Preprint Article Version 1 This version is not peer-reviewed

Enhancing Bank Loyalty through Sustainable Banking Practices: The Mediating Effect of Corporate Image

Version 1 : Received: 14 October 2018 / Approved: 15 October 2018 / Online: 15 October 2018 (11:49:29 CEST)

A peer-reviewed article of this Preprint also exists.

Igbudu, N.; Garanti, Z.; Popoola, T. Enhancing Bank Loyalty through Sustainable Banking Practices: The Mediating Effect of Corporate Image. Sustainability 2018, 10, 4050. Igbudu, N.; Garanti, Z.; Popoola, T. Enhancing Bank Loyalty through Sustainable Banking Practices: The Mediating Effect of Corporate Image. Sustainability 2018, 10, 4050.

Journal reference: Sustainability 2018, 10, 4050
DOI: 10.3390/su10114050

Abstract

As the demand for a more sustainable society increases, adopting a sustainable banking approach serves as a competitive advantage for banks that are focused on attaining bank loyalty. This study revolves around understanding the role of sustainable banking practices on bank loyalty, while exploring the mediating effect of corporate image in the relationship between sustainable banking practices and bank loyalty. 511 data derived from customers of the banking sector was adopted for this study. Result from the structural equation modeling shows that sustainable banking practices positively and directly affects bank loyalty and corporate image, corporate image directly and positively affect bank loyalty, and also mediates in the relationship between sustainable banking practices and bank loyalty.

Subject Areas

sustainable banking; corporate image; bank loyalty

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