In this section, we develop a simple model with unrealistic optimism and examine how such a cognitive bias influences output prices and production decisions. We then analyze how the subsidies provided by the government affect the welfare of the economy.
2.1. Simple Model with Unrealistic Optimism
Consider a simple model with a representative producer and a continuum of infinitely many consumers who exhibit a certain type of cognitive bias, which will be described later. There are only two dates indexed by . All agents are risk neutral and discount future consumptions at a rate normalized to 0.
At each date t, the producer can produce units of the output at costs of by taking the output price as given, where represents the marginal cost per unit of output. Although the main results of this paper continue to hold with a more general form of the cost function, we adopt this quadratic cost function for simplicity. Let be the output price at date t. Then the producer decides to produce at each date t. Here, although we interpret the output goods as the real goods for convenience, the main implications of the model can be certainly applied to a setup where we consider financial assets such as stocks or bonds instead of real goods.
We now consider the behavior of consumers. At date 0, all consumers value one unit of the outputs as 1 in terms of the consumption goods. At date 1, an aggregate preference shock will hit the economy with a probability . Upon the arrival of the shock, each consumer will value one unit of the outputs as . Of course, we can interpret this preference shock in many different ways. For example, if we regard the producer as an input supplier and the consumers as the producers of the final goods, we can interpret the preference shock as a productivity shock to those final goods producers.
Each consumer is initially endowed with a certain unit of the consumption goods, which is normalized to 1. For simplicity, we assume that consumption goods are perfectly storable. As such, in this model, each risk-neutral consumer only needs to decide when to buy the output goods between date 0 and date 1. Although we can relax the assumption that consumption goods are perfectly storable, considering such a more general setup would not yield any additional important implications.
Before introducing the unrealistic optimism held by consumers, we first consider the canonical case where all consumers have correct beliefs about the potential impact of the aggregate shock. In this benchmark economy, due to market competition, the price of the output goods at date
t, denoted by
, will be equal to
That is, in equilibrium, the output price is determined in a way that all consumers earn zero profits at each date. For the latter purpose, we refer to the state where the aggregate shock does not occur as the good state and the other state as the bad state.
Regarding the production and consumption decisions, suppose that all agents expect that the output price will be given in the above way. Then, at date 0, (i) the producer produces units of the output, (ii) any consumer who wishes to buy the outputs at date 0 can buy one unit of the output, (iii) the total measure of consumers who buy the outputs at date 0 is equal to , and (iv) the other consumers decide to consume at date 1. At date 1, if the aggregate shock occurs, (i) the producer produces units of the output, (ii) any consumer who wishes to buy the outputs at date 0 can buy units of the output, (iii) the total measure of consumers who buy the outputs is , and (iv) the other consumers consume their own endowment. If the aggregate shock does not occur at date 1, the economic outcomes remain the same as in date 0.
Now, we assume that each consumer is susceptible to a certain type of cognitive bias. Specifically, we assume that each consumer incorrectly believes that the aggregate shock will hit all other consumers, but not herself. But the truth is that the aggregate shock will actually hit all existing consumers and each consumer will eventually learn this fact once the shock occurs at date 1. In the psychology literature, this type of optimism, which states that people tend to overestimate (resp. underestimate) the chances of positive (resp. negative) outcomes occurring to themselves compared to the chances of those outcomes occurring to other people, is widely called unrealistic optimism, optimism bias, or comparative optimism; see, for instance, Weinstein [
18], Weinstein and Klein [
19], Hoorens et al. [
20], Jefferson et al. [
21], and Gassen et al. [
11].
The main result of this model is that the unrealistic optimism can cause an earlier market collapse and underinvestment. To see why, first recall that every consumer believes the aggregate shock to hit all other consumers, but not herself. As such, every consumer expects that the output price will drop to A at date 1 if the aggregate shock occurs at that date, because she believes that the shock will at least hit all other consumers. But then, from the date-0 perspective, each consumer believes that she can make positive profits equal to in expectation if she purchases the output goods at date 1 rather than at date 0. Hence, for the output market to clear at date 0, the output price must drop to some extent at date 0 so that each consumer would be indifferent between purchasing the outputs at date 0 or date 1. For clarification, note that no consumers can actually earn positive profits in the end because the truth is that the aggregate shock will actually hit all consumers as mentioned above.
