1. Introduction
In today’s globalized world, the airline business is essential to the quick and effective transport of individuals and products worldwide. Airlines continually seek ways to improve their business operations and obtain a competitive edge due to the growing competition. Several main factors, including planning both long and short term, fleet and crew planning, safety, reliability, cost-effectiveness, customer satisfaction, and environmental impact, are included in operational performance. Airlines face several optimization and decision-making challenges. A robust decision-making structure that considers all the factors and offers efficient performance improvement solutions is needed to solve these multifaceted difficulties. Recently, the airline industry has drawn substantial attention to MCDM methods as a way to deal with complicated business decision problems comprising numerous divergent goals. The interdependencies and alternatives between various performance metrics are considered when using MCDM approaches to assess and rank alternatives in accordance with a set of criteria. Airlines can systematically evaluate their operational performance and discover opportunities for improvement by using a combined MCDM strategy and techniques.
The study will refer to previously published materials on MCDM techniques and their use in aviation sector. To build a robust decision-making model that can accurately represent the intricacies and dynamism of airlines’ operational performance, it will make use of both qualitative and quantitative data. The advancement of new methods for improving airlines performance is critical; however, that sort of problem takes time to solve due to the vast number of complicated factors concerned.
Even though MCDM techniques have been widely used in other industries, their use in the aviation sector still needs to be more consistent [
1]. The few studies that examined the application of MCDM techniques to the airline industry have mainly concentrated on specific decision issues, including route selection and traffic management [
2]. Earlier studies mostly concentrated on the different parameters regarding service quality issues. Wang et al. (2011) evaluated “customer perceptions on airline service quality in uncertainty” with the DEMATEL approach. The dimension on the study set as “reliability, care and concern, tangibility, assurance, and reaction” The sub-criteria for the ground services as “on-time flights, training of personnel, attitude, and behavior of service staff, handling complaints, easy booking process, and optimal ticket prices” [
3]. Nejati et al. (2009) similarly ranked airline service quality using fuzzy TOPSIS [
4]. Chen and Chen (2010) constructed “a revolutionary aviatic innovation system (AIS) to equip Taiwanese airlines with innovative strategies for future strategic development.” [
5] They used fuzzy MCDM with the VIKOR model. Tsai et al. (2011) proposed a “model for the evaluation of web-based marketing” to attract loyal customers [
6]. They employed DEMATEL, ANP, and VIKOR to rank and evaluate the criteria where web-based marketing actions were proposed to the managers for better strategic decision-making. Chen (2016) used “DEMATEL and ANP for the selection of quality improvement” of airline services in Taiwan [
7]. The main criteria selected as “safety, service, satisfaction, and management.” Similarly, Delbari et al. (2016) examined “the key indicators and drivers” of airline services in terms of competitiveness [
8]. They employed Delphi and AHP techniques. Those main eight criteria follow as “price, quality, profitability, productivity, cost, market share, timeliness, and safety.” Barros and Wanke (2015) analyzed airline efficiency in 29 African airlines using the TOPSIS method [
9].
Some studies focused on the airport and facilities in relation to the airline service sector. Chien-Chang (2012] evaluated the quality of the airport services in addition to airline company offerings. The study concentrated on four main criteria: “check-in, immigration process, customs, inspection, and overall service parameters,” with 20 sub-criteria sets for Taoyuan and Kaohsiung Airports [
10]. Pandey (2016) evaluated the quality of service in two main airports, namely Suvarnabhumi and Don Mueang airports in Thailand, using AHP and IPA methods [
11]. The main criteria for evaluation were “access, check-in, security, finding your way, facilities, environment, and arrival services,” with 33 sub-criteria regarding “parking, baggage, ground transportation, waiting time, efficiency, staff assistance, safety, ease to find all information regarding flight or navigation, connection support, restaurants, facilities, wi-fi, lounges, cleanliness, passport control, and custom services.” Janic (2015) also studied the “solutions and alternatives for matching capacity to demand in an airport system facility” for building a runway to solve the problem in terms of given operating scenarios [
12]. The study compared three airports in London respectively Heathrow, Gatwick, and Stansted.
