4.1. Economic Contributions from Tourism Activities
The quantitative analysis of visitor numbers in Buiratau SNNP indicated fluctuating visitation trends over the six-year period from 2018 to 2023, with a significant drop in 2020, likely due to external factors (
Table 1). In 2023, the total number of visitors to the park reached 3,596 [
37,
38], which was used as the basis for calculating the direct income generated from tourism activities within the park.
Revenue sources from tourism and recreational activities within Buiratau SNNP were categorized into several streams: ecological fees, guide services, museum admissions, tent setups, parking services, and rentals for guest houses, yurt camps, and rope park activities. The total revenue for 2023 amounted to 4,095,395 KZT (8522,3 USD), with the ecological fee constituting the largest share at 1,240,620 KZT (2581,6 USD), followed by rental fees for guest houses and other activities (
Table 2).
Land users within the park operate under various lease agreements, contributing to the park's budget through rental fees. These businesses include guest houses, yurt camps, and rope parks, which are leased under both short-term and long-term arrangements. Despite being exempt from taxes, they contribute financially through fixed rental fees based on a rate of 0.1 of the monthly calculation index (MCI) per tourist served.
In addition to the direct revenues generated by Buiratau SNNP, income from private enterprises operating within the park boundaries also contributed significantly to the local economy. These private businesses, including guest houses, yurt camps, and a rope park, operate independently from the park administration but play an integral role in supporting the broader economic framework of the region's tourism industry. The income generated by these enterprises in 2023 is outlined in
Table 3.
The combined income of the four private land users, totaling 5,060,600 KZT (10530,8 USD), surpassed the revenue generated directly by the park administration. Notably, the yurt camp and rope park accounted for the majority of private sector earnings, representing 88% of the total income from private enterprises. These facilities, which were established in 2018, highlight the crucial role of private sector involvement in the development of tourism and recreational services within the park. Their contribution emphasizes the park’s significance not only as a conservation area but also as an economic driver for the region.
Further analysis examined the indirect economic impacts of tourism on surrounding settlements, particularly the income generated by businesses in adjacent areas.
Table 4 provides a breakdown of the revenues from accommodation, cafes, and shops in nearby villages, illustrating how tourism activities at Buiratau SNNP stimulate economic benefits beyond the park's immediate boundaries.
Businesses such as the “Matay Service” Hotel, “Balkhash” Motel, and local cafes and shops benefitted from the influx of tourists. Cafes, often included in organized tour programs, generated substantial revenue, with total earnings reaching approximately 2,400,000 KZT (4994,2 USD) from meals alone. Likewise, shops in nearby settlements saw an estimated income of 900,000 KZT (1872,8 USD) from tourist purchases, further enhancing the economic impact of tourism in the region.
The majority of tourists visiting Buiratau SNNP originated from the Akmola and Karaganda regions. These visitors often relied on transport and tourist (excursion) companies from cities such as Astana and Karaganda. A telephone survey of 10 transport companies operating in these regions revealed that the average cost of transporting passengers in a 50-seat Neoplan bus was 75,000 KZT. In 2023, 56 buses provided services to tourists visiting the park, resulting in an additional 4,200,000 KZT in revenue for transport and excursion companies.
In addition to the direct and adjacent economic impacts, tourism activities at Buiratau SNNP generated indirect effects in other sectors of the local economy, particularly in transportation and fuel services. These services were mainly provided by tour operators and transportation companies based in larger cities such as Astana and Karaganda, which catered to tourists visiting the park. The revenues generated by these companies, as well as fuel stations, are presented in
Table 5, reflecting the wider economic influence of tourist spending beyond the immediate park area.
The revenue generated by indirect tourism-related businesses amounted to 4,996,350 KZT (10,397.14 USD) in 2023. This included income from fuel stations, which earned 991,200 KZT (2062.6 USD) from fueling buses transporting visitors to the park, and from shops and supermarkets, which generated 3,236,400 KZT (6734.7 USD) through grocery purchases by tourists. These figures highlight the extended economic impact of tourism-related activities, as spending by tourists not only supported the park directly but also contributed to secondary sectors such as transportation, retail, and fuel services.
During their visits, tourists frequently made purchases at grocery stores, especially during long-distance travel. Based on the assumption that each of the 3,596 visitors to Buiratau SNNP spent approximately 900 KZT on groceries, the total revenue generated from these purchases reached 3,236,400 KZT. Furthermore, buses transporting visitors to the park contributed additional revenue for fuel stations. Diesel fuel, priced at 295 KZT per liter, was required in large quantities by the buses, which covered over 100 kilometers per trip. This resulted in revenue of 991,200 KZT for gas stations in the Akmola and Karaganda regions.
Private vehicles also contributed to this revenue stream. In 2023, drivers of 225 private cars used the park's parking facilities. Based on an average consumption of 30 liters of gasoline (AI-92, priced at 205 KZT per liter) for each trip, the revenue generated from refueling these vehicles reached 768,750 KZT.
