Submitted:
14 May 2024
Posted:
14 May 2024
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Abstract
Keywords:
Introduction
Methodology
- 1.
- Performance Expectancy (PE): Performance expectancy refers to an individual's belief in the effectiveness of technology to enhance work outcomes (Venkatesh et al., 2003). It encompasses the idea that technological innovations facilitate task completion and overall productivity (Almaiah et al., 2019). This concept draws from multiple established frameworks. Perceived usefulness, as outlined in TAM, TAM2, and C-TAM-TPB, forms the foundation of performance expectancy. Additionally, extrinsic motivation and job fit from MPCU theory play integral roles in shaping this perception. The amalgamation of relative advantage from IDT and outcome expectation from SCT further enriches the understanding of performance expectancy (Almaiah et al., 2019).
- 2.
- Effort Expectancy (EE): Effort expectancy is crucial in assessing consumers' ease of technology use, as it evaluates the simplicity or complexity of utilizing a particular technology (Kuciapski, 2019). Initially, when formulating the UTAUT theory, effort expectancy emerged from amalgamating three constructs from established theories (Venkatesh et al., 2003). The notion of effort expectancy stemmed from the perceived ease of use, a component of the TAM and TAM2 models. Complexity, as delineated in the MPCU theory, also contributed to shaping effort expectancy within the UTAUT framework. Additionally, the concept of ease of use from the IDT theory further bolstered the development of effort expectancy (Venkatesh et al., 2003). Given the nascent nature of blockchain technology, particularly in educational contexts, the role of effort expectancy becomes pivotal when applying the UTAUT2 model to analyze adoption trends (Blut et al., 2022).
- 3.
- Social Influence (SI): Social influence is a multifaceted concept in the realm of technology adoption. Venkatesh et al. (2003) highlighted its significance, stemming from a user's perception of others' value placed on using a particular technology. This concept, drawn from various theories such as TRA, TAM2, TPB, C-TAM-TPB, and MPCU, reflects the intertwined nature of societal expectations and individual actions. The evolution of social influence can be traced through constructs like subjective norm, social factor, and image, emphasizing the impact of perceived societal views on individual behavior (Venkatesh et al., 2012). When considering the dynamics of social influence, its relevance varies between voluntary adoption and mandatory usage scenarios. Blut et al. (2022) note that while it plays a crucial role in mandated technology use, its effect diminishes over time. This temporal aspect aligns with the concept's three mechanisms: compliance, internalization, and identification (Demissie et al., 2021). Compliance reflects behavioral changes under social pressure, while internalization and identification delve into deeper cognitive shifts and the pursuit of social recognition. Understanding these mechanisms provides insights into how social influence operates within technological contexts, shaping both individual behaviors and societal norms over time.
- 4.
- Facilitating Conditions (FC): Facilitating conditions, as highlighted by Venkatesh et al. (2003), are pivotal in shaping users' perceptions regarding the essential infrastructure supporting technology utilization. These conditions encompass both organizational and technical aspects, emphasizing the critical role of a conducive environment in driving technological adoption (Mukred et al., 2019). Effort expectancy, a key facet within facilitating conditions as noted by Blut et al. (2022), encapsulates the support infrastructure crucial for enhancing user experience. While Demissie et al. (2021), underscore the significance of legal and political frameworks in technology acceptance, Duarte and Pinho (2019) shed light on facilitating conditions' impact on mobile health adoption. In contrast, Gharrah and (Aljaafreh, 2021) argue that within certain contexts, facilitating conditions may not hold as much sway as other UTAUT2 factors, particularly evident in social networks within educational settings. The ongoing discourse on facilitating conditions gains further complexity in understanding their role in blockchain adoption within the U.S. education sector, indicating a need for nuanced investigations into this evolving technological landscape.
- 5.
- Hedonic Motivation (HM): Hedonic motivation, defined as the fun or joy experienced through technology use, is a cornerstone in understanding technology acceptance (Venkatesh et al., 2012). Its significance is particularly pronounced in consumer contexts (Salloum et al., 2019), where perceived enjoyment directly influences user acceptance of e-learning systems (Salloum et al., 2019). This aspect's predictive power drives users' willingness to embrace new technology, mirroring their pursuit of joy and pleasure in life. When technology aligns with these desires, adoption becomes not just likely but sustained over time. Hence, in this study focusing on blockchain technology acceptance, hedonic motivation emerges as a crucial measure. Motivating users toward emerging technologies, such as blockchain, especially during their early adoption phases, hinges on generating interest and positive feelings that correlate with user satisfaction (Venkatesh et al., 2012).
- 6.
- Price Value (PV): The concept of price value holds significant weight within the framework of UTAUT2 (Venkatesh et al., 2012). It delineates how consumers prioritize cost considerations over organizations, especially when they directly bear the financial burden of adopting new technology. Talib and Rahman's (2020) investigation into SMS technology in China underscored this, revealing consumer preference for SMS due to its cost-effectiveness compared to other communication modalities. Price value essentially represents the mental balance between a technology's benefits and its financial outlay. When the perceived benefits outweigh the monetary investment, price value positively influences consumer intent (Talib & Rahman, 2020). While students in our study might not be directly impacted by immediate costs to adopt blockchain technology for education, institutions incur upfront fees, which are eventually reflected in tuition fees. Hence, understanding price value remains pivotal in our research model.
- 7.
- Experience and Habit: In UTAUT2, experience and habit are distinct concepts. Experience denotes the duration of an individual's interaction with technology. Sabri et al. (2022) categorized experience into stages such as post-training, 1 month later, and 3 months later, where post-training signifies the initial use of technology. On the other hand, habit represents users' established behavioral patterns with technology, encompassing their prior activities and beliefs regarding automation levels. Different levels of habit develop based on users' initial technological experiences, forming a perceptual continuum rooted in past interactions. Venkatesh et al. (2012) emphasizes that perceiving technology's value prompts habit formation, fostering sustained usage over time.
Technology Acceptance in Education
Blockchain Applications in Education
- RQ 1: How strongly does performance expectancy correlate with behavioral intentions regarding blockchain technology in education?
- RQ 2: How impactful is effort expectancy in shaping behavioral intentions toward utilizing Blockchain technology in education?
- RQ 3: What role does social influence play in shaping behavioral intentions toward adopting blockchain technology in education?
- RQ 4: How significantly do facilitating conditions influence behavioral intentions regarding the use of blockchain technology in education?
- RQ 5: How does hedonic motivation contribute to predicting behavioral intentions to adopt blockchain technology in education?
- RQ 6: What is the significance of price value in determining behavioral intentions towards embracing blockchain technology in education?
- RQ 7: To what degree does habit influence behavioral intentions regarding the adoption of blockchain technology in education?
- RQ 8: How accurately can behavioral intentions predict the utilization of blockchain technology in an educational context?
Results and Findings

Limitations of the Study
Conclusion
References
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