Extending from the current Elaboration likelihood model scholarship, this article proposes a framework for applying ELM to cricket bat purchase. Professional cricketers or fans require comprehensive and adequate pieces of information about cricket bat through the Internet. Buyers simultaneously encourage internet reviews for product impressions, and they experience meaningful associations. ELM and the Internet exemplify the cricket bat buying process by engaging buyers with product specification and create a meaningful relationship between buyers and sellers. At the same time, buyers feel empowered to choose a product of their choice. Describing the Elaboration likelihood model, we have facilitated an approach for cricket bats buying. This article has explored how ELM through the Internet can encourage buyers to be informative about cricket bats while silencing retailers' voices and visions into a unique buyer-seller relationship.

Food is the component that serves the primary purpose of survival for all of us. In the pre-pandemic situation, engagement with online food communities was considerably low. People enjoyed the experience of going outdoors and sharing experiences about the food and the restaurants. However, with the lockdown and imposition of the rules, going outdoors has become unfeasible. The pandemic has also affected consumers' consumption behaviour regarding food. No literature has studied the consumers' emerging trend of food consumption behaviour during the pandemic. I intend to explore and understand the dominant themes and consumer insights regarding food consumption through netnography to address this gap. I have considered the "Dil se Foodie" community as one of the largest online food communities on Facebook.