Gong, K.; Tian, L.; Wu, J.; Luo, Z.; Xu, Q. A Study on the Audience Psychological Effects of “Cloud Tourism” Based on Webcast: A New Mechanism for Sustainable Development in the Tourism. Sustainability2023, 15, 9728.
Gong, K.; Tian, L.; Wu, J.; Luo, Z.; Xu, Q. A Study on the Audience Psychological Effects of “Cloud Tourism” Based on Webcast: A New Mechanism for Sustainable Development in the Tourism. Sustainability 2023, 15, 9728.
Gong, K.; Tian, L.; Wu, J.; Luo, Z.; Xu, Q. A Study on the Audience Psychological Effects of “Cloud Tourism” Based on Webcast: A New Mechanism for Sustainable Development in the Tourism. Sustainability2023, 15, 9728.
Gong, K.; Tian, L.; Wu, J.; Luo, Z.; Xu, Q. A Study on the Audience Psychological Effects of “Cloud Tourism” Based on Webcast: A New Mechanism for Sustainable Development in the Tourism. Sustainability 2023, 15, 9728.
Abstract
In recent years,"cloud tourism" has developed rapidly and has gained a wide audience, gradually becoming a new operation form of sustainable development in the tourism.However, research on the audience perception, psychological needs, and behavior in this area is still in its infancy. Taking the tourism webcast on the Chinese Weibo platform as an example, this paper constructs a cognitive-emotional model of Chinese tourists' "cloud tourism" and explore the impact mechanism of "cloud tourism" on audience behavioral willingness by drawing on the "cogni-tive-emotional" theory, combining with text analysis and grounded theory. The findings suggest that "cloud tourism" can satisfy the audience's cognitive needs to a certain extent, but the expe-riential nature of tourism is far from sufficient, and it is difficult to realize the essence of tourism. In the future, "cloud tourism" still needs to continuously exert positive effects, becoming a visual presentation of traditional tourism and a novel operation form of sustainable development.
Social Sciences, Tourism, Leisure, Sport and Hospitality
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