Accordingly, in the presence of unrealistic optimism, the output price at date 0 is determined so as to satisfy the following indifference condition:
which implies
The left-hand side of (
2) indicates the immediate profits that each consumer can earn if she buys the output goods at date 0. The right-hand side denotes the present value of the profits that each consumer expects to earn if she buys the output goods at date 1, as discussed above. Then, since these two terms must be equal to each other for the output market at date 0 to clear, the output price at that date is given by the expression in (
3). This result implies that the output price will be more depressed due to the unrealistic optimism if the aggregate shock is more likely to occur or the magnitude of the shock, measured by
, is larger, both of which are intuitive.
In addition, the above result also implies that the unrealistic optimism causes underinvestment. Specifically, since the output price falls below 1 at date 0, which is the intrinsic value of the output, the producer decides to produce only units of the output rather than as in the case without the unrealistic optimism.
These results sharply contrast with our common intuition because optimism is generally viewed as a cognitive bias that leads to bubbles in financial markets or overinvestment in the production side. For instance, Harrison and Kreps [
15] and Scheinkman and Xiong [
16] show that when investors have heterogeneous beliefs and short selling is not allowed, markets exhibit bubbles not only because assets are priced by those investors who have the most optimistic view on given assets but also because those investors can resell their assets when their own valuation drops relative to the valuation of other investors. Also, Malmendier and Tate [
12], Gervais et al. [
13], and Hirshleifer et al. [
14] provide empirical evidence that overconfident managers tend to overvalue their investment projects and thus invest more aggressively in new projects than other managers without overconfidence, especially when firms have abundant internal capital.
The type of optimism considered in this paper is different from the types of optimism considered in the above papers. In our paper, each consumer correctly estimates the impact of the aggregate shock on all other consumers but incorrectly estimates the impact of the aggregate shock on herself. When agents have this type of optimism, our model shows that markets can rather experience an early downturn and firms underinvest in new projects. In this regard, our paper sheds new light on the true sources of economic recessions and investment distortions through the lens of behavioral bias.
2.2. Government Intervention and Welfare
In this section, we examine whether the government can increase the welfare of the economy by providing subsidies to consumers exhibiting unrealistic optimism. Throughout the model, we define the welfare at each date as the sum of the consumer surplus and the producer surplus, created from production at that date, minus the amount of government subsidies. We first consider the benchmark model in which consumers do not exhibit unrealistic optimism. We then consider the model with unrealistic optimism.
Benchmark model: In the benchmark model without unrealistic optimism, it is well known that the government cannot improve welfare by providing subsidies at that date. For completeness, we first see that the welfare at each date can be described in the first two panels of
Figure 1. Specifically, at date 0, the consumer surplus is 0 because the outputs are sold at a price that is equal to the true valuation of consumers. The producer surplus is equal to
where 1 is the output price at date 0 and
is the marginal cost of production. Hence, the welfare is also equal to
. This producer surplus corresponds to the area of the triangle in the left panel of
Figure 1. The welfare in the good state at date 1 is equal to the welfare at date 0 in the benchmark model and so, we have omitted plotting this case in
Figure 1. Due to the similar argument used for the case at date 0, we see that the welfare in the bad state at date 1 is equal to
, which corresponds to the area of the triangle in the middle panel of
Figure 1.
