Cvetkovic, V.M.; Nikolic, A.; Ivanov, A. THE ROLE OF SOCIAL MEDIA IN THE PROCESS OF INFORMING THE PUBLIC ABOUT DISASTER RISKS. Journal of Liberty and International Affairs, Institute for Research and European Studies - Bitola 2023, 9, 121–135, doi:10.47305/jlia2392121c.
Cvetkovic, V.M.; Nikolic, A.; Ivanov, A. THE ROLE OF SOCIAL MEDIA IN THE PROCESS OF INFORMING THE PUBLIC ABOUT DISASTER RISKS. Journal of Liberty and International Affairs, Institute for Research and European Studies - Bitola 2023, 9, 121–135, doi:10.47305/jlia2392121c.
Cvetkovic, V.M.; Nikolic, A.; Ivanov, A. THE ROLE OF SOCIAL MEDIA IN THE PROCESS OF INFORMING THE PUBLIC ABOUT DISASTER RISKS. Journal of Liberty and International Affairs, Institute for Research and European Studies - Bitola 2023, 9, 121–135, doi:10.47305/jlia2392121c.
Cvetkovic, V.M.; Nikolic, A.; Ivanov, A. THE ROLE OF SOCIAL MEDIA IN THE PROCESS OF INFORMING THE PUBLIC ABOUT DISASTER RISKS. Journal of Liberty and International Affairs, Institute for Research and European Studies - Bitola 2023, 9, 121–135, doi:10.47305/jlia2392121c.
Abstract
Social media informs the public about the most important events and conveys important information. Before, during and after disasters, social media are used to disseminate information about disasters and to collect data relevant to the implementation of preparedness, response and recovery activities and measures. Social networks are effective in disseminating information and warnings, as well as in educating the public. The subject of the research is examining the influence of demographic factors on the effectiveness of social media in informing the public about the risks of disasters. Using an online survey questionnaire, and according to the snowball principle, a survey of 247 respondents was conducted in 2022. The research results show no statistically significant relationship between the level of education of the respondents and the assessment of the effectiveness of social media reporting on disasters. The use of social media can improve communication between stakeholders in disaster management and facilitate coordination of efforts, fostering communication and allocation of resources. To effectively use social media in disaster management, decision-makers in the disaster management system must be aware of new technologies, their disadvantages and advantages, as well as ways in which data from social networks can be collected and analyzed.
Keywords
disasters; social media; informing; public; disaster; risks; Serbia
Subject
Social Sciences, Safety Research
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
