Tue, 17 July 2018
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Preprint ARTICLE Download: 14| View: 50| Comments: 0| doi:10.20944/preprints201807.0307.v1
Subject: Social Sciences, Marketing; sustainable outcomes; dedication-based mechanism; constraint-based mechanism; perceived switching costs; loyalty program
Online: 17 July 2018 (10:55:47 CEST)
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Preprint ARTICLE Download: 13| View: 53| Comments: 0| doi:10.20944/preprints201807.0305.v1
Subject: Social Sciences, Marketing; sustainable happiness; ideal self; ideal social self; brand identification; positive
Online: 17 July 2018 (10:39:58 CEST)
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Wed, 2 May 2018
Preprint ARTICLE Download: 118| View: 226| Comments: 4| doi:10.20944/preprints201805.0042.v1
Subject: Social Sciences, Marketing; products labeling; organic food products labeling; labeling innovation; sustainable food consumption; buying decision
Online: 2 May 2018 (13:10:20 CEST)
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Fri, 17 November 2017
Preprint ARTICLE Download: 387| View: 315| Comments: 0| doi:10.20944/preprints201711.0115.v1
Subject: Social Sciences, Marketing; FMCG; retail sales; geography methods; mesoscopic sales features; goods distribution strategy; development of economy
Online: 17 November 2017 (17:15:34 CET)
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Thu, 16 November 2017
Preprint ARTICLE Download: 316| View: 285| Comments: 0| doi:10.20944/preprints201711.0108.v1
Subject: Social Sciences, Marketing; food sustainable innovation; rice with milk; hedonic tasting
Online: 16 November 2017 (07:29:20 CET)
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Fri, 17 March 2017
Preprint ARTICLE Download: 548| View: 691| Comments: 0| doi:10.20944/preprints201703.0144.v1
Subject: Social Sciences, Marketing; Locavore, Locally produced foods, Health consciousness, Traceability, Price consciouness, Taste, Social Responsibility.
Online: 17 March 2017 (22:05:04 CET)
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Wed, 30 November 2016
Preprint ARTICLE Download: 1101| View: 831| Comments: 0| doi:10.20944/preprints201611.0149.v1
Subject: Social Sciences, Marketing; adaptive co-marketing; social marketing; community-based social marketing; social license to operate; community engagement; corporate social responsibility; marketing strategy
Online: 30 November 2016 (05:13:35 CET)
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