Submitted:
01 October 2024
Posted:
02 October 2024
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Abstract
The digital divide, particularly within the context of Artificial Intelligence (AI) sport podcasts, presents significant behavioral and psychosocial challenges for student engagement. This study examines the disparities in access to and proficiency with Information Communication Technologies (ICT) across different demographic groups, focusing on gender, age, and religious level. The advent of the commercial web has heightened the significance of these divides, as first-level digital divide concerns access to the internet, while the second-level digital divide pertains to the ability to use technology proficiently. Existing literature has consistently highlighted persistent inequalities in these areas, which significantly impact the extent to which students from various backgrounds can engage with AI sport podcasts effectively. Understanding these dynamics is crucial for developing strategies to bridge the gap and ensure equitable access to digital learning resources.
Keywords:
Sport
; AI
; Podcasts
Introduction
The ability of different demographics to gain equal access and benefits from Information communication technologies (ICT) has occupied scholars for decades [1,2]. With the advent of the commercial web, analyses have focused on access to the internet, namely first-level digital divide [3], and the ability to use the technology in a skilled manner, namely second-hand digital divide [4]. Three of the main demographics usually analyzed for the divide include: gender [5,6], age [7] and religious level [8], with the majority of studies identifying persistent divides for all three groups [9].
Whereas studies so far examined the issue with respect to the general population, not enough studies examined the digital divide theory with respect to students and none have examined it with respect to the usage of artificial intelligence. This study aims to contribute an innovative analysis to current literature by examining which student demographics, specifically with respect to gender, age and religious level, listen to AI sport podcasts1. Gaps in usage of AI at the university level are critical as a McKinsey report predicts that by 2030, 400 million people could be displaced because of AI platforms who will fill their position [10] while the World Economic Forum predicts that AI will contribute to create 97 million new jobs [11], thus making familiarity with AI platforms crucial for success in the academia and in the workforce.
Indeed, there are already early signs for emergent gaps, specifically gender gap in the academia on the level of university faculty. The World Economic Forum identified that only 13.83% artificial intelligence related papers are authored by women and only 18% of the authors at the main AI conferences are women [12]. This trend is mirrored in the industry level as well, as only 2% of venture capital funded women entrepreneurs starting AI ventures and women form only 22% of AI global workforce [13]. In contrast to the gender gap within the faculty, analysis within student body might reflect other trends, such as adoption trends which might be different than the traditional digital divide patterns.
To conduct our study, we surveyed students at a private Israeli university about their exposure to AI sport content, specifically through podcasts, and their purposes for engaging with this content. We received responses from 207 students, which university staff then analyzed with particular emphasis on gender, religious level, and age. Previous studies have successfully used podcast listening patterns to evaluate the digital divide concerning technology [14].
Gender Digital Divide and AI:
The choice of AI related content as a measure of gender disparity in the academia stems from its crucial role for any assessment of students’ future career in light of its apparent role in leading a fourth industrial revolution [14]. The question of gender equality in the science and technology fields played a central role in studies for decades [15,16]. Mostly, studies highlight a disproportionate advantage for men in all science, Technology, Engineering and Math (STEM) realms in terms of career choice, rank, and skills [17,18]. In the academia, where students usually begin their career paths, a recent study found that the percentage of male graduating informational and communication technologies programs is 4 times higher than female [19]. Importantly, studies explain this gender gap based on analyses which reveal that women succumb to their gender stereotype about their inherent lower abilities in the STEM fields from the age of six [20,21,22]. This happen even when in reality their performance in exams shows that their abilities are evidently high in these fields [23]. Instead, they often choose non-STEM courses such as Nursing, Education and Communication studies [24,25], courses in which the majority of students are traditionally female and where wages are relatively lower than STEM.
In contrast, some studies in the developed world found no significant gender differences with respect to STEM access and skills. In Switzerland, a study of high school students’ technological skills found minimal gender differences [26]. In a study conducted in Canada, there were no differences between the male and female students in the department in terms of skills [27]. Similarly, in Spain, a study of the gendered differences in technical and computer skills of teachers revealed no significant differences between female and male teachers [28].
