Submitted:
07 May 2025
Posted:
08 May 2025
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Abstract
Keywords:
1. Introduction
2. Research Methodology, Questions, and Propositions
- Does an analysis of current data and trends suggest California will be able to achieve 100% compliance with the “Mandate” for brand new zero emissions auto sales by 2035?
- Based on current trends and ancillary data, can California develop enough charging stations to facilitate desired purchase demand for brand new zero emissions EV’s?
- Most likely, California will not be able to achieve 100% compliance with Mandate directives by 2035 and likewise will not realize expectations of new EV auto sales, based on current data and trends.
- California consumers will likely have adequate access to new EV’s to meet related demand.
- Presently, California has failed to adequately address demand (including affordability) of lower-income populations for EVs but could implement policies to better incentivize EV purchases by subsidizing more public and private charging station installations and increasing the financial incentives for EV purchases, including leases and used EV’s.
- California will not be able to develop enough charging stations to meet consumer needs relative to new EV registrations.
- California will have difficulty enforcing the Mandate, resulting from numerous variables affecting such enforceability.
3. Secondary Data and Literature Review
3.1. National (US) Sales and Consumer Demand Data



3.2. California Internal Data
- Cap-and-trade (the primary funding mechanism)—40% in discretionary allocations.
- Clean Cars 4 All
- Clean Vehicle Rebate Project
- Clean Vehicles Assistance Program
3.3. Criteria for Participation in the New Combined Program
| Income Eligibility | 8 Years Old or Newer Hybrid Electric Vehicle 35+ Miles per Gallon (Combined) | 8 Years Old or Newer Plug-in Hybrid Electric Vehicle | 8 Years Old or Newer Zero-Emission Vehicle |
|---|---|---|---|
| Less than or equal to 300% Federal Poverty Level | $7000 | $9500 (Plus, up to $2000 for charging equipment or pre-loaded charge card) | $10,000 (Plus, up to $2000 for charging equipment or pre-loaded charge card) |
| Less than or equal to 300% Federal Poverty Level in Disadvantaged Communities | $7000 | $11,500 (Plus, up to $2000 for charging equipment or pre-loaded charge card) | $12,000 (Plus, up to $2000 for charging equipment or pre-loaded charge card) |
| Federal Poverty Level (FPL) | ||
|---|---|---|
| Family Size | Amounts | 300% FPL |
| For individuals (single) | $ 15,650 | $46,950 |
| For a Family of 2 | $ 21,150 | $63,450 |
| For a Family of 3 | $26,650 | $79,950 |
| For a Family of 4 | $32,150 | $96,450 |
| For a Family of 5 | $37,650 | $112,950 |
| For a Family of 6 | $43,150 | $129,450 |
| For a Family of 7 | $48,650 | $145,950 |
| For a Family of 8 | $54,150 | $162,450 |
| For a Family of 9 | + $5500 per Person | + $16,500 per Person |
3.4. California’s Implied Sales Ramp-Up to Address the Mandate
3.5. Affordability of Electric Vehicles—Availing Oneself of the Incentives
3.6. California Sales and Demand Data
- In mid-2024 the California New Car Dealers Association reported the growth rate of all electric vehicles in California dropped by 1.2% in the second quarter of 2024 (Symon, E., 2024 [32]).
- Likewise, the number of electric car registrations decreased from 102,730 in the second quarter of 2023 to 101,443 in the second quarter of 2024.
- Sales of electric cars declined for the first time in ten years in the final quarter of 2023, despite surging in the first six months of 2023.
- Recorded sales of the fourth quarter 2023 were 89,933, a decline of 10.2% (Symon).
- Dramatic increases in market share from 2020 to 2023 year-end for all categories (EV, PHEV, and HEV) but fluctuating market share data from the third quarter of 2023 to the third quarter of 2024.
- Comparison of the third quarter of 2023 to the third quarter 2024 indicates fluctuating data with both slight increases in market share and slight decreases in market share.
- Average quarterly EV registrations were 111,412 per quarter from the third quarter of 2023 to the third quarter of 2024, or 445,648 registrations per annum.
- A slight increase in the second quarter registrations of 2024, (116,166), and the third quarter of 2024, (116,179).
