Version 1
: Received: 16 November 2023 / Approved: 17 November 2023 / Online: 17 November 2023 (12:36:06 CET)
How to cite:
Fioravanti, R.; Fontes Lima Jr, O.; Montoya Moreno, G.N.; Antonino Pinto, J. Urban Logistics as a Service (ULaaS) Platform: Proposing a Sustainable Digital Business Model for Logistic Services. Preprints2023, 2023111156. https://doi.org/10.20944/preprints202311.1156.v1
Fioravanti, R.; Fontes Lima Jr, O.; Montoya Moreno, G.N.; Antonino Pinto, J. Urban Logistics as a Service (ULaaS) Platform: Proposing a Sustainable Digital Business Model for Logistic Services. Preprints 2023, 2023111156. https://doi.org/10.20944/preprints202311.1156.v1
Fioravanti, R.; Fontes Lima Jr, O.; Montoya Moreno, G.N.; Antonino Pinto, J. Urban Logistics as a Service (ULaaS) Platform: Proposing a Sustainable Digital Business Model for Logistic Services. Preprints2023, 2023111156. https://doi.org/10.20944/preprints202311.1156.v1
APA Style
Fioravanti, R., Fontes Lima Jr, O., Montoya Moreno, G.N., & Antonino Pinto, J. (2023). Urban Logistics as a Service (ULaaS) Platform: Proposing a Sustainable Digital Business Model for Logistic Services. Preprints. https://doi.org/10.20944/preprints202311.1156.v1
Chicago/Turabian Style
Fioravanti, R., Giset Natalia Montoya Moreno and Janaina Antonino Pinto. 2023 "Urban Logistics as a Service (ULaaS) Platform: Proposing a Sustainable Digital Business Model for Logistic Services" Preprints. https://doi.org/10.20944/preprints202311.1156.v1
Abstract
The increase in online orders following the COVID-19 pandemic has heightened consumer ex-pectations regarding prompt deliveries. However, this phenomenon has subsequently triggered a substantial increase in the number of vehicles navigating through urban areas, highly affecting the overall quality of life within cities. Capitalizing on the complexities posed by urban logistics, this paper proposes an innovative digital business model for logistics services. In this context, we introduce “Urban Logistics as a Service (ULaaS), platform”, a concept rooted in the principals of circular economy and harnessed through the application of the Canvas methodology. The con-ceptual framework outlines the ULaaS ecosystem and explores potential user-functionality com-binations.
The proposed platform serves as both an on-demand service provider and a control hub for stakeholders such as traffic authorities, policymakers, logistics providers, carriers, and shippers. This platform streamlines citywide logistics to enhance movement efficiency, ease congestion, and reduce emissions. The ULaaS concept was validated through analysis of data collected from interviews in the unique social context of Campinas City, Brazil. The key value-generating mod-ules within the ULaaS ecosystem include parking reservations, shared warehousing, e-commerce deliveries, and comprehensive logistics solutions.
However, implementing Urban Logistics as a Service has challenges. These include defining public and private sector roles, creating effective pricing models, and fairly distributing respon-sibilities among service providers. The paper also elucidates various monetization models and required investments, crucial for fostering potential private sector involvement.
Keywords
Sharing Economy; Collaborative Digital Platform; Digital Business Model; Urban Logistics
Subject
Engineering, Transportation Science and Technology
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