Age and Digital Divide
Overall, there is a near consensus that age plays a major role in access and use of technology as well as in difference in skills [29,30,31]. Studies have found that young adults were less anxious about technology than middle aged adults and that older adults were more anxious about technology than middle-aged adults, drawing a clear link between age and technology use [32]. A major study in Switzerland further highlighted the so-called "grey divide" between people over 65 years of age, further indicated that for old seniors over 70 years of age are often excluded from web usage and learning new skills [33]. The problem of technophobia indeed appears to grow in a linear way with age as studies conducted on the interplay between age and the use of the web indicate that with every five years of age, particularly above the age of 65, the likelihood of using the web decreases by 8% [34]. Other studies [34] also distinguishes between digital immigrants and digital natives, with the first being at a major disadvantage as oppose to the younger generations growing up with computers and the web [35].
In minority, a study conducted in Canada and Australia argued that studies of age and the digital divide ignore the social context of the individuals and treats them as a homogenous group. The study argue that gender, practices, social class, social norms and other factors should be taken into account while analyzing the issue to better contextualize differences in this heterogenous group(s) [36].
Religiosity and the Digital Divide
Studies have identified that religiosity decrease the tendency to participate in online activities [37]. This is due both to the fact that the web presents a more secular prism of the world than many religious people would like to expose themselves to [38] as well as the fact that they tend to have stronger offline communities and are less in need of online communities [39]. Some studies identify that the effect is stronger for females [40].
In contrast, other studies argued that the web serves as a platform to reduce religious authority thanks to its anonymity, thus that religiosity will not have any effect on the tendency to use technology [41,42]. These studies actually see that the web serves as a perfect hub for religious fundamentalism, thus being used intensively by religious groups to promote their agendas [43].
Methodology
Procedure
The study was conducted following rigorous ethical guidelines, with approval secured from the Institutional Review Board (IRB) of the first author’s affiliated university in Israel. This approval was granted under the oversight of the University Research Ethics Committee, ensuring that all research activities met the necessary ethical standards for conducting studies involving human participants.
Data collection for this study was carried out through a structured survey, which was disseminated primarily via WhatsApp. The use of WhatsApp as a distribution platform allowed the researchers to reach a broad and diverse audience, including students at various stages of their academic careers—bachelor’s, master’s, and doctoral programs—as well as recent graduates. In addition to students, the survey was also distributed to administrative and academic staff members within a private Israeli university. This diverse sampling strategy was designed to capture a wide range of perspectives on the exposure to and engagement with content related to artificial intelligence (AI).
The central aim of the survey was to explore the extent to which these different groups are exposed to AI-related content, with a particular focus on podcasts as a medium. Moreover, the study sought to understand the purposes for which individuals engage with this content—whether for educational purposes, professional development, personal interest, or other reasons. The survey was carefully designed to gather detailed demographic information, allowing the researchers to analyze the data with a specific emphasis on variables such as gender, religious affiliation, and age. This demographic focus enabled a more nuanced understanding of how different groups within the university community interact with AI content.
The survey was conducted over a period in April 2024 and successfully obtained 203 completed responses. The sampling approach was one of convenience, meaning that the survey was available until the target number of responses was reached. Once this sample size was achieved, the survey was removed from the WhatsApp groups to conclude the data collection phase.
Participants were fully informed about the nature of the study and their role within it. It was explicitly communicated that participation was entirely voluntary and that all responses would remain anonymous. This anonymity was ensured to protect the privacy of the participants and to encourage honest and candid responses. Participants were also informed that they were not required to answer all questions and that they could choose to skip any question without any repercussions. Furthermore, the survey made it clear that no incentives, financial or otherwise, would be offered in exchange for participation. Before beginning the survey, participants were asked to acknowledge that they had read and understood these terms and agreed to proceed with the survey under these conditions.
The survey also included detailed information about the researchers conducting the study, including their names, affiliations, and contact details. This transparency was intended to provide participants with a clear understanding of who was responsible for the research and how they could reach out with any questions or concerns regarding the survey or the use of the data collected. This level of detail was provided to ensure that participants were fully informed and could make an educated decision about their participation in the study.