In this case, suppose the government aims to raise the output price from
A to 1 in the bad state at date 1, by providing subsidies of
per unit output to every consumer who buys the outputs. Then, the consumer surplus is still 0 because each consumer, who values one unit of output as
A, still pays
A from her own pocket. The producer surplus, however, increases from
to
because the output price has been raised to 1 due to subsidies. This producer surplus corresponds to the area of the triangle with the thick edges in the right panel of
Figure 1. In other words, the producer surplus increases by
when the government provide subsidies. But the amount of subsidies provided is equal to
because the total units of the outputs sold are
and the amount of subsidies per unit output is
. These results imply that the welfare of the economy is reduced by
In other words, the sum of the consumer and producer surplus corresponds to the area of the big triangle in the right panel of
Figure 1, whereas the amount of subsides corresponds to the area of the rectangle. Hence, we can reconfirm that the welfare of the economy is lowered when the government subsidizes consumers.
For robustness, even if the government intervenes in the market by directly purchasing the output goods using the money of taxpayers, the welfare cannot be improved. Specifically, suppose that the government directly purchases the output goods at the price of 1 in the bad state at date 1 and then distributes those output goods to consumers. Then, the utility of those consumers who receive the output goods from the government increases by A. But the amount of subsidies spent for one unit of the output was 1. Thus, the welfare actually drops as in the previous case even if the government adopts this alternative intervention policy. In this regard, in what follows, we focus on the first type of intervention policy. Also, note that the first type of intervention policy is more realistic because we can interpret such a policy as tax cuts on consumer goods.
With Unrealistic Optimism: When consumers have unrealistic optimism, we show that government subsidies, if carefully designed, can effectively improve welfare of the economy. To see why, first note that the welfare of this economy at date 0 can be described in
Figure 2.
Specifically, at date 0, the consumer surplus is equal to
because (i) consumers can now purchase one unit of the output goods at the price of
, which is given in (
3), while the true value of the output goods is 1 to those consumers, and (ii) the total units of outputs produced is equal to
. The producer surplus is equal to
, similar to the case in the benchmark model. Thus, the welfare at date 0 is
At date 1, the welfare is the same as that in the benchmark model regardless of whether the aggregate shock hits the economy or not. So, we have omitted to plot this case in
Figure 2.
Now, we consider two possible government intervention policies: one is to provide subsidies at date 0 and the other is to provide subsidies in the bad state at date 1. Under the first policy, the welfare of the economy is equal to
The consumer surplus increases to
because a consumer still needs to pay only
from her own pocket to purchase one unit of the output, but the total units of the outputs produced increases from
to
. This consumer surplus corresponds to the area of the rectangle, enclosed by the solid and dotted lines, in the right panel of
Figure 2. The producer surplus is equal to
because the price has been raised to 1. The producer surplus is depicted by the triangle enclosed by the solid lines in the right panel of the same figure. The amount of subsidies is equal to
because the government subsidizes
per unit of output and the total units of the output produced is
. That is, when the output price is pushed down due to unrealistic optimism, the consumer surplus is the same as the amount of subsidies provided by the government, as shown in the figure. Combining the result in (
4), we see that the welfare increases if the government provides subsidies at date 0, that is, before the aggregate shock occurs. This result is intuitive because when the output price is suppressed due to the cognitive bias of consumers, there is room for the government to intervene in the market and improve welfare.
However, we now show that if the government intervenes in the market by implementing the second type of policy mentioned above, the welfare will still decline. Interestingly, when the government subsidizes consumers at date 1, the output price at date 0 will remain unchanged at
as described in (
3). The reason for this outcome is that each consumer can still pay
A from her own pocket to buy one unit of the output in the bad state at date 1. So, from the date-0 perspective, each consumer still incorrectly believes that she could make profits of
in the bad state at date 1. Hence, the output price at date 0 must stay unchanged at
for the market to clear at date 0. Then, as we have already seen that if the government intervenes in the market at date 1, the welfare will decrease at that date, such an intervention policy cannot improve welfare at any date.
The above two results imply that the government must take the action early, that is, before the aggregate shock hits the economy, to enhance welfare of the economy. Otherwise, the government would only waste the money of taxpayers. In this regard, investigating an optimal timing of the government intervention should be very critical for the entire economy.