3.7. Likelihood of Meeting the “Mandate”—EV Purchases
3.7.1. General Mandate Compliance Potential
| Projected New EV Registrations | |||||
|---|---|---|---|---|---|
| Consistent Year on Year Flat Demand per Brad Anderson (2024) | |||||
| A | B | C | D | E | F |
| Year | Current Annual Sales |
CARB Ramp-Up % Required |
CARB Required EV Sales “Ramp Up” |
Based on Flat Demand per Brad Anderson |
Based on Flat Demand Deficit/Surplus to CARB Req (E-D) |
| 2026 | 1,800,000 | 35.00% | 630,000.00 | 450,000 | (180,000.00) |
| 2027 | 1,800,000 | 43.00% | 774,000.00 | 450,000 | (324,000.00) |
| 2028 | 1,800,000 | 49.50% | 891,000.00 | 450,000 | (441,000.00) |
| 2029 | 1,800,000 | 59.00% | 1,062,000.00 | 450,000 | (612,000.00) |
| 2030 | 1,800,000 | 68.10% | 1,225,800.00 | 450,000 | (775,800.00) |
| 2031 | 1,800,000 | 76.00% | 1,368,000.00 | 450,000 | (918,000.00) |
| 2032 | 1,800,000 | 82.00% | 1,476,000.00 | 450,000 | (1,026,000.00) |
| 2033 | 1,800,000 | 88.00% | 1,584,000.00 | 450,000 | (1,134,000.00) |
| 2034 | 1,800,000 | 94.00% | 1,692,000.00 | 450,000 | (1,242,000.00) |
| 2035 | 1,800,000 | 100.00% | 1,800,000.00 | 450,000 | (1,350,000.00) |
| Totals-------> | 12,502,800.00 | 4,500,000.00 | (8,002,800.00) | ||
3.7.2. Low to Moderate Income Mandate Compliance Potential
- $46,950 for a single person household
- $63,450 for two-person household
- $79,950 for three-person household
- $96,450 for four persons household
| All Hholds | Family Hholds (2+) | Non-Family Hholds | ||||
|---|---|---|---|---|---|---|
| % of Total | Actual # | % of Total | Actual # | % of Total | Actual # | |
| Per Census | 100.00% | 3,699,816 | 67.36% | 9,227,560 | 32.64% | 4,472,256 |
| Income Levels: | ||||||
| Less than $10,000 | 4.80% | 657,591 | 3.00% | 276,827 | 9.70% | 433,809 |
| $10,000 to $14,999 | 3.00% | 410,994 | 1.60% | 147,641 | 6.30% | 281,752 |
| $15,000 to $24,999 | 5.20% | 712,390 | 3.80% | 350,647 | 8.70% | 389,086 |
| $25,000 to $34,999 | 5.40% | 739,790 | 4.70% | 433,695 | 7.60% | 339,891 |
| Total < $35,000 | 18.40% | 2,520,766 | 13.10% | 1,208,810 | 32.30% | 1,444,539 |
| $35,000 to $49,999 | 8.20% | 1,123,385 | 7.50% | 692,067 | 10.10% | 451,698 |
| $50,000 to $74,999 | 13.50% | 1,849,475 | 13.00% | 1,199,583 | 15.20% | 679,783 |
| Total < $75,000 | 40.10% | 5,493,626 | 33.60% | 3,100,460 | 57.60% | 2,576,019 |
| $75,000 to $99,999 | 11.90% | 1,630,278 | 12.10% | 1,116,535 | 11.40% | 509,837 |
| $100,000 to $149,999 | 17.80% | 2,438,567 | 19.20% | 1,771,692 | 13.90% | 621,644 |
| $150,000 to $199,999 | 11.20% | 1,534,379 | 12.50% | 1,153,445 | 7.20% | 322,002 |
| Total < $200,000 | 81.00% | 11,096,851 | 77.40% | 7,142,131 | 90.10% | 4,029,503 |
| $200,000 or more | 19.00% | 2,602,965 | 22.60% | 2,085,429 | 9.90% | 442,753 |
| Totals | 13,699,816 | 9,227,560 | 4,472,256 | |||
| Median income (dollars) | 95,521 | 109,349 | 61,493 | |||
| Mean income (dollars) | 134,491 | 151,243 | 91,365 | |||
| Passenger | Trucks (Light Duty) | |
|---|---|---|
| New (Limited Options) | New (Limited Options) | |
| Vehicle Cost | $29,280 | $50,000 |
| Net Charger Cost | $1900 | $1900 |
| Pre-subsidy Cost | $31,180 | $51,900 |
| California Subsidy | ($10,000) | ($10,000) |
| Federal Subsidy | ($3751) | ($3751) |
| Net Cost | $17,429 | $38,149 |
| California Household Income Level Per US Census Data | Car Payment Affordability (10% of Take-home Pay, Annual Income) |
|---|---|
| Income Levels: | |
| Less than $10,000 | $1,000.00 |
| $10,000 to $14,999 | $1,500.00 |
| $15,000 to $24,999 | $2,500.00 |
| $25,000 to $34,999 | $3,500.00 |
| $35,000 to $49,999 | $ 5,000.00 |
| $50,000 to $74,999 | $7,500.00 |
| California Household Income Level per US Census Data | Car Payment Affordability (10% of Takehome Income) | Estimated Yearly Max Vehicle Payment Expenditure (72 Months at 6.75%) for Top Affordable Car Price * | Top Affordable Vehicle Price Based on Salary * | Likelihood of Purchasing New Zero Emission EV Passenger Vehicle Cost with Subsidies | Likelihood of Purchasing New Zero Emission EV Light Duty Truck Vehicle Cost with Subsidies | Number of Households | |