Measures
To explore the uses and gratifications associated with AI podcasts, the survey included questions addressing both socio-demographic characteristics and consumption patterns. The questionnaire was structured into two primary sections:
1. Demographics Section: Drawing on the principles of the digital divide and knowledge gap theory, this section comprised a series of closed-ended questions designed to assess a range of socio-demographic variables. These variables included gender, age, area of residence, religious affiliation, level of religiosity, marital status, number of children, level of education, and economic status, as outlined by Hwang and Jeong (2009). The intent was to provide a comprehensive demographic profile of the respondents, which could later be analyzed in relation to their podcast consumption habits.
2. Motives for AI Podcast Use: The second part of the questionnaire focused on understanding the motivations behind AI podcast consumption, utilizing Katz et al.’s (1974) uses and gratifications framework. This section employed a two-step approach. Initially, participants were asked to rate the importance of various needs—categorized into affective, cognitive, and escapist needs—on a scale from 1 (not important at all) to 3 (very important). If a participant rated a need as even slightly important, they were then asked to evaluate how well AI podcasts helped satisfy that need, using a scale from 1 (not at all helpful) to 6 (very helpful).
Building on the uses and gratifications theory, this section included four key questions encompassing 29 statements that probed into the consumption habits and motivations of AI podcast listeners. For instance, participants were asked how frequently they listen to AI podcasts (daily, several times a week, several times a month, seldom, or not at all). They were also asked to identify the specific gratifications that AI podcasts provide, such as knowledge acquisition, escapism, coverage of topics not addressed by traditional media, added value, and social interaction. Additionally, the survey explored the contexts in which respondents consumed AI podcasts, such as while driving, during workouts, before bedtime, or while browsing the internet.
All questions were rated on a 6-point Likert scale, where 1 represented "not at all" and 6 represented "to a very large extent." This scale was used to measure the extent of podcast consumption and the degree to which participants’ needs were met by listening to AI podcasts. Notably, the survey did not employ any subscales or psychometric indices, maintaining a straightforward approach to data collection.
To determine whether there were significant differences in the satisfaction of various needs based on socio-demographic factors (such as gender, age, and area of residence), the researchers conducted a one-way analysis of variance (ANOVA) followed by a Scheffé post-hoc analysis. This statistical approach allowed for the identification of any meaningful differences in podcast consumption patterns and motives across different demographic groups.
Findings
Demographics
There were 207 participants in the research, 65.2% out of them were males and 34.8% were females. The average age was 45.45 years, with a median of 45 years and a standard deviation of 0.477. In terms of education level, most participants held a bachelor’s degree (43.5%), followed by those with a masters degree or higher (33.3%). Regarding religious affiliation, the vast majority of participants were secular (75.4%). In terms of income level, most participants earned above the average income (69.6%), with the primary occupation being in the high-tech sector (25%).
Concerning podcast listening frequency, most participants listened between once a week and twice a week (42%), followed by those who listened between once a month and twice a month (31.9%).
Descriptive Statistics
Table 1 provides descriptive statistics related to listener needs for an AI podcast. The strongest needs were "provides added value" and "covers untraditional topics," with means of 4.80 and 4.54 respectively, both medians at 5.0. Conversely, the lowers’ scored needs were "provides escape" and “other “needs with means of 2.87 and 2.67 respectively.
Table 2 provides descriptive statistics related to the reasons for consuming the AI podcast. The strongest reasons were "the topics are relevant and up-to-date for me" and "the podcast is engaging and exciting," with means of 5.04 and 4.42 respectively, and both having medians of 5.0. Conversely, the lowest scored reasons were "all my friends listen and recommend" and "topics are great for work discussions" with means of 2.17 and 3.41 respectively.
Table 3 provides descriptive statistics related to the various ways participants consume the podcast AI. The most common method was listening while driving, with a mean of 3.99 and a median of 5.00. Other frequent methods included listening while doing chores and during exercise, with means of 3.09 and 3.03, and medians of 3.00 and 2.00, respectively. The least common methods were listening before sleep (mean of 1.99, median of 1.00) and using it as background during work (mean of 2.01, median of 1.00).
