PreprintArticleVersion 1Preserved in Portico This version is not peer-reviewed
The Selection of the Best Deal for Sweet Potato Contract Farming under Directing of Multinomial Logit Model: An Application of the Theory of Planned Behavior
Version 1
: Received: 6 December 2021 / Approved: 7 December 2021 / Online: 7 December 2021 (11:12:22 CET)
How to cite:
Chang, K.; Wu, P.; Liou, J.; Yang, S. The Selection of the Best Deal for Sweet Potato Contract Farming under Directing of Multinomial Logit Model: An Application of the Theory of Planned Behavior. Preprints2021, 2021120098. https://doi.org/10.20944/preprints202112.0098.v1
Chang, K.; Wu, P.; Liou, J.; Yang, S. The Selection of the Best Deal for Sweet Potato Contract Farming under Directing of Multinomial Logit Model: An Application of the Theory of Planned Behavior. Preprints 2021, 2021120098. https://doi.org/10.20944/preprints202112.0098.v1
Chang, K.; Wu, P.; Liou, J.; Yang, S. The Selection of the Best Deal for Sweet Potato Contract Farming under Directing of Multinomial Logit Model: An Application of the Theory of Planned Behavior. Preprints2021, 2021120098. https://doi.org/10.20944/preprints202112.0098.v1
APA Style
Chang, K., Wu, P., Liou, J., & Yang, S. (2021). The Selection of the Best Deal for Sweet Potato Contract Farming under Directing of Multinomial Logit Model: An Application of the Theory of Planned Behavior. Preprints. https://doi.org/10.20944/preprints202112.0098.v1
Chicago/Turabian Style
Chang, K., Je-Liang Liou and Shou-Lin Yang. 2021 "The Selection of the Best Deal for Sweet Potato Contract Farming under Directing of Multinomial Logit Model: An Application of the Theory of Planned Behavior" Preprints. https://doi.org/10.20944/preprints202112.0098.v1
Abstract
The purposes of this study are based upon the theory of planned behavior (TPB) to examine the impact of past experiences of contract farming on selecting a specific type of contract farming in the future and then compare different psychological factors in the TPB for different potential contract farmer statuses. These statuses include homesteaders, farmers from cooperative farms, farmers from production and sales teams, professional farmers, and brokers. The impact of factors in the TPB for a particular contract type on potential contract farmers is further to compute. To this end, data are collected in three major sweet potato production areas in Taiwan. The results show that the farmers’ past contract farming experience does not influence the selection of the contract in the future. As for the selection of contract type, strengthening the perception and motivating the behavioral intention of contract farming for cooperative farms will increase the probability of selecting an unclassified sweet potato size contract. On the other hand, enhancing perceived behavioral control factors and behavioral intention factors for professional farmers and brokers is apt to have a relatively high probability of selecting those types involving the highest amount or the best price to obtain the best deal.
Keywords
Theory of planned behavior; Psychological factors; Sociodemographic factors; Behavior; Broker; Professional farmer; Cooperative farm; Probit model; Multinomial logit model; Marginal effect
Subject
Social Sciences, Decision Sciences
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
