2. Categorizing Pressure Groups
A classification can be made on the basis of the ambitions of a pressure group. Those ambitions might be limited to the modification of specific government actions, or they might be broad enough to challenge the essential policies of the government. It's also possible to make a distinction regarding the number of people affected by the work of a group. A pressure group might work for the benefit of every person in a country or region, or, on the flip side, it might represent a very specific interest. Just like the previous distinctions don’t fully capture the messy reality of politics, none of them seem to genuinely illustrate the vast differences between the types of groups out there.
To tackle this classification issue, we can use the “strategies applied” distinction as a basis. There are two broad strategies we can identify in terms of resource mobilization: playing a lonely trade or playing a numbers game. Groups that choose to play a lonely trade aim to persuade the target to extend a concession with a narrow response. In contrast, those who take up the play a numbers game strategy will try to sway the target's decision by mobilizing as many folks as possible for the desired outcome (Grant, 2005). By doing this, they tap into public opinion, mass media, and protest rallies. One could assume that groups relying on playing a lonely trade and those who opt for a play a numbers game strategy will have distinctly different characteristics.
2.1. Interest-Based Groups
The term pressure groups is only one of several which are used to describe organisations made up of individuals whose common interests are scarce enough to promote political action, within government, in the press or with other groups in one or the other interest. Another widely used term is interest groups. The terms organised interests and public interest groups are also used but less frequently. The reader is cautioned that different writers adopt different definitions of interest and that this sometimes leads to confusion. Interest groups could be defined as all organisations, associations, or groups which promote interests of any kind or tenable interests on the part of their members. As understood here, pressure groups mean always organisations or groups based on mutual interests (Greenwood & Halpin, 2007).
Trade unions and all sort of employers and industry associations as well as other professional associations exist in the interest group category but are not pressure groups as distance to government is usually quite short. Academics associations, lobby groups providing research funding, or groups with a lay-off interest may be viewed as intended interest groups, but not as pressure groups, because the two are not based on a society-wide interest. Therefore, pressure groups in this discussion are nothing but interest groups if understood as organisational groups which are not representatives of labour market parties, or if otherwise denoted as interest groups. All those political organisations which have a special interest or a mixture of interests of a kind which cannot be classified through the above mentioned categories but still observe the same roles in society responses toward political action are included as pressure groups.
The main role of pressure groups within the politico-administrative system is expressed by the term representation. Basically group representation means that outside the deliberative forum (the parliament) a political actor exists which is allowed to express his or her point of interest to the deliberative forum. The term interest groups is frequently used instead of pressure groups simply to mean groups that pursue a particular interest in a political arena. Politically the term interest is closer to the term wishes than the term power. To focus on interests in the politics means not to disregard the main political drive institutions but to focus on wishes or interests which may be more or less biased compared to their epistemic, ethical, social ontological and legal interpretations on the polity.
2.2. Ideological Groups
Ideological groups raise ideas and principles of greater permanence and more comprehensive scope than temporary groups. These views and ideas may move persons to action in the political arena or to convince parties of the wisdom or folly of certain courses, and there are very many groups who are ardent with this kind of zeal. In South Africa there are the Dutch Reformed Church and its subordinate committees, as also bodies like the Broederbond, devoted to the Afrikanerisation of South African society. The Broederbond might really be a “philosophical society” in the sense of abjuring action in the political field, but it has been no less influential than political parties in the pursuit of political goals great and small. These societies have, at certain periods in history, been brought to act in concert, and then havoc has been wrought. Brooks’s “intellectually aristocratic” society is an instance of this form of group. It is probable that just as in America secrets were united at the time of the Boston Tea Party, so in South Africa a group of influential men were united in a society to form the Johannesburg Conspiracy (B. Harris, 1969). The Broederbond is effective because it gives the outside world the impression of a closely integrated group of about 6,700 self-perpetuating oligarchs. Moreover, apartheid would appear to be a Broederbond plot. The fact that the Broederbond is described in such a fashion is itself a testimony to its effectiveness. However, it is hoped that this organism is capable of reform—not in the sense of political change, but in the sense of democratization. That there is something specific that might be described as a Broederbond is doubtful. Rather it is a mass of different and often conflicting groups and movements with the same general ethos (Donovan et al., 2003). The Broederbond actions have often taken place in the open—the inkwazi central banks, the attempt made in 1957 to found the ABC or Assemblers of Better Citizen Groups out of all the youth organizations. With the gradual refinement of techniques of persuasion through surveillance and censorship, the actions of the Broederbond might descend into a more holistic complexity. Of the earlier actions almost all have been unmitigated failures. The gradual erosion of the Broederbond’s earlier influence has often been misread as a reduction in the whole society’s power over the regime. A difficulty arises with a change of government. Given a particular party ethos, a change in government results in a change in ethos, groups take on a new personality and interest groups resign from it, taking with them the need to wield power.