Sex and Needs: (See Table 3)
- To measure the relationship between the sex of the listener and the need for content that is not covered in traditional media, a Pearson test was conducted. The results indicated a weak correlation between the variables (r=0.207, p<0.01). This finding suggests that females tend to consume the podcast because of the need for content that is not covered in traditional media more than males, but this tendency is weak.
- To measure the relationship between the sex of the listener and the other needs, a Pearson test was conducted. The results indicated a weak correlation between the variables (r=0.212, p<0.01). This finding suggests that females tend to consume the podcast because of other needs more than males, but this tendency is weak.
- To measure the relationship between the sex of the listener and because the topics are "relevant and up-to-date" for the listener, a Pearson test was conducted. The results indicated a weak correlation between the variables (r=0.162, p<0.05). This finding suggests that females tend to consume the podcast because the topics are "relevant and up-to-date" for the listener more than males, but this tendency is weak.
Table 3.
descriptive statistics – ways of consumption.
| way_of_consumption_exclusively | way_of_consumption_while_driving | way_of_consumption_as_work_background | way_of_consumption_during_exercise | way_of_consumption_while_doing_chores | way_of_consumption_before_sleep | way_of_consumption_while_browsing_pc | way_of_consumption_while_browsing_mobile | ||
|---|---|---|---|---|---|---|---|---|---|
| N | Valid | 207 | 207 | 207 | 207 | 207 | 207 | 207 | 207 |
| Mean | 2.9420 | 3.9855 | 2.0145 | 3.0290 | 3.0870 | 1.9855 | 2.3188 | 2.1884 | |
| Median | 3.0000 | 5.0000 | 1.0000 | 2.0000 | 3.0000 | 1.0000 | 1.0000 | 1.0000 | |
| Std. Deviation | 1.64480 | 1.98655 | 1.45308 | 1.99736 | 1.78782 | 1.46307 | 1.70231 | 1.56672 |
| Correlations | ||
| gender_coded | ||
| needs_meets_work_related_needs | Pearson Correlation | 0.039 |
| Sig. (2-tailed) | 0.572 | |
| N | 207 | |
| needs_meets_personal_life_needs | Pearson Correlation | -0.067 |
| Sig. (2-tailed) | 0.338 | |
| N | 207 | |
| needs_provides_escape | Pearson Correlation | -0.033 |
| Sig. (2-tailed) | 0.638 | |
| N | 207 | |
| needs_covers_untraditional_topics | Pearson Correlation | .207 |
| Sig. (2-tailed) | 0.003 | |
| N | 207 | |
| needs_provides_added_value | Pearson Correlation | 0.088 |
| Sig. (2-tailed) | 0.207 | |
| N | 207 | |
| needs_connects_to_community | Pearson Correlation | 0.075 |
| Sig. (2-tailed) | 0.285 | |
| N | 207 | |
| needs_meets_other_needs | Pearson Correlation | .212 |
| Sig. (2-tailed) | 0.002 | |
| N | 207 | |
| reasons_is_engaging | Pearson Correlation | 0.023 |
| Sig. (2-tailed) | 0.747 | |
| N | 207 | |
| reasons_connection_to_presenter | Pearson Correlation | 0.106 |
| Sig. (2-tailed) | 0.130 | |
| N | 207 | |
| reasons_relevance | Pearson Correlation | .162 |
| Sig. (2-tailed) | 0.020 | |
| N | 207 | |
| reasons_friends_recommend | Pearson Correlation | -0.071 |
| Sig. (2-tailed) | 0.310 | |
| N | 207 | |
| reasons_topics_good_for_work_discussion | Pearson Correlation | 0.024 |
| Sig. (2-tailed) | 0.736 | |
| N | 207 | |
| . Correlation is significant at the 0.01 level (2-tailed). | ||
| . Correlation is significant at the 0.05 level (2-tailed). | ||
Age (See Table 4):
- To measure the relationship between age and the need for "knowledge that helps with my job", a Pearson test was conducted. The test results indicated a weak positive correlation between the variables (r=0.179, p<0.01). This suggests that as age increases, so does the need to listen to the podcast for job-related information, but weakly.
