The growing deployment of green hydrogen technologies is increasing pressure on freshwater resources, motivating the exploration of alternative water sources that do not compete with human consumption. In this work, the direct use of untreated produced water from the Shushufindi 78 oil well (Ecuador) as an electrolyte for the hydrogen evolution reaction (HER) was experimentally evaluated. A comprehensive physicochemical characterization (ICP-OES, anions, BTEX), combined with electrochemical techniques (cyclic voltammetry, Tafel analysis, electrochemical impedance spectroscopy) and gas chromatography, was performed to correlate electrolyte composition with electrochemical performance. Despite the high salinity (~52 ± 5 g·kg⁻¹) and complex matrix composition, hydrogen production was achieved without pretreatment. Absolute hydrogen quantification yielded 10.29 µmol after 4 h of electrolysis, corresponding to a Faradaic efficiency of 43.8% and an electrical efficiency of 54.1% under non-optimized conditions. Comparative gas chromatography experiments using different electrolyte compositions revealed that alkaline systems, particularly mixtures of produced water with KOH, enhance hydrogen production, as evidenced by increased chromatographic peak areas. Impedance analysis showed reduced ohmic losses with KOH addition, while mineral scaling (CaCO₃ and Mg (OH)₂) increased interfacial resistance and reduced catalytic activity. These results demonstrate the feasibility of using produced water as an electrolyte for hydrogen production, highlighting the critical role of electrolyte composition within a circular economy framework.