Version 1
: Received: 5 June 2023 / Approved: 6 June 2023 / Online: 6 June 2023 (03:50:11 CEST)
How to cite:
Dou, Y.; Chen, J. Factors of Sustainable Consumption Behavior Based on Health Risk Perception: The Example of Electronic Vehicles in Kunming, Yunnan Province, China. Preprints2023, 2023060369. https://doi.org/10.20944/preprints202306.0369.v1
Dou, Y.; Chen, J. Factors of Sustainable Consumption Behavior Based on Health Risk Perception: The Example of Electronic Vehicles in Kunming, Yunnan Province, China. Preprints 2023, 2023060369. https://doi.org/10.20944/preprints202306.0369.v1
Dou, Y.; Chen, J. Factors of Sustainable Consumption Behavior Based on Health Risk Perception: The Example of Electronic Vehicles in Kunming, Yunnan Province, China. Preprints2023, 2023060369. https://doi.org/10.20944/preprints202306.0369.v1
APA Style
Dou, Y., & Chen, J. (2023). Factors of Sustainable Consumption Behavior Based on Health Risk Perception: The Example of Electronic Vehicles in Kunming, Yunnan Province, China. Preprints. https://doi.org/10.20944/preprints202306.0369.v1
Chicago/Turabian Style
Dou, Y. and Ji Chen. 2023 "Factors of Sustainable Consumption Behavior Based on Health Risk Perception: The Example of Electronic Vehicles in Kunming, Yunnan Province, China" Preprints. https://doi.org/10.20944/preprints202306.0369.v1
Abstract
A number of sustainable and environmental issues are caused by consumer's behavior. Consumers' consumption pattern plays an increasingly important role in environmental conservation and adopting to a more sustainable community. This study used planned behavior theory and structural equation model to quantifies individual purchasing behavior of electronic vehicles based on perceived health risk cased by air pollution in Kunming, China. The findings showed that (1)for residents in Kunming, the perceived air pollution risk, the willingness to purchase new energy vehicles, and actual purchase behavior are low; (2) perception of health risks has a significant positive impact on purchase willingness, behavioral attitude and subjective norms play a significant positive mediating role between perception of health risks and purchase willingness, and perception of behavioral control plays a significant negative role, purchase willingness has significant positive impact on purchase behavior, the direct effect of perceived behavioral control on purchase behavior is insignificant; (3) for highly educated groups, risk controllability has a significant impact on the perception of health risk, subjective norms and behavioral attitude have significant impacts on purchase willingness, while for low-income gourp, risk controllability has significant impacts on the perception of health risk.
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
