Charisma and Conscience: Narcissistic Leaders' Use of Ethical Language to Justify Control

The article explains the narcissism leadership paradox in the existing organizations in relation to the rhetoric of ethics used strategically to legitimize the use of control. The loss of trust in leaders and in employees are both practiced in the sense that leaders manifest the disjunction between organizational discourses and reality by instantiating values in superficial ways in what they say and in real ways in what they do. The study relies on three guiding questions: (1) How do narcissistic leaders legitimize themselves by thinking that they are right in the moral sense? (2) What are a few of the stressors related to employees where ethics and practice collide? (3) Does dissonance cause organizational cynicism? Semi-structured interviews with 24 employees working in Higher Education Institutes were used to collect qualitative data to answer the following questions: The similar patterns and their comparison across cases were determined by coding and performing thematic analysis in computer through excel. The outcomes show 3 broad themes. First, the Virtue Costume demonstrates that both virtue signaling and moral language are being offered to fulfill personal interest and acquire power. Second, Branding the Self as the Company causes us to concentrate on how egoistic leaders project their own image as the identity and values of the company. Third, the Contagion of Cynicism explains how employees who become disillusioned, cynical and detached respond when they feel hypocrisy in the words and actions of their leaders. The paper associate’s impression management and moral justification of narcissist leaders with falling trust and calls on authentic leadership and open cultural supervision to restrain cynicism and provide theoretical and practical organizational knowledge. This study’s implications align with Alowais and Suliman (2025), who demonstrated how Leader Dark Triad (LDT) traits can cascade into Employee Dark Triad (EDT) behaviors. By extending this logic, our findings show how narcissistic leaders’ ethical rhetoric similarly shapes organizational climates, reinforcing manipulative dynamics.