The total revenue from various enterprises, institutions, and organizations involved in supporting tourism activities at Buiratau SNNP, including transportation, retail, and fuel services, is outlined in
Table 6. The table also contrasts this income with the total expenditures of tourists and excursionists, providing a broader picture of the financial flows within the region.
The data demonstrates that total revenue generated by enterprises, organizations, and institutions involved in tourism activities at Buiratau SNNP amounted to 21,851,345 KZT (45,471.5 USD). This figure includes income from the park itself, private enterprises within the park, businesses in adjacent areas, and indirect tourism-related businesses, reflecting the extensive economic impact of tourism activities in the region. Tourist expenditures within the park reached 19,856,520 KZT (41,320.4 USD), representing the direct financial inflow into the local economies of the Akmola and Karaganda regions. The difference between the income and expenditure figures stems from secondary spending by private sector enterprises, which contribute to organizing and supporting tourism activities at the park.
These monetary flows represent multiple rounds of money circulation, beginning with direct tourist expenditures and extending through various sectors of the economy. The economic impact continues as revenue circulates through the region, affecting businesses, employees, and tax contributions.
Figure 4 provides a visual representation of these processes, outlining the different circles of money turnover generated by tourism activities at Buiratau SNNP.
In the first round of money circulation, tourists and excursionists visiting Buiratau SNNP spent a total of 19,856,520 KZT, which acted as the initial financial injection into the local economy. Combined with the operational expenditures of businesses involved in organizing tourist activities, this generated total tourism revenue of 21,851,345 KZT. The subsequent rounds of monetary circulation, which are associated with secondary spending and reinvestments, form the basis for calculating the tourism multiplier effect at Buiratau SNNP.
The second round of money circulation pertains to expenses associated with the direct organization of tourism and recreational activities. These expenses are primarily borne by tourism operators, including transportation and excursion companies, which incur costs for diesel fuel and parking fees in areas adjacent to Buiratau SNNP. Additionally, private businesses operating within the park on short- or long-term leases contribute to this circulation. These enterprises do not pay a fixed rent for land use but instead compensate the park administration based on a rate of 0.1 of the MCI for each tourist who uses their services.
The third round of money circulation in Buiratau SNNP is represented by wage disbursements to employees involved in tourism and recreational activities. These payments introduce an additional cycle of economic activity, as the wages earned by employees are reinvested into the local economy through their own spending. The total wage disbursements for employees in 2023 amounted to 1,963,789 KZT (4086.5
$), as shown in
Table 7.
From
Table 7, it can be observed that Buiratau SNNP generated a total income of 4,095,395 KZT from tourism-related services, but after excluding the earnings of the tour guides, the remaining income is 3,365,395 KZT. These funds are primarily allocated to environmental conservation efforts and park infrastructure improvements, reflecting the park's commitment to sustainable development. As Buiratau SNNP is a government-funded entity, its revenues are classified as state property, and their allocation is tightly regulated to ensure the funds are used for nature conservation and infrastructure maintenance.
Given the specific allocation of these revenues for environmental purposes, they are excluded from the calculation of the economic tourism multiplier. This situation highlights the ecological multiplier effect of tourism, where a portion of the earnings from tourism activities is directly reinvested into environmental conservation and sustainability measures within the park.
However, the tax revenues generated from the park's tourism and recreational activities do contribute to both local and national economic development. These taxes support the creation and maintenance of infrastructure, including transportation networks and communication systems, which indirectly enhance the tourism sector by improving access to and within the park. This process forms part of the economic multiplier effect of tourism at Buiratau SNNP, where tourism-related income has lasting benefits for regional development.
The fourth round of money circulation, as detailed in
Table 8, consists of tax deductions made to the state treasury. The total tax revenue from tourism and recreational activities amounted to 1,184,944 KZT (2465.8 USD), with the largest portion, 42%, coming from transportation and tourism (excursion) companies.
The cumulative effect of the tourism multiplier at Buiratau SNNP is estimated to be 25,000,078 KZT (52,023.9 USD), following four rounds of economic circulation triggered by initial tourist expenditures of 19,856,520 KZT (41,320.4 USD). This analysis reveals how tourist spending ripples through the economy, generating broader economic impacts across multiple sectors.
While funds allocated to the state budget, such as tax revenues, are not factored into the tourism multiplier calculation, wages earned by employees and profits generated by private enterprises play a significant role in economic circulation. By considering these elements, the tourism multiplier is calculated based on the earnings of employees and the profits of private enterprises that operate within the tourism and recreational activities of Buiratau SNNP.
This integrated analysis, combining quantitative financial data with qualitative insights from field observations and stakeholder discussions, offers a comprehensive view of how tourism activities contribute to the regional economy. This synthesis forms the foundation for further calculation of the overall tourism multiplier effect, which will be discussed in the subsequent section.