Version 1
: Received: 30 September 2017 / Approved: 1 October 2017 / Online: 1 October 2017 (06:00:21 CEST)
How to cite:
Workman, J.; Lee, S.; Jung, K. Fashion Trendsetting, Creative Traits and Behaviors, and Pro-environmental Behaviors: Comparing Korean and U.S. College Students. Preprints2017, 2017100001. https://doi.org/10.20944/preprints201710.0001.v1
Workman, J.; Lee, S.; Jung, K. Fashion Trendsetting, Creative Traits and Behaviors, and Pro-environmental Behaviors: Comparing Korean and U.S. College Students. Preprints 2017, 2017100001. https://doi.org/10.20944/preprints201710.0001.v1
Workman, J.; Lee, S.; Jung, K. Fashion Trendsetting, Creative Traits and Behaviors, and Pro-environmental Behaviors: Comparing Korean and U.S. College Students. Preprints2017, 2017100001. https://doi.org/10.20944/preprints201710.0001.v1
APA Style
Workman, J., Lee, S., & Jung, K. (2017). Fashion Trendsetting, Creative Traits and Behaviors, and Pro-environmental Behaviors: Comparing Korean and U.S. College Students. Preprints. https://doi.org/10.20944/preprints201710.0001.v1
Chicago/Turabian Style
Workman, J., Seung-Hee Lee and Kwangho Jung. 2017 "Fashion Trendsetting, Creative Traits and Behaviors, and Pro-environmental Behaviors: Comparing Korean and U.S. College Students" Preprints. https://doi.org/10.20944/preprints201710.0001.v1
Abstract
According to Hofstede’s theory of cultural dimensions, cultures differ in cultural values and norms; values and norms that may influence differences in trendsetting, creative traits and behaviors, and pro-environmental behaviors. Further, because men and women have been socialized within particular cultures, gender differences may exist in trendsetting, creative traits and behaviors, and pro-environmental behaviors. Trendsetters have characteristics that are interrelated with creative traits and behaviors, perhaps inclining them to endorse pro-environmental behaviors. However, the interrelationships among these variables remain unexplored. Thus, the purpose of this study was to examine these three variables among college students in South Korea and the United States, specifically looking at cultural and gender differences. Participants were 225 Korean college students and 221 U.S. college students. Questionnaires included demographic items and scales measuring trendsetting, creative traits and behaviors, and pro-environmental behaviors. Data analyses included descriptive statistics, Cronbach’s alpha reliability, MANOVA, ANOVA and SNK posthoc test. Results show that U.S. (vs Korean) students indicated greater trendsetting and creative traits and behaviors but not greater pro-environmental behaviors. Fashion trendsetting groups in both Korea and the U.S. differed in creative traits and behaviors and pro-environmental behaviors. Among Korean trendsetting groups, reluctant adopters scored lowest on creative traits and behaviors and pro-environmental behaviors. Among U.S. trendsetting groups, trendsetters scored highest on creative traits and behaviors and pro-environmental behaviors; reluctant adopters scored lowest on pro-environmental behaviors. Theoretical and practical implications are provided for researchers and marketers.
Keywords
fashion trendsetting; creativity; pro-environmental behaviors; gender; Korea; U.S.
Subject
Social Sciences, Behavior Sciences
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
