ARTICLE
|
doi:10.20944/preprints201807.0307.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
sustainable outcomes; dedication-based mechanism; constraint-based mechanism; perceived switching costs; loyalty program
Online: 17 July 2018 (10:55:47 CEST)
ARTICLE
|
doi:10.20944/preprints201810.0537.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
emotion; commitment; brand loyalty; willingness to pay more; coffee quality; service quality; physical environment quality; price fairness
Online: 23 October 2018 (11:58:03 CEST)