Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

The Significance of Environmental Education in the Determinants of Consumer’s Pro-Environmental Behavior: Lessons from Indonesia and Taiwan

Version 1 : Received: 22 August 2023 / Approved: 22 August 2023 / Online: 23 August 2023 (02:56:50 CEST)

How to cite: Lee, C.-W.; Peng, S.-J.; Lin, J.-Y. The Significance of Environmental Education in the Determinants of Consumer’s Pro-Environmental Behavior: Lessons from Indonesia and Taiwan. Preprints 2023, 2023081599. https://doi.org/10.20944/preprints202308.1599.v1 Lee, C.-W.; Peng, S.-J.; Lin, J.-Y. The Significance of Environmental Education in the Determinants of Consumer’s Pro-Environmental Behavior: Lessons from Indonesia and Taiwan. Preprints 2023, 2023081599. https://doi.org/10.20944/preprints202308.1599.v1

Abstract

The demand for industries to enhance sustainability is rising in response to climate change worries. A pervasive and intensifying worldwide environmental problem, plastic pollution has a particularly severe impact on climate change. The production of significant volumes of plastic garbage occurs mostly in Asian regions. So, it's commonplace to talk about pro-environmental conduct nowadays. Indonesia and Taiwan are chosen as case studies of developed and developing regions, respectively. The cultural differences between the two areas do, however, exist in terms of environmental values, and this further influences consumer behavior. In order to understand how environmental education has influenced pro-environmental behavior, this study examines how environmental attitude, knowledge, motivation, and intention have changed as a result of environmental education. By sending electronic questionnaires to a sample of 235 respondents (110 Indonesian and 125 Taiwanese), gathered between March 11 and April 30, 2023, we employ quantitative approaches and data-gathering procedures. The CB-Structural Equation Modelling with AMOS analytical tool is used to examine the data. We are able to draw important conclusions from the study of differences between Indonesian and Taiwanese and make suggestions for more research as well as theoretical and managerial ramifications.

Keywords

environmental education; environmental attitude; environmental knowledge; pro-environmental behavior

Subject

Social Sciences, Behavior Sciences

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