- To measure the relationship between age and the need for "knowledge that helps with personal life", a Pearson test was conducted. The results showed a weak negative correlation between the variables (r=-0.262, p<0.01). This suggests that as age increases, the need to listen to the podcast for achieving personal life-related information decreases, but weakly.
- To measure the relationship between age and the need for consuming the podcast because it connects the person to a certain community, a Pearson test was conducted. The results showed a weak positive correlation between the variables (r=0.210, p<0.01). This suggests that as age increases, so does the need for content that connects to a certain community, but weakly.
- To measure the relationship between age and the reason for listening to the AI podcast—"the podcast fascinates and excites me"—a Pearson test was conducted. The test results indicated a very weak positive correlation between the variables (r=0.146, p<0.01). This finding suggests that as age increases, the tendency to choose to listen to the podcast because it is fascinating and exciting also increases, but weakly.
Table 4.
Age vs. Needs.
| Correlations | ||
|---|---|---|
| Age | ||
| needs_meets_work_related_needs | Pearson Correlation | .179 |
| Sig. (2-tailed) | 0.010 | |
| N | 207 | |
| needs_meets_personal_life_needs | Pearson Correlation | -.262 |
| Sig. (2-tailed) | 0.000 | |
| N | 207 | |
| needs_provides_escape | Pearson Correlation | 0.013 |
| Sig. (2-tailed) | 0.858 | |
| N | 207 | |
| needs_covers_untraditional_topics | Pearson Correlation | 0.043 |
| Sig. (2-tailed) | 0.540 | |
| N | 207 | |
| needs_provides_added_value | Pearson Correlation | -0.031 |
| Sig. (2-tailed) | 0.657 | |
| N | 207 | |
| needs_connects_to_community | Pearson Correlation | .210 |
| Sig. (2-tailed) | 0.002 | |
| N | 207 | |
| needs_meets_other_needs | Pearson Correlation | -0.071 |
| Sig. (2-tailed) | 0.310 | |
| N | 207 | |
| reasons_is_engaging | Pearson Correlation | .146 |
| Sig. (2-tailed) | 0.036 | |
| N | 207 | |
| reasons_connection_to_presenter | Pearson Correlation | -0.073 |
| Sig. (2-tailed) | 0.296 | |
| N | 207 | |
| reasons_relevance | Pearson Correlation | 0.033 |
| Sig. (2-tailed) | 0.632 | |
| N | 207 | |
| reasons_friends_recommend | Pearson Correlation | -0.056 |
| Sig. (2-tailed) | 0.421 | |
| N | 207 | |
| reasons_topics_good_for_work_discussion | Pearson Correlation | 0.053 |
| Sig. (2-tailed) | 0.452 | |
| N | 207 | |
| . Correlation is significant at the 0.01 level (2-tailed). | ||
| . Correlation is significant at the 0.05 level (2-tailed). | ||
Religiosity (See Table 5):
- To measure the relationship between the religion status and the need for "knowledge that helps with personal life”, a Pearson test was conducted. The results showed a weak positive correlation between the variables (r=0.256, p<0.01). This suggests that as the level of religious affiliation (from secular to ultra-Orthodox) increases, so does the need to listen to the podcast for personal life-related information, but weakly.
- To measure the relationship between the religion status and the response to the need for "escaping from the reality”, a Pearson test was conducted. The results showed a weak positive correlation between the variables (r=0.162, p<0.05). This suggests that as the level of religious affiliation (from secular to ultra-Orthodox) increases, so does the need to listen to the podcast to "escape from the reality”, but weakly.
- To measure the relationship between the religion status and the need for content that is not covered in traditional media, a Pearson test was conducted. The results showed a weak positive correlation between the variables (r=0.223, p<0.01). This suggests that as the level of religious affiliation (from secular to ultra-Orthodox) increases, so does the need for content that is not covered in traditional media, but weakly.