|---|---|---|---|---|---|---|---|
| New Passenger Vehicle EV Cost (With Subsidies) $17,429 | New Light Duty Truck EV Vehicle Cost (With Subsidies) $38,149 | ||||||
| Buy/Might Buy/Not Buy | Buy/Might Buy/Not Buy | ||||||
| Income Level: | |||||||
| Less than $10,000 | $1000.00 | $1500.00 | $7384.00 | Not Buy | Not Buy | 657,591 | |
| $10,000 to $14,999 | $1500.00 | $2244 | $11,076 | Not Buy | Not Buy | 410,994 | |
| $15,000 to $24,999 | $2500.00 | $3756 | $18,459 | Not Buy | Not Buy | 712,390 | |
| $25,000 to $34,999 | $3500.00 | $5244 | $25,843 | Might Buy | Not Buy | 739,790 | |
| $35,000 to $49,999 | $5000.00 | $7500 | $36,918 | Might Buy | Not Buy | 1,123,385 | |
| $50,000 to $74,999 | $7500.00 | $11,256 | $75,000 | Might Buy | Might Buy | 1,849,475 | |
| 5,493,625 | 41% of 13,699,816 Households | ||||||
| Not Buy = | 1,780,975 (13% of Total Households) | 3,644,150 (27% of Total Households) | |||||
| Might Buy = | 3,712,650 (27% of Total Households) | 1,849,475 (13% of Total Households) |
3.8. Electric Vehicle Charging Stations—Concerns Across All Socio-Economic Levels
- Based on the authors’ projected new EV sales from 2026 to 2035 of 450,000 per year there will need to be 675,000 new charging stations in place (4,500,000 × 0.15).
- Based on the CARB ramp-up, if successful, there will need to be 1,875,420 charging stations in place (12,502,800 × 0.15).
- The authors’ assumption of 60,000 new charging stations per year over this ten-year period equates to 600,000 new charging stations in place, falling short of the estimates needed in # 1 and 2 above.
4. Summary of Findings and Results
4.1. Research Question 1
4.2. Research Question 2
4.3. Propositions Adherence
- Most likely, California will not be able to achieve 100% compliance with Mandate directives by 2035 and likewise will not realize expectations of new EV auto sales, based on current data and trends. Analyses in this research endeavor support this proposition.
- California consumers will likely have adequate access to new EVs to meet related demand. Due to the flat-to decreasing national demand and political changes, resulting from the November 2024 election which are less supportive of clean energy directives, California should have an adequate supply of new EVs to meet demand as inventory build-ups in other states appear likely.
- Presently, California has failed to adequately address demand (including affordability) of lower-income populations for EVs but could implement policies to better incentivize EV purchases by subsidizing more public and private charging station installations and increasing the financial incentives for EV purchases, including leases and used EVs. This proposition also appears true as there was no evidence obtained in this research endeavor that indicates California has seriously implemented policies to better assure acceptance and affordability of new EVs by this demographic.
- California will not be able to develop enough charging stations to meet consumer needs relative to new EV registrations. Analyses in this paper support this proposition as apparent new development of charging stations will be far short of the quantity needed, based on 1.5 charging stations per every 10 new EVs sold.
- California will have difficulty enforcing the Mandate, resulting from numerous variables affecting such enforceability. These authors did not locate any evidence of California’s strategy for enforcing compliance with the Mandate.
5. Recommendations
- Because the Mandate is an executive order, the California legislature should codify it via legislation to preserve its intentions relative to reducing carbon emissions and extend the policies in the Mandate to 2045. It appears the target date of 2035 for full compliance with the Mandate was/is too ambitious, and the State and consumers need more time to adhere to Mandate expectations.