Dincer et al. (2017) contributed MCDM field by utilizing “fuzzy DEMATEL, fuzzy ANP, and MOORA” on “balanced scorecard-based performance measurement of European airlines” [
13]. The criteria used for the research were mainly “customer profitability, employee perspective, and strategic initiatives” to understand the overall performance indicators. Gudiel Pineda et al. (2018) proposed a solution on “improving airline operational and financial performance” using integrated MCDM by using DRSA data mining, DEMATEL ANP, and VIKOR [
14]. The large-scale of criteria falls into two dimensions as operational and financial. Those factors were “freight, weather delays, diverted delays, canceled flights, security, aircraft arrivals late, labor, and baggage, operating revenue, and net income, fees for various services, fuel cost and consumption.” Dozic (2019) contributed to airline sector with detailed literature review and highlighted main dimensions and related criteria as follows; Airlines “service quality, partner selection, fleet management, competitiveness, financial performance, safety, responsibility, and operational factors.” Airports “performance, service quality, location, safety, others” Air traffic Management (ATM), Other dimensions are “maintenance, military issue, air cargo, mode of transport, web-based marketing, aircraft, helicopter, and sustainability.” [
15]. Bakir et al. (2020) studied on MCDM approach (PIPRECIA and MAIRCA methods) of operational performance evaluation in the full-service airline carriers of emerging markets, namely Mexico, China, Indonesia, Brazil, India, and Türkiye [
16]. The study covered 11 leading companies with a list of the criteria such as “operating cost, operating revenues, fleet size, load factor, number of employees, passengers carried, available seat kilometers, and revenue passenger kilometers.” Mahtani and Garg (2018) analyzed the factors affecting the airline’s financial performance in six main categories using fuzzy AHP [
17]. One of the main categories is operational factors: “load factor, average passenger carried per departure, crew working hours, departures by per aircraft, pilots for each departure, international operations, average age of aircraft fleet, and different brands of aircraft.”
Moreover, various aviation applications considered various operational and technical aspects. Akyurt et al. (2021) suggested that airport selection is vital for pilot training academy programs, the right decisions lead positive impact on operations [
18]. They employed a “Rough MACBETH and RAFSI-based decision-making analysis”. They identified four main criteria as “weather, cost, technical, environmental and social” and 24 sub-criteria related to them. Liang et al. (2022) proposed the effectiveness of airspace planning by evaluating ‘air traffic flow (ATC)’ with real-time simulation and utilized the MCDM TOPSIS method [
19]. Those criteria were set as “air traffic flow, airspace operational performance, flight procedure quality, cost, controller workload, and pilot workload.” Deveci et al. (2022) concentrated on reducing the risk of schedule problems for carrier airline operations [
20]. Their research’s four main criteria are “passenger preference, competition, availability, and connection” with 12 sub-criteria related to schedule, departure time, location-based slots availability, and types of availability in different levels. The information, frequency, operational and commercial constraints were the most prolific elements considered for the operational performance improvement areas.
Some of the other indirect but similar research concentrates on and contributes to the MCDM methods in a general perspective in addition to airline sector research. Wanke et al. (2015) analyzed the Asian airline companies using TOPSIS in efficiency, service operations proposals [
21]. Sengul et al. (2015) studied “ranking renewable energy supply systems” using fuzzy TOPSIS [
22]. Kavus et al. (2022) proposed “a three-level framework to evaluate airline service quality” using AHP [
23]. Şahin et al. (2023) used fuzzy SWARA and fuzzy COPRAS methods for “Green Lean Supplier Selection” [
24]. Pandey (2020) assessed “the strategic design parameters of Thailand airports”. The research aimed “to meet service expectations of Low-Cost” carriers [
25]. The fuzzy-based QFD method was employed, and 22 main evaluation criteria were set.
Furthermore, studies are looking at different perspectives of how well airlines operate, and there is a research gap when it comes to creating a comprehensive framework for making decisions that incorporate Multiple Criteria Decision Making (MCDM) methods to improve operational performance in the airline industry. There is, however, a dearth of research that considers the multidimensional character of operational performance and offers a comprehensive strategy that concurrently addresses several performance criteria.
A research gap that must be filled in creating a thorough MCDM strategy designed particularly for enhancing airline operational performance. The suggested study intends to close this research gap by proposing a combined MCDM strategy that considers numerous main factors, such as quality assurance, employee perspective, process efficiency, capacity planning and management, and cost-effectiveness, to improve low-cost airline operational performance. This research will lead to a broader and complete knowledge of operational outcomes in the airline sector by combining multiple performance indicators into an integrated decision-making framework. This study also aims to evaluate the operational performance of the three airline companies within the abovementioned five main criteria and 18 sub-criteria. The company’s headquarters are located in Türkiye, and operates various domestic and international destinations. The paper focuses on selecting the best alternative airline due to business operational services and mainly qualities according to evaluation criteria. The research questions are formulated as follows in light of the study’s aims and scope:
RQ1_ What are the criteria for the operational performance evaluation of airlines?
RQ2_ What are the weights of operational performance criteria, and how to rank the alternatives?
RQ3_ How to select the best operationally performed airlines?
The paper is organized as follows: an introduction with an extensive literature review, materials and techniques (the fuzzy AHP and fuzzy TOPSIS methodologies utilized as hybrid multi-criteria decision-making approach), a case study conducted to evaluate the airline company’s operational performance. The criteria were chosen via a literature search with expert opinion, and after being categorized in the criteria list, they were weighted using fuzzy AHP. Fuzzy TOPSIS was used for the process evaluation step to identify and rank the top-performing airlines. The final part of the manuscript contains the discussion and conclusion, including implications, limitations of the study, and potential future research directions.