Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

Repositioning Agricultural Marketing Potential in Nigeria: An Impetus for Massive Agricultural Productivity

Version 1 : Received: 2 January 2021 / Approved: 5 January 2021 / Online: 5 January 2021 (12:08:16 CET)

How to cite: Eremiye, N. Repositioning Agricultural Marketing Potential in Nigeria: An Impetus for Massive Agricultural Productivity . Preprints 2021, 2021010088 (doi: 10.20944/preprints202101.0088.v1). Eremiye, N. Repositioning Agricultural Marketing Potential in Nigeria: An Impetus for Massive Agricultural Productivity . Preprints 2021, 2021010088 (doi: 10.20944/preprints202101.0088.v1).

Abstract

Over time, the agricultural sector's contribution to the nation's Gross Domestic Product and revenue is declining exponentially; the decline may be attributed to varying problems affecting the agricultural value chain resulting in low productivity. The agricultural value chain comprises a series of activities and value addition processes required to transform raw materials into useable products to maximize the final consumers' utility.1 The agricultural value chain's marketing activities have been skewed with challenges, thus affecting agricultural productivity and agricultural sector contribution to the economy. The paper critically examines and discuss the impact of agricultural marketing to economic development, a historical review of agricultural marketing in Nigeria, challenges undermining the impact of agricultural marketing, measures to reposition agricultural marketing potential to build back better, policy recommendations to reposition the future of Nigeria's agricultural productivity. The paper aims to promote concerted efforts through knowledge dissemination to build back better through market research and facilitation and boost economic prosperity.

Subject Areas

avgricultural value chain; agricultural marketing; economic development; productivity

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