Subject: Social Sciences, Education Keywords: tourism; child friendly; sustainable
Online: 28 February 2023 (06:20:18 CET)
Child-friendly tourism is a tourism concept that focuses on the welfare and needs of children as tourism actors. This concept is an important part of developing a sustainable tourism city because children are the future generation who will continue their role in maintaining the sustainability of the tourism industry. This article discusses the importance of child-friendly tourism in the development of a sustainable tourist city and provides some examples of best practices in creating a safe, comfortable and educational tourism environment for children. This article also discusses some of the challenges and opportunities in implementing the concept of child-friendly tourism, including how to involve children in decision-making and increase community participation in creating a better tourism environment for children. By adopting the concept of child-friendly tourism, tourist cities can build a sustainable tourism environment and preserve natural resources and local culture, while also providing positive and memorable tourism experiences for children and their families.
ARTICLE | doi:10.20944/preprints202302.0487.v1
Subject: Social Sciences, Political Science Keywords: Indonesia; propaganda; discourse; Papua; separatists
Online: 28 February 2023 (02:24:01 CET)
The Armed Criminal Group (KKB) in Papua is still conducting acts of terror such as burning public facilities, killing people, and spreading propaganda through social media, which could threaten the integrity of Papua as part of Indonesia. This study used a critical discourse analysis approach to identify various propaganda for Free Papua, collected from uploads on Facebook owned by KKB Papua and its sympathizers. The propaganda claims that TNI and Polri conduct open operations, form militias, and commit violence and torture against the Papuan people. Non-Papuan Indonesians are labeled with derogatory words, while Papuan students are persecuted. Independence is seen as a way to liberate Papua from Indonesian colonialism, with demands for a referendum and termination of special autonomy. KKB also proclaimed a provisional Constitution (UUD) and rejected Indonesian legal products. The propaganda techniques used by KKB include card stacking, name calling, glittering generalities, and bandwagons. To overcome this propaganda, efforts are needed to provide correct and reliable information, education, and instill a sense of belonging to Indonesia for the Papuan people. By doing so, acts of propaganda and separatism by the Free Papua Movement can be overcome, and the integrity of the nation can be maintained.
ARTICLE | doi:10.20944/preprints202303.0245.v1
Subject: Business, Economics And Management, Marketing Keywords: Personalized Marketing; Loyalty; MSMEs
Online: 14 March 2023 (04:15:55 CET)
MSMEs play an important role in the global economy, employing nearly 90% of the workforce and contributing nearly 50% of the world's gross domestic product. However, many MSMEs have difficulty finding and retaining repeat customers, which is one of the main challenges for small businesses. This study aims to find out how customer data can be used to improve marketing strategies and meet customer needs and preferences more effectively. This research also aims to provide solutions and recommendations for MSMEs to improve their marketing through personalizing the experience for their customers. This study uses the SEM-PLS method with a quantitative approach. The population is taken from SMEs operating in the city of Semarang. 100 Samples are determined through Quota Sampling. Personalized marketing involves using customer data to customize the customer experience, which can create a closer relationship between customers and MSMEs. This research is still limited to the effectiveness of Personalized Marketing on customer loyalty in MSMEs. There have been many studies that discuss MSME customer loyalty with the marketing communication method. However, there are not many studies that specifically discuss personalized marketing for MSMEs.