- The cap-and-trade program does not expire until 2030 so California should designate all future 40% discretionary allocations to EV rebates/incentives, either in modification of existing programs or new ones. To date, the rebate programs have only received 5% of total cap-and-trade funds. Because the California budget is stressed and unpredictable, any rebate program should have its own dedicated funding source, and cap-and-trade presently appears to be the only viable mechanism for achieving this.
6. Areas for Further Research
- Extensive research, quantitative and qualitative, is necessary in low-income communities to assess factors related to their acceptance of EVs, as well as how a government subsidized charging station would influence their decision to buy a new EV.
- In addition, this research needs to determine the affordability of new EVs and what monthly payment is necessary to facilitate EV purchases in these communities.
- Beyond low-income communities, research is needed for all income groups as some evidence suggests EV demand is leveling and even reducing in some groups. There should be an emphasis on “high commuting” areas such as the Inland Empire.
- Per quantitative and qualitative research, given the likely shortfall in new EV sales expectations by CARB, the potential market reaction to any shortfalls in historic annual sales should be explored. In effect, what are car dealers and consumers likely to do?
- Targeted technical research is necessary to evaluate the installation of charging stations in multi-family apartments where many low-income households reside. Further complicating the installations is the well-known common knowledge factor of excessive street parking in these communities. Because of the high cost of rent, apartments often contain more than one household, but most adult occupants typically have a vehicle. The number of parking spaces in the apartment complexes is usually inadequate.
7. Conclusions
- Given the large and diverse population and geographic size of California, how can the State quantify ongoing new vehicle sales among numerous car dealers and regulate the new EV purchase ratios indicated in Table 7?
- Can California legally regulate consumer demand and related sales activity in a free market, particularly if there is little to no federal support in doing so?
- If enforceability is likely and California develops an adequate regulatory process to assure compliance with the new EV sales only regulations, what are the sales tax implications? For example, if total EV sales remain at 450,000 by 2035, per these authors’ projections, versus normal annual new vehicle sales of 1,800,000 for all fuel types, how will the State and local governments react to the likely decrease in sales tax revenue?
- And, somewhat conversely, if California is successful in replacing 1.8 million new vehicle sales (all fuel types) with EV only sales, what are the likely impacts from reduced gasoline tax revenue and how can the State replace that revenue?
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| Year | Average Sales Estimates per Year | %/100 Sales Required to Meet Mandate (per Regulation) | BEV and PHEV Sales Needs |
|---|---|---|---|
| 2026 | 1,800,000 | 0.35 | 630,000 |
| 2027 | 1,800,000 | 0.43 | 774,000 |
| 2028 | 1,800,000 | 0.51 | 918,000 |
| 2029 | 1,800,000 | 0.59 | 1,062,000 |
| 2030 | 1,800,000 | 0.68 | 1,224,000 |
| Sub-tot | 4,608,000 | ||
| 2031 | 1,800,000 | 0.76 | 1,368,000 |
| 2032 | 1,800,000 | 0.82 | 1,476,000 |
| 2033 | 1,800,000 | 0.88 | 1,584,000 |
| 2034 | 1,800,000 | 0.94 | 1,692,000 |
| 2035 | 1,800,000 | 1 | 1,800,000 |
| Total BEV & PHEV Required Sold and Registered by 2035 | 12,528,000 |
| California Percentage Requirements for New Auto Zero Emission Sales 2026 Through 2035 | |||||
|---|---|---|---|---|---|
| Year | BEV 300 | BEV 400 | PHEV | FCEV | Totals |
| 2026 | 31.40% | 0% | 3.30% | 0.30% | 35.00% |
| 2027 | 39.40% | 0% | 3.30% | 0.30% | 43.00% |
| 2028 | 45.30% | 0% | 3.90% | 0.30% | 49.50% |
| 2029 | 46.80% | 8.00% | 3.90% | 0.30% | 59.00% |
| 2030 | 48.00% | 13.70% | 3.90% | 2.50% | 68.10% |
| 2031 | 48.00% | 21.30% | 3.90% | 2.80% | 76.00% |
| 2032 | 48.00% | 27.30% | 3.90% | 2.80% | 82.00% |
| 2033 | 48.00% | 33.30% | 3.90% | 2.80% | 88.00% |
| 2034 | 48.00% | 38.50% | 4.70% | 2.80% | 94.00% |
| 2035 | 48.00% | 40.00% | 9.20% | 2.80% | 100.00% |
| Annual Salary (Pre-Tax) | Estimated Monthly Car Payment Should not Exceed |
|---|---|
| $25,000 | $208 per month |
| $50,000 | $416 per month |
| $75,000 | $625 per month |
| $100,000 | $833 per month |
| $125,000 | $1042 per month |
| $150,000 | $1250 per month |
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