Version 1
: Received: 1 February 2024 / Approved: 2 February 2024 / Online: 2 February 2024 (09:23:10 CET)
How to cite:
Wachyuni, S.S.; Priyambodo, T.K.; Sulistyadi, Y.; Entas, D.; Murhadi, M.; Wiweka, K. Constructing a Model to Understand the Current Behavior of Tourists in Consuming Local Culinary at the Destination. Preprints2024, 2024020119. https://doi.org/10.20944/preprints202402.0119.v1
Wachyuni, S.S.; Priyambodo, T.K.; Sulistyadi, Y.; Entas, D.; Murhadi, M.; Wiweka, K. Constructing a Model to Understand the Current Behavior of Tourists in Consuming Local Culinary at the Destination. Preprints 2024, 2024020119. https://doi.org/10.20944/preprints202402.0119.v1
Wachyuni, S.S.; Priyambodo, T.K.; Sulistyadi, Y.; Entas, D.; Murhadi, M.; Wiweka, K. Constructing a Model to Understand the Current Behavior of Tourists in Consuming Local Culinary at the Destination. Preprints2024, 2024020119. https://doi.org/10.20944/preprints202402.0119.v1
APA Style
Wachyuni, S.S., Priyambodo, T.K., Sulistyadi, Y., Entas, D., Murhadi, M., & Wiweka, K. (2024). Constructing a Model to Understand the Current Behavior of Tourists in Consuming Local Culinary at the Destination. Preprints. https://doi.org/10.20944/preprints202402.0119.v1
Chicago/Turabian Style
Wachyuni, S.S., Murhadi Murhadi and Kadek Wiweka. 2024 "Constructing a Model to Understand the Current Behavior of Tourists in Consuming Local Culinary at the Destination" Preprints. https://doi.org/10.20944/preprints202402.0119.v1
Abstract
To enhance local culinary offerings, it is imperative to comprehend visitor behavior prior to, during, and subsequent to their visit. This study utilizes a quantitative methodology. The sample for this study consisted of 482 tourists who indulged in traditional cuisine in Yogyakarta and Solo. Data was collected between February and March 2021 through the distribution of Google forms both directly and online via WhatsApp broadcast messages. The quantitative data analysis technique employed utilizes descriptive statistics and structural equation modeling (SEM). The variables investigated in this study demonstrate a favorable impact on consumer buying choices, with intrinsic variables (individual, motivational, and gastronomic experience) accounting for 52.5% or greater than extrinsic variables (social media and socio-cultural influences), which account for 41.4%. The behavior model is structured into three sequential stages: pre-consumption, consumption, and post-consumption. Tourists place experience as their foremost incentive for engaging in local cuisine excursions. This research has theoretical implications in terms of the uniqueness of visitor consumer behavior theory, specifically in the context of local culinary tourism. The behavior model undergoes a transformation into a comprehensive approach for assessing tourist behavior. The practical implications of this research can be utilized by many stakeholders, such as destination managers and the government, to sustain local culinary tourism destinations. These implications are based on market factors and involve the incorporation of information technology.
Keywords
Consumption behavior model; culinary tourism; local culinary; destinations; gastronomy
Subject
Social Sciences, Tourism, Leisure, Sport and Hospitality
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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