Population data at small area scales are essential for effective decision-making, influencing public health, disaster response, and resource allocation, amongst others. While national censuses remain the cornerstone of population data, they are often constrained by high costs, infrequent collection cycles, and coverage gaps, which can hinder timely data availability. To address these challenges, geospatial statistical approaches using limited microcensus surveys have been demonstrated as a reliable source, but the field has advanced substantially in recent years, with significant developments in both data sources and modelling methodologies. New approaches now leverage routine health intervention campaign data, satellite-derived settlement maps, and bespoke modelling approaches to produce reliable small area population estimates where enumeration is difficult or outdated. Various countries are applying these techniques to support census operations, health program planning, and humanitarian response. This manuscript reviews recent advances in ‘bottom-up’ population mapping approaches, highlighting innovations in input data, modelling methods, and validation techniques. We examine ongoing challenges, including partial observation of buildings under forest canopy, population displacement, and institutional uptake. Finally, we discuss emerging opportunities to enhance these approaches through better integration with traditional data ecosystems, capacity strengthening, and co-production with national institutions.