2.3. Professional Associations
Moving from social movements to institutionalized pressure groups, we first consider the role of professional associations. A professional association is a formal organization responsible for overseeing the professional qualifications and standards of members and their practice of their vocations. Widely recognized as custodian of the public standards of a profession, they also possess considerable political and social power. The very different political capabilities of the various professional associations are explained by differences in the length and organization of their professional cultures and business expertise. Professional associations are generally more successful than other pressure groups in blocking governmental action. A theory of the knowledge, esteem, and identity advantages of professional associations over otherwise-equally-placed pressure groups is postulated. The theory is to be applied to the example cases of the American Medical Association, the American Bar Association, and the American Institute of Accountants.
The influence of professional associations on public policy serves as an exemplar of the influence of formally-structured interest groups in modern representative democracies. Professional associations serve as avenues through which the professional knowledge and knowledge-based esteem (which a sizeable percentage of the public generally believes to be equivalent with the quality of their work) of the professions can be communicated to the political process. In doing so, they provide politicians with opportunities to appear knowledgeable and informed regarding those issues and so to develop their own professionally-associated identities. Their expert testimony is most often a social good that enhances political efficiency and accountability but they are also a source of public harm in that they promote public policies calculated to maximize profits regardless of any adverse repercussions on the public they are meant to benefit. As a form of structured interest group, professional associations are generally more powerful than other forms; acting under equivalent conditions, politicians incur greater costs and difficulties in taking action against professional associations than against other pressure groups (G. Donnelly, 1994).
The basic characteristics of what are referred to as professional associations are outlined and those characteristics taken as the requisite definition of the term. The argument for their consideration as a distinct type of pressure group is advanced. The argument for their relative political capacity is made in general terms and then applied to the American professional associations of the medicine, law, and accounting professions as example cases.
2.4. Public Interest Groups
Public interest groups, or groups that claim to represent broad societal interests and thus function as intermediaries between citizens and the centralized state, are of fundamental importance to the basic functioning of democratic pluralism. On the one hand, these groups provide the representation otherwise absent from the agenda-setting functions of policy elites. On the other hand, they are at least initially outside the core of civil society. As a group sector these associations thus raise fundamental questions about democracy. What broad public interests are represented among ideas and interests present in the political discourse? Under what conditions, structure, and processes, do public interest movements/campaigns form in modern democracies? Although extensively studied in the literature, this is still an important issue. In the case of interest groups, examples include: What are the similarities and differences in the role of business, trade, and public interest groups in different democratic contexts? How do different collective action structures condition access and influence paths? What are the effects of the changing party-state-public interest groups relationships in different national contexts? How do public interest groups with transnational claims emerge, mobilize, and interact with the EU? How can public interest groups deal with the limits of deductible donations in terms of their funding strategies, and how can they influence the debates on regulation within the EU? (S. Meyer & R. Imig, 1993).
Public interest groups are likely to exist in modest numbers for long periods of time and often in countries with active trade associations and business groups. In recent years, however, the relative numbers and influence of these organizations have increased dramatically, particularly in the United States, the battered but largely intact bastion of pluralism. This adopts a political opportunity approach to address some critical theoretical and empirical questions involving these groups. Public interest groups have emerged in increasing numbers and with considerable political effectiveness since the late 1950s. Their creation and widespread success mark the most dramatic change of the last quarter century in the composition and behavior of organized interests. Other sectors of organized interests have also flowered, but few as abruptly or noticeably as the public interest.