Version 1
: Received: 9 November 2023 / Approved: 9 November 2023 / Online: 9 November 2023 (11:48:17 CET)
How to cite:
Elliot, E.; Ngugi, B.; Adams, R.; Downey, C. Value Cocreation and Digital Financial Services Inclusion in Emerging Markets. Preprints2023, 2023110636. https://doi.org/10.20944/preprints202311.0636.v1
Elliot, E.; Ngugi, B.; Adams, R.; Downey, C. Value Cocreation and Digital Financial Services Inclusion in Emerging Markets. Preprints 2023, 2023110636. https://doi.org/10.20944/preprints202311.0636.v1
Elliot, E.; Ngugi, B.; Adams, R.; Downey, C. Value Cocreation and Digital Financial Services Inclusion in Emerging Markets. Preprints2023, 2023110636. https://doi.org/10.20944/preprints202311.0636.v1
APA Style
Elliot, E., Ngugi, B., Adams, R., & Downey, C. (2023). Value Cocreation and Digital Financial Services Inclusion in Emerging Markets. Preprints. https://doi.org/10.20944/preprints202311.0636.v1
Chicago/Turabian Style
Elliot, E., Russell Adams and Clara Downey. 2023 "Value Cocreation and Digital Financial Services Inclusion in Emerging Markets" Preprints. https://doi.org/10.20944/preprints202311.0636.v1
Abstract
We seek to examine effective collaboration when engaging in value cocreation with the customer for mobile financial services in EMs. Our study is a motivation for multi-stakeholder engagement in value cocreation with financial inclusion of all consumers including marginalized populations. Furthermore, our work discovers that social sustainability is a product of social creativity and results in financial inclusion. We apply a qualitative descriptive methodology utilizing exemplars from extant research and phenomenology to analyze the data from the contexts of Ghana and Kenya. The results show that value is co-created for mobile financial services in networks in emerging markets when actors integrate resources for social and environmental sustainability as essential elements for mobile financial inclusion.
Keywords
value cocreation; digital; financial inclusion; emerging Markets; financial Services
Subject
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
