The term fuzzy refers to things that are unclear or vague. In the real world, we often encounter a situation where we cannot determine whether the state is true or false, and fuzzy logic allows for more flexible reasoning. This is a form of multivalued logic where the truth values ​​of variables can be any real number between 0 and 1, as opposed to Boolean logic where the logical values ​​can only be 0 or 1. Fuzzy logic is therefore a problem-solving technique used to evaluate all available information and thus make the best decisions. When applied to marketing, fuzzy logic allows treating customers in an individual and personalized way, instead of being fully identified within a particular market segment. Fuzzy marketing considers the degree to which a customer belongs to certain segments and subsequently allows them to be targeted with messages that engage them emotionally. To better understand the application and importance of fuzzy logic in marketing strategy, we developed a systematic review of the bibliometric literature (LRSB). It was possible to create a connection between these concepts, marketing and fuzzy logic, to increase the efforts of marketing professionals to achieve competitiveness in the unpredictable business environment.

The digital transition processes have demonstrated an enormous capacity to develop and implement sustainable solutions, which allow solving several problems such as poverty, high rates of species extinction and lack of equal opportunity. However, little attention is paid to the connection between the digital transition and sustainability. Thus, a systematic review of the bibliometric literature was developed to fill this knowledge gap and demonstrate the potential contributions of the digital transition to environmental, economic and social sustainability aspects. In environmental sustainability, the digital transition involves the application of technologies such as AI, big data analytics, IoT, and mobile technologies that are used to develop and implement sustainability solutions in areas such as sustainable urban development, sustainable production and pollution control. In economic sustainability, emerging digital technologies can drive transformation into the more sustainable circular economy, the digital sharing economy, and establish sustainable manufacturing and infrastructure design. In the digital transition to social sustainability, the studies analyzed demonstrate the need for multidimensional policy perspectives to address the current digital divide. For effective management of the digital transition that achieves sustainability goals, the study discusses alternative approaches that include innovation through experimentation, and dynamic and sustainable advantages achievable through temporary benefits.

Industry 4.0 or the Fourth Industrial Revolution is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant impact on marketing and have led to an evolution to ensure that marketing activities align with technological advancements and address consumers' current needs. The purpose of this paper is to formulate and discuss future research avenues for marketing considering the changes brought by Industry 4.0. The approach taken in the paper is to review the relevant literature and focus on the key themes most important for future research on industry 4.0 and marketing. Therefore, a systematic literature review was conducted based on SCOPUS indexing online database of scientific articles, the most important peer-reviewed peer in the academic world. The paper finds that there are a number of research avenues for marketing researchers to conduct investigations on, but the most important areas are five marketing principles in Industry 4.0: cooperation, conversation, co-creation, cognitivity, and connectivity.

This study aims to analyze the interconnection between the concepts of digital economy and sustainability. These concepts have become popular due to awareness of climate change and increased development and adoption of technologies. Researchers, business leaders and policymakers are exploring the many ways digital technologies can be used to address sustainability issues. Using a systematic literature review with a bibliometric analysis, we examined a sample of 92 studies indexed in SCOPUS to identify research activity on this topic through April 2023. We found that 2022 had the highest number of peer-reviewed papers on the subject, with 31 publications. During the research, we also identified multiple opportunities for this interconnection, such as developing renewable energy and sustainable technological solutions, smart cities and sustainable urbanization, and sustainable consumption. These opportunities enabled by digital technologies allow companies to adopt sustainable business strategies and develop sustainable products. Despite these opportunities, the digital economy presents several challenges that can hinder efforts to achieve sustainability goals, such as increased e-waste, high energy consumption and rising carbon emissions, digital divide, job insecurity, growing monopolies, and data protection. These issues must be addressed to enable optimal use of the opportunities presented in the digital economy to promote sustainability.

Big data analytics tools are the use of advanced analytic techniques targeting large and diverse volumes of data that include structured, semi-structured, and unstructured data from different sources and in different sizes from terabytes to zetabytes. The health sector is faced with the need to generate and manage large data sets from various health systems, such as electronic health records and clinical decision support systems. This data can be used by providers, clinicians, and policymakers to plan and implement interventions, detect disease more quickly, predict outcomes, and personalize care delivery. However, little attention is paid to the connection between big data analytics tools and the health sector. Thus, a systematic review of the bibliometric literature (LRSB) was developed to study how the adoption of big data analytics tools and infrastructures will revolutionize the healthcare industry. The review integrated 77 scientific and/or academic documents indexed in SCOPUS presenting up‐to‐date knowledge on current insights on how big data analytics technologies influence the healthcare sector and the different big data analytical tools used. The LRSB provides findings related to the impact of Big Data analytics on the health sector by introducing opportunities and technologies that provide practical solutions to various challenges.

This study aims to determine the role of Industry 4.0 sensors in digital transformation. Using a systematic literature review with a bibliometric analysis, we examine a sample of 52 studies from the SCOPUS database to identify research activity on this topic until December 2022. We find that 2022 was the year with the highest number of peer-reviewed documents on the subject, with 18 publications. We also examine current themes and find that sensors can connect multiple systems and devices, thus enabling machine-to-machine communication and facilitating great precision during product designing, development, and production, thus enabling customization and improving quality. However, despite these benefits, the current sensor technologies face multiple challenges that undermine their maximum adoption.

The fourth industrial revolution, also known as Industry 4.0, has led to an increased transition towards automation and reliance on data-driven innovations and strategies. Companies in the manufacturing sector are heavily integrating Industry 4.0 technologies, including cloud compu-ting, cyber-physical systems (CPS), big data analytics, horizontal and vertical system integration, the internet of things (IoT), and additive manufacturing (3d printing). The interconnected systems and processes have significantly increased operational efficiency, enhanced organizational capacity to monitor and control functions, reduced costs, and improved product quality. One significant way that companies have achieved these benefits is by integrating diverse sensor technologies within these innovations, allowing critical data collection on products, equipment performance, and maintenance. The sensors connect systems and machines, allowing them to communicate and track operations for enhanced operations. While numerous research has been conducted to show the role of sensors in industry 4.0, limited studies show how these innovations can leverage product design to maximize benefits and opportunities. Given the rapidly changing market conditions, Industry 4.0 requires new products and business models to ensure companies adjust to the current and future changes. These requirements call for the evolutions in product design processes to accommodate design features and principles applicable in the current dynamic business environment. This research paper employs a systematic bibliometric literature review (LRSB) methodology to explore and synthesize data on how Industry 4.0 and sensors can leverage product design. The results show that various product design features create opportunities to be leveraged to guarantee the success of Industry 4.0 and sensor technologies. However, the research also identifies numerous challenges that undermine the ongoing transition towards intelligent factories and products.