This paper constitutes a comprehensive literature review within the field of cultural tourism, with a particular focus on the concept of the cultural route as a tourist-cultural product. Within this framework, the paper offers an overview of contemporary technological challenges, concerns, and limitations. It thoroughly explores cutting-edge technologies pertaining to the promotion of cultural heritage, both in general and in the specific context of realizing the concept of the cultural route, a tourist-cultural service enriched by the utilization of new media. Additionally, it extensively references the latest techniques and models for enhancing the user experience of digital cultural tourism products. Moreover, the paper showcases existing digital platforms and tools that encapsulate and emphasize the notion of cultural tourism. It assesses the respective methodologies, technologies, and techniques employed in each case, accompanied by illustrative instances of their applications.

This paper proposes the utilization of large language models as recommendations systems for museums. Since the aforementioned models lack the notion of context, they can’t work with temporal information that is often present in recommendations for cultural environments (e.g. special exhibitions or events). In this respect, the current work aims at enhancing the capabilities of large language models through a fine-tuning process that incorporates contextual information and user instructions. The resulting models are expected to be capable of providing personalized recommendations, aligned with user preferences and desires. More specifically, Generative Pre-trained Transformer 4, a knowledge-based large language model is fine-tuned and turned into a context-ware recommendation system, adapting its suggestions based on user input and specific contextual factors such as location, time of visit, and other relevant parameters. The effectiveness of the proposed approach is evaluated through certain user studies, which ensure an improved user experience and engagement within the museum environment.

This article presents the graphical user interface of the ACUX-R mobile recommendation system, tailored for the cultural tourism domain. ACUX-R offers personalized recommendations based on visiting preferences, augmenting the overall user experience. Building upon a comprehensive methodology and recommendation algorithms from previous work, this contribution focuses on the user interface aspects of the ACUX-R by highlighting key design considerations, user interface elements and functionalities that contribute to an effective and engaging user experience. In an effort to evaluate the proposed interface, an initial case study with a dataset consisting of points of interest from the City of Athens, Greece has been performed. In the framework of the aforementioned study, the proposed user interface attained high ratings with respect to inspiring, exciting, interesting, and enthusiastic user experiences.

This paper introduces a groundbreaking approach to enriching the museum experience using GPT4, a state-of-the-art language model by OpenAI. By developing a museum guide powered by GPT4, we aim to address the challenges visitors face in navigating vast collections of artifacts and interpreting their significance. Leveraging the model’s natural language understanding and generation capabilities, our guide offers personalized, informative, and engaging experiences. However, caution must be exercised as the generated information may lack scientific integrity and accuracy. To mitigate this, we propose incorporating human oversight and validation mechanisms. The subsequent sections present our own case study, detailing the design, architecture, and experimental evaluation of the museum guide system, highlighting its practical implementation and insights into the benefits and limitations of employing GPT4 in the cultural heritage context.

In recent years, researchers in the field of cultural heritage have intensified their efforts to develop new ways to enhance the promotion and accessibility of cultural content in order to attract more audiences using virtual representations of physical objects (digital twins). Therefore, they increasingly include new technologies and digital tools in their operation, since their application both to the general public and among the cultural organisations themselves, is considered particularly effective. Simultaneously, the increasing quality of the produced digitizations has opened up new opportunities for further exploitation of digitization outcomes in a broader context than was initially anticipated. Responding to the growing demand of museum visitors for a personalized digital tour experience, especially in the midst of the recent Covid-2019 pandemic, the v-PalM project aims to develop a digital platform for offering virtual guidance and education services at the Museum of Paleontology and Geology that is hosted at the National Kapodistrian University of Athens. The development of the platform will be based on collecting data through several methods including crowdsourcing, innovative information and communication technologies, taking advantage of content digitization using 3D scanning devices. In this paper, we demonstrate a methodology for the digitization of paleontological findings that can be used for creating digital twins suitable for various scenarios including research, education, and entertainment.