Working Paper Review Version 1 This version is not peer-reviewed

Pharmacy and Society: How Effective Communication Can Strengthen the Role of Community Pharmacist

Version 1 : Received: 13 November 2019 / Approved: 15 November 2019 / Online: 15 November 2019 (03:33:33 CET)

How to cite: Ilardo, M.L.; Speciale, A. Pharmacy and Society: How Effective Communication Can Strengthen the Role of Community Pharmacist. Preprints 2019, 2019110165 Ilardo, M.L.; Speciale, A. Pharmacy and Society: How Effective Communication Can Strengthen the Role of Community Pharmacist. Preprints 2019, 2019110165

Abstract

Ever since pharmacy has become a profession, pharmacist's role has been continuously subjected to changes due to specific influences from historical, socio-economic, political, and scientific context. Nowadays the classic perception of pharmaceutical profession in Community Pharmacy is facing worldwide extinction due to many factors. Modern services, such as online, mail-order, and telephone-order pharmacies are increasingly gaining ground thanks to their ability to facilitate customer demand. However, at the same time, they are endangering “face-to-face” contact, affecting the building of customer loyalty based on direct “human” interaction, and consequently reducing pharmacists to mere commercial figures. Communication is in fact emphasized as the essential element to build a solid and appropriate interpersonal relationship with the client, to make the consultancy process effective, and to strengthen pharmacist's professionalism in community pharmacy. The aim of this work is to analyze pharmacist’s role in modern society by pinpointing the factors affecting pharmacy profession practice. Specific purpose will be improving both the academic training of future professionals and their capacity to approach public relations through a deepened study and practice of behavioral, communication, educational, and sociological methodologies and techniques that would allow the development of more effective communication skills useful for providing an efficient consultancy service.

Subject Areas

effective communication; community pharmacy; pharmacist’s role; modern society; modern services; on-line pharmacy; pharmacy educational methodologies; communication skills improvement; pharmacist’s professionalism; efficient consultancy service

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