Gao, Z.; Liu, X.; Zhang, X. The Impact of Tie Strength on the Sustainable Participation of Farmers in Contract Farming: An Empirical Study in Inner Mongolia, China. Sustainability2024, 16, 1538.
Gao, Z.; Liu, X.; Zhang, X. The Impact of Tie Strength on the Sustainable Participation of Farmers in Contract Farming: An Empirical Study in Inner Mongolia, China. Sustainability 2024, 16, 1538.
Gao, Z.; Liu, X.; Zhang, X. The Impact of Tie Strength on the Sustainable Participation of Farmers in Contract Farming: An Empirical Study in Inner Mongolia, China. Sustainability2024, 16, 1538.
Gao, Z.; Liu, X.; Zhang, X. The Impact of Tie Strength on the Sustainable Participation of Farmers in Contract Farming: An Empirical Study in Inner Mongolia, China. Sustainability 2024, 16, 1538.
Abstract
Contract farming can reduce transaction costs and improve agricultural productivity. With the establishment of stable and effective contractual relationships, not only have agricultural products been provided with a stable market, but the standardization, refinement, and branding transformation of agricultural products can also be realized, thus further promoting the progress of agricultural modernization. The willingness of farmers to renew their contracts is a key factor in maintaining long-term, stable cooperative relationships. This research has empirically verified the impact model of tie strength between companies and farmers in contractual agriculture on the willingness of farmers to renew their contracts and revealed the working mechanism of tie strength on sustainable participation of farmers in contract farming. This study has utilized the survey data from 286 agricultural households in Inner Mongolia, China, and the method of structural equation modeling（SEM）, with the following results:(1)Interaction and reciprocity have a significant positive influence on trust. (2)Trust has a significant positive impact on farmers' willingness to renew their contracts. Also, reciprocity and interaction have an indirect impact on contract renewal willingness through trust .(3)Perception of economic value can significantly increase the contract renewal willingness of farmers and plays a mediating role between trust and contract renewal willingness.Overall, on the basis of tie strength, this research has provided a new perspective for the investigation of the sustainable stability of contract farming and empirical evidence for the sustainable development of the contract farming supply chain.
Keywords
Tie strength; Contract renewal willingness of farmers; Trust; Interaction; Reciprocity
Subject
Social Sciences, Behavior Sciences
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
