 (03:47:26 CEST)
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Tue, 17 July 2018
Preprint ARTICLE Download: 122| View: 130| Comments: 0 | doi:10.20944/preprints201807.0307.v1
Subject: Social Sciences, Marketing; sustainable outcomes; dedication-based mechanism; constraint-based mechanism; perceived switching costs; loyalty program
Online: 17 July 2018 (10:55:47 CEST)
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Preprint ARTICLE Download: 107| View: 138| Comments: 0 | doi:10.20944/preprints201807.0305.v1
Subject: Social Sciences, Marketing; sustainable happiness; ideal self; ideal social self; brand identification; positive
Online: 17 July 2018 (10:39:58 CEST)
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Wed, 2 May 2018
Preprint ARTICLE Download: 203| View: 366| Comments: 4 | doi:10.20944/preprints201805.0042.v1
Subject: Social Sciences, Marketing; products labeling; organic food products labeling; labeling innovation; sustainable food consumption; buying decision
Online: 2 May 2018 (13:10:20 CEST)
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Fri, 17 November 2017
Preprint ARTICLE Download: 546| View: 466| Comments: 0 | doi:10.20944/preprints201711.0115.v1
Subject: Social Sciences, Marketing; FMCG; retail sales; geography methods; mesoscopic sales features; goods distribution strategy; development of economy
Online: 17 November 2017 (17:15:34 CET)
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Thu, 16 November 2017
Preprint ARTICLE Download: 475| View: 371| Comments: 0 | doi:10.20944/preprints201711.0108.v1
Subject: Social Sciences, Marketing; food sustainable innovation; rice with milk; hedonic tasting
Online: 16 November 2017 (07:29:20 CET)
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Fri, 17 March 2017
Preprint ARTICLE Download: 639| View: 805| Comments: 0 | doi:10.20944/preprints201703.0144.v1
Subject: Social Sciences, Marketing; Locavore, Locally produced foods, Health consciousness, Traceability, Price consciouness, Taste, Social Responsibility.
Online: 17 March 2017 (22:05:04 CET)
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Wed, 30 November 2016
Preprint ARTICLE Download: 1372| View: 917| Comments: 0 | doi:10.20944/preprints201611.0149.v1
Subject: Social Sciences, Marketing; adaptive co-marketing; social marketing; community-based social marketing; social license to operate; community engagement; corporate social responsibility; marketing strategy
Online: 30 November 2016 (05:13:35 CET)
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