Electrochemical CO₂ reduction to ethanol is a promising route for circular-carbon fuel and chemical production, but practical implementation remains limited by coupled membrane, catalyst, transport and system-integration constraints. This Communication reassesses anion-exchange membranes (AEMs) and bipolar membranes (BPMs) using recent 2024–2026 literature. The central argument is that membrane selection is not a passive separation choice; it controls local pH, charge carriers, CO₂ availability, carbonate formation, water activity, proton/cation deliv-ery, product crossover and downstream techno-economic assessment (TEA) and life cycle assessment (LCA) burdens. AEM operation can create alkaline cathodic microenvironments that favor C–C coupling, but bicarbonate/carbonate formation imposes carbon-loss, salt-management and recovery penalties. BPM operation can improve pH separation and carbon management through water dissociation and bicarbonate acidification, but its viability depends on water-dissociation efficiency, co-ion exclusion, junction stability and voltage control. Recent ethanol-selective catalyst studies further show that copper oxidation state, grain boundaries, sub-surface dopants, ionomers, interfacial wettability and dynamic operation interact strongly with membrane-imposed microenvironments. The Communication pro-poses a membrane-centered decision framework linking AEM/BPM selection with ethanol selectivity, single-pass carbon utilization, energy efficiency, durability, TEA/LCA boundaries and future reactor design.