Version 1
: Received: 30 September 2018 / Approved: 30 September 2018 / Online: 30 September 2018 (11:31:50 CEST)
How to cite:
López-Bonilla, J.M.; López-Bonilla, L.M.; Sanz-Altamira, B. Self-Consciousness and Healthy Personality in Online Shopping Behavior. Preprints2018, 2018090610 (doi: 10.20944/preprints201809.0610.v1).
López-Bonilla, J.M.; López-Bonilla, L.M.; Sanz-Altamira, B. Self-Consciousness and Healthy Personality in Online Shopping Behavior. Preprints 2018, 2018090610 (doi: 10.20944/preprints201809.0610.v1).
Cite as:
López-Bonilla, J.M.; López-Bonilla, L.M.; Sanz-Altamira, B. Self-Consciousness and Healthy Personality in Online Shopping Behavior. Preprints2018, 2018090610 (doi: 10.20944/preprints201809.0610.v1).
López-Bonilla, J.M.; López-Bonilla, L.M.; Sanz-Altamira, B. Self-Consciousness and Healthy Personality in Online Shopping Behavior. Preprints 2018, 2018090610 (doi: 10.20944/preprints201809.0610.v1).
Abstract
Self-consciousness can be considered as the internal disposition to direct attention to oneself. This dispositional tendency can be focused on private aspects of the self, but also on public characteristics of the individual. We examine self-consciousness in online consumer behavior. This concept has been poorly investigated in consumer research. The main objective of this paper is to analyze the influence of the dimensions of self-consciousness in consumer adoption of online shopping. This study is based on a sample of 725 Spanish undergraduates. Results indicated that public self-consciousness is a significant predictor of the adoption of online shopping.
Subject Areas
self-consciousness; online shopping behavior; technology acceptance model (TAM)
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Jesús Manuel López-Bonilla