Preprint Article Version 1 This version is not peer-reviewed

The Impact of the Cinema on Young People (on the Example of the Changes of the Representation of the Elderly)

Version 1 : Received: 24 October 2019 / Approved: 27 October 2019 / Online: 27 October 2019 (03:02:13 CET)

How to cite: Kubrak, T. The Impact of the Cinema on Young People (on the Example of the Changes of the Representation of the Elderly). Preprints 2019, 2019100290 (doi: 10.20944/preprints201910.0290.v1). Kubrak, T. The Impact of the Cinema on Young People (on the Example of the Changes of the Representation of the Elderly). Preprints 2019, 2019100290 (doi: 10.20944/preprints201910.0290.v1).

Abstract

The research is devoted to the acute problem of cinema influence on the young audience. With the continuous development of mass media, cinema is still one of the most popular leisure activities, remaining an influential tool on the picture of the world, values, stereotypes, the behavior of viewers, etc. The paper studies the effects of the cinema on young viewers in relation to their ideas about the elderly. Using a psychosemantic technique that includes 25 scales designed specifically to identify the content of representation of older people, respondents evaluated their various characteristics before and after watching the film. It should be noted that after watching a film about the elderly, the respondents changed their representations of motivational and regulatory, cognitive and emotional characteristics of the older people. However, the changes were not similar in different groups of young people: students seemed to have more negative representation, graduate students’ assessment, on the contrary, changed for a better one. The discovered opposite effects of the cinema influence can be explained by a number of reasons starting from age, personal experience of the respondents, the formation of ideas to the special features of the film itself. In this regard, the contribution of individual factors to the efficiency of the cinema impact and the prediction of its specific effects requires further study.

Subject Areas

psychology of cinema; influence of mass media; psychological influence of cinema; representations of youth; image of the elderly person

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