- To measure the relationship between the religion status and the need for consuming the podcast because it provides added value, a Pearson test was conducted. The results showed a weak positive correlation between the variables (r=0.296, p<0.01). This suggests that as the level of religious affiliation (from secular to ultra-Orthodox) increases, so does the need to listen to the podcast to gain added value, but weakly.
- To measure the relationship between the religion status and the reason for listening to the podcast - "the podcast fascinates and excites me", a Pearson test was conducted. The test results indicated a weak positive correlation between the variables (r=0.207, p<0.01). This suggests that as the level of religious affiliation (from secular to ultra-Orthodox) increases, so does the tendency to choose to listen to the podcast because it is fascinating and exciting, but weakly.
- To measure the relationship between the religion status and listening to the podcast because of a connection to its presenter, a Pearson test was conducted. The test results indicated a weak positive correlation between the variables (r=0.223, p<0.01). This suggests that as the level of religious affiliation (from secular to ultra-Orthodox) increases, so does the tendency to choose to listen to the podcast because of a connection to its presenter, but weakly.
- To measure the relationship between the religion status and listening to the podcast because the topics are "relevant and up-to-date" for the listener, a Pearson test was conducted. The test results indicated a weak negative correlation between the variables (r=0.154, p<0.05). This suggests that as the level of religious affiliation (from secular to ultra-Orthodox) increases, the tendency to choose to listen to the podcast because its content is relevant and up-to-date for the listener decreases, but weakly.
Table 5.
Motivations to listen to sport podcasts.
| Correlations | ||
|---|---|---|
| religion | ||
| needs_meets_work_related_needs | Pearson Correlation | -0.077 |
| Sig. (2-tailed) | 0.268 | |
| N | 207 | |
| needs_meets_personal_life_needs | Pearson Correlation | .256 |
| Sig. (2-tailed) | 0.000 | |
| N | 207 | |
| needs_provides_escape | Pearson Correlation | .162 |
| Sig. (2-tailed) | 0.019 | |
| N | 207 | |
| needs_covers_untraditional_topics | Pearson Correlation | .223 |
| Sig. (2-tailed) | 0.001 | |
| N | 207 | |
| needs_provides_added_value | Pearson Correlation | .296 |
| Sig. (2-tailed) | 0.000 | |
| N | 207 | |
| needs_connects_to_community | Pearson Correlation | 0.104 |
| Sig. (2-tailed) | 0.138 | |
| N | 207 | |
| needs_meets_other_needs | Pearson Correlation | 0.038 |
| Sig. (2-tailed) | 0.585 | |
| N | 207 | |
| reasons_is_engaging | Pearson Correlation | .207 |
| Sig. (2-tailed) | 0.003 | |
| N | 207 | |
| reasons_connection_to_presenter | Pearson Correlation | .223 |
| Sig. (2-tailed) | 0.001 | |
| N | 207 | |
| reasons_relevance | Pearson Correlation | .154 |
| Sig. (2-tailed) | 0.027 | |
| N | 207 | |
| reasons_friends_recommend | Pearson Correlation | 0.136 |
| Sig. (2-tailed) | 0.051 | |
| N | 207 | |
| reasons_topics_good_for_work_discussion | Pearson Correlation | 0.065 |
| Sig. (2-tailed) | 0.350 | |
| N | 207 | |
| . Correlation is significant at the 0.01 level (2-tailed). | ||
| . Correlation is significant at the 0.05 level (2-tailed). | ||
Discussion and Conclusions
The analysis explored the digital divide theory by examining the demographic characteristics of 207 Israeli students who listen to AI sports podcasts. The descriptive analysis revealed a notable gender disparity, with only about one-third of the listeners identifying as female. Similarly, the majority of respondents—approximately three-quarters—described themselves as secular. Interestingly, the average age of the participants was 45, suggesting that there is no significant digital divide when it comes to age in this context.
However, the results from the correlation analysis presented a more complex picture. Despite the overall weak correlations, the analysis revealed that participants from groups traditionally considered disadvantaged by digital divide theory—such as women, religious individuals, and older adults—reported using AI sports podcasts for personal and professional advancement more significantly than those from so-called advantaged groups. This finding, although subtle, suggests that members of these disadvantaged groups may be leveraging AI podcast content to gain an edge in areas where they might otherwise be at a disadvantage.
