Version 1
: Received: 19 December 2023 / Approved: 19 December 2023 / Online: 20 December 2023 (09:33:38 CET)
How to cite:
Chakraborty, A.; Roy, G. Understanding Online Food Communities and Consumption Patterns in the Pandemic Through Netnography. Preprints2023, 2023121458. https://doi.org/10.20944/preprints202312.1458.v1
Chakraborty, A.; Roy, G. Understanding Online Food Communities and Consumption Patterns in the Pandemic Through Netnography. Preprints 2023, 2023121458. https://doi.org/10.20944/preprints202312.1458.v1
Chakraborty, A.; Roy, G. Understanding Online Food Communities and Consumption Patterns in the Pandemic Through Netnography. Preprints2023, 2023121458. https://doi.org/10.20944/preprints202312.1458.v1
APA Style
Chakraborty, A., & Roy, G. (2023). Understanding Online Food Communities and Consumption Patterns in the Pandemic Through Netnography. Preprints. https://doi.org/10.20944/preprints202312.1458.v1
Chicago/Turabian Style
Chakraborty, A. and Gourav Roy. 2023 "Understanding Online Food Communities and Consumption Patterns in the Pandemic Through Netnography" Preprints. https://doi.org/10.20944/preprints202312.1458.v1
Abstract
Food is the component that serves the primary purpose of survival for all of us. In the pre-pandemic situation, engagement with online food communities was considerably low. People enjoyed the experience of going outdoors and sharing experiences about the food and the restaurants. However, with the lockdown and imposition of the rules, going outdoors has become unfeasible. The pandemic has also affected consumers' consumption behaviour regarding food. No literature has studied the consumers' emerging trend of food consumption behaviour during the pandemic. I intend to explore and understand the dominant themes and consumer insights regarding food consumption through netnography to address this gap. I have considered the "Dil se Foodie" community as one of the largest online food communities on Facebook.
Keywords
online communities; food; netnography
Subject
Business, Economics and Management, Marketing
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
