Version 1
: Received: 1 December 2023 / Approved: 7 December 2023 / Online: 7 December 2023 (11:16:13 CET)
Version 2
: Received: 15 December 2023 / Approved: 18 December 2023 / Online: 18 December 2023 (10:18:56 CET)
How to cite:
Huynh, Q. Bibliometrics Study of Retail and Consumer Behavior Articles (1971-2022). Preprints2023, 2023120510. https://doi.org/10.20944/preprints202312.0510.v2
Huynh, Q. Bibliometrics Study of Retail and Consumer Behavior Articles (1971-2022). Preprints 2023, 2023120510. https://doi.org/10.20944/preprints202312.0510.v2
Huynh, Q. Bibliometrics Study of Retail and Consumer Behavior Articles (1971-2022). Preprints2023, 2023120510. https://doi.org/10.20944/preprints202312.0510.v2
APA Style
Huynh, Q. (2023). Bibliometrics Study of Retail and Consumer Behavior Articles (1971-2022). Preprints. https://doi.org/10.20944/preprints202312.0510.v2
Chicago/Turabian Style
Huynh, Q. 2023 "Bibliometrics Study of Retail and Consumer Behavior Articles (1971-2022)" Preprints. https://doi.org/10.20944/preprints202312.0510.v2
Abstract
This paper conducts a bibliometric analysis focusing on retail and consumer behavior studies. The research addresses key research questions exploring the landscape and evolution of academic contributions in this domain. Leveraging the Scopus database, the research analyzes a significant corpus of 2,111 documents from 1971 to 2022. The findings reveal a distinct surge in scholarly output, reflecting an escalated interest in understanding consumer behavior, particularly in digital environments, influenced by factors such as sustainability and ethical concerns. The research also identifies leading countries and institutions in document production, highlighting the dominance of the United States, the United Kingdom, India, China, and other leading institutions. The analysis also identifies prolific authors, prevalent research themes, and major publications, emphasizing the evolving demand of retail strategies and consumer behavior research.
Keywords
retail; consumer behavior; bibliometrics; marketing trends; research community
Subject
Business, Economics and Management, Marketing
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Commenter: Quintessa Huynh
Commenter's Conflict of Interests: Author