The overall findings present a mixed picture. Numerically, there appears to be a gender and religious/secular disparity in AI podcast listening patterns among students. This suggests that, in the realm of AI, the traditional gender gap and religious/secular divide persist, reflecting broader trends identified by digital divide theory. These findings are significant not only from a theoretical standpoint but also in terms of practical implications. They highlight the need for targeted programs aimed at closing these gaps. For instance, initiatives like "Girls Who Code" or "She Codes" could be adapted to focus on university students, particularly those from non-STEM disciplines, to enhance their coding and AI-related skills. Similarly, academic programs could be developed to increase access to AI education among religious students.
Regarding the weak correlation between religious, female, and older participants and their tendency to listen to AI podcasts for gaining an advantage, several explanations could be considered. One possibility is that individuals within these groups who do engage with AI podcasts may be "overachievers," using these resources as a way to compensate for perceived disadvantages and striving to excel as a defense mechanism. Alternatively, the weak correlations might reflect a broader methodological issue: the failure to adequately account for the diverse social contexts of the individuals within these groups, rather than treating them as homogenous categories. This perspective is supported by the work of Neves, who emphasizes the importance of understanding the nuanced social contexts of individuals when analyzing such data.
Future research should explore these hypotheses further, perhaps through qualitative methods like in-depth interviews. Such approaches could provide a more nuanced understanding of these unexpected findings, shedding light on the motivations and experiences of those who defy traditional patterns of digital divide theory in the context of AI podcast consumption.
| 1 | Artificial Intelligence (AI) is rapidly transforming various industries, and the world of sports is no exception. From football to cricket to Formula 1, Al is reshaping how athletes train, how teams strategize, and how fans experience the game. The impact of AI on sports is multi-faceted, reaching far beyond the pitch or track. |
Author Contributions
Writing - original draft: Tal Samuel-Azran. Writing - review and editing: Yair Galily. Methodology and supervision: Tal Laor.
Funding
This research received no external funding.
Institutional Review Board Statement
The study was conducted in accordance with the Declaration of Helsinki, and approved by the Institutional Review Board of Reichman University (protocol code 7209/7 April 2024).
Informed Consent Statement
Informed consent was obtained from all subjects involved in the study.
Data Availability Statement
All statistical date is available upon request from the 1st author.
Conflicts of Interest
The authors declare no conflicts of interest.
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Table 1.
descriptive statistics – variable needs.
| Statistics | ||||||||
|---|---|---|---|---|---|---|---|---|
| needs_meets_work_related_needs | needs_meets_personal_life_needs | needs_provides_escape | needs_covers_untraditional_topics | needs_provides_added_value | needs_connects_to_community | needs_meets_other_needs | ||
| N | 207 | 207 | 207 | 207 | 207 | 207 | 207 | 207 |
| 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Mean | 3.7971 | 3.9710 | 2.8696 | 4.5362 | 4.7971 | 3.6667 | 2.6667 | |
| Median | 4.0000 | 4.0000 | 2.0000 | 5.0000 | 5.0000 | 4.0000 | 2.0000 | |
| Std. Deviation | 1.44390 | 1.50698 | 1.73132 | 1.49348 | 1.33925 | 1.63398 | 1.87472 | |
Table 2.
descriptive statistics – variable reasons.
| Statistics | ||||||
|---|---|---|---|---|---|---|
| reasons_is_engaging | reasons_connection_to_presenter | reasons_relevance | reasons_friends_recommend | reasons_topics_good_for_work_discussion | ||
| N | Valid | 207 | 207 | 207 | 207 | 207 |
| Missing | 0 | 0 | 0 | 0 | 0 | |
| Mean | 4.4203 | 4.1449 | 5.0435 | 2.1739 | 3.4058 | |
| Median | 5.0000 | 5.0000 | 5.0000 | 2.0000 | 3.0000 | |
| Std. Deviation | 1.23547 | 1.59437 | 1.12476 | 1.36485 | 1.